Journalism is in a revolution. Ten years from now, maybe sooner, the professional news business as we know it may be replaced by something entirely new and still unknown.
Everything about the news business is changing, from technology and the demographics of the news-consuming public to the traditions of professional news reporting designed to keep tyranny in check.
To date the biggest moneymakers in the online news business — Google, Yahoo!, MSN, AOL — mainly sell advertising next to news headlines and stories they don’t write, maximizing the linking and aggregation made possible by the Internet.
Featured in part two of the article is 2008-2009 Reynolds Fellow Bill Densmore:
One issue affecting revenue is theft of the news, and one solution involves using “digital fingerprints” to find content that slips outside a publisher’s control. Bill Densmore at the University of Missouri’s Reynolds Journalism Institute promotes what he calls an “information valet” service that could sustain news and information through a shared-user network.