Now the recession-ravaged newspaper and magazine industries are hoping for their own knight in shining digital armor, in the form of portable reading devices with big screens.
Unlike tiny mobile phones and devices like the Kindle that are made to display text from books, these new gadgets, with screens roughly the size of a standard sheet of paper, could present much of the editorial and advertising content of traditional periodicals in generally the same format as they appear in print. And they might be a way to get readers to pay for those periodicals — something they have been reluctant to do on the Web.
Such e-reading devices are due in the next year from a range of companies, including the News Corporation, the magazine publisher Hearst and Plastic Logic, a well-financed start-up company that expects to start making digital newspaper readers by the end of the year at a plant in Dresden, Germany.
Featured later in the article is Roger Fidler, program director for digital publishing at the Donald W. Reynolds Journalism Institute:
“If these devices had been ready for the general consumer market five years ago, we probably could have taken advantage of them quickly,” said Roger Fidler, the program director for digital publishing at the University of Missouri, Columbia. “Now the earliest we might see large-scale consumer adoption is next year, and unlike the iPod it’s going to be a slower process migrating people from print to the device.”
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