Learning from failure in community-building at Missouri

Source Jen Reeves for MediaShift Idea Lab on July 30, 2010 0 Comments Ideas
Reynolds fellows, Jen Reeves
"Learning From Failure in Community-Building at Missouri," Mediashift, July 30, 2010.

I recently had an opportunity that is rarely handed to a journalism school professor: The chance to be a member of the inaugural class of the Reynolds Journalism Institute Fellowsin the 2008-09 school year.

I already have a unique job. As an associate professor at the Missouri School of Journalism, I am also a new media director at the university-owned NBC-affiliate, KOMU-TV. I teach new media and I manage its production in a professional newsroom that is staffed with students. (We have a professional promotions, production and sales department just like any other television news station.)

I had a big idea back in 2007. I wanted to find a way to bring multiple newsrooms together to make it easier for news consumers to learn about their candidates leading up to election day. I wanted to partner with the other newsrooms owned by the University of Missouri: KBIA-FM (the local NPR station) and the Columbia Missourian(the daily morning paper in town). I wanted to plan for the big election in November 2008 and had already tried a similar project during the mid-term 2006 November election season.

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