"Michael Skoler: Deals are the next journalism business model," themediamanager.com, March 18, 2010
The relationship between a news organization and the community is what advertisers bank on when they place their notices. It's what special interests bank on when they provide information to get their messages out.
It should be no surprise, then, that the consummation of deals as a broker might seem attractive in the time ahead. Michael Skoler, writing for the Reynolds Journalism Institute at University of Missouri, posts on exactly that.
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