The idea that there is an overabundance of content in today’s digital spectrum is no surprise. In earlier times, newspapers, magazines, and various publications alike made a push once the web turned circles in the early 2000’s and content distributors rushed to get their publications online. This rush has since grown, and seen an extreme swell of content on the web, much of it free, much of it paid – creating the big issue that stands in front of publishers today: how do I further monetize?
Digital media might be popular, but from a marketing standpoint, it has not been easy on publications. Ad rates on the web could not match what was being garnered in print, essentially endangering the publications lifespan because of a lack of monetization. What saving-grace could be sitting in the weeds waiting to peek it’s head over – mobile device, and by that, I mean devices that are MOBILE.
Mentioned later in the article is Roger Fidler, program director for digital publishing at the Donald W. Reynolds Journalism Institute:
"According to a Mashable article from February 18, Director for Digital Publishing at the Donald W. Reynolds Journalism Institute at the University of Missouri, Roger Fidler, said major news companies such as the New York Times, USA Today, and The Washington Post will be focused on creating customized content standards for e-readers and tablets."
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