Despite newspaper share prices seeing a 380% increase in the last year, don’t be swayed by the perceived recovery. The only way for newspapers to survive is by investing resources into innovation online.
Experiments are needed that not only challenge and test the behaviors of news consumption with digital and interactive forms of storytelling, but perhaps more importantly, business models are needed that are not limited to a silver-bullet hope that building a wall around their content will save them. With the exception of the few, the chances of pay walls generating revenue from readers who have grown accustomed to free content online are grim. Newspaper companies that continue to treat their websites as a dumping ground for news from their print product will meet their eventual demise.
Mentioned later in the article is 2009-2010 Reynolds Fellow Michele McLellan:
Michele McLellan, a fellow at the Reynolds Journalism Institute and an expert on trends in community journalism, said that journalists displaced from newspapers are often starting their own blogs to cover news in their community through reporting and curation, while more bloggers at news startups are starting to integrate professional reporting standards in their work. She recently wrote about Oakland Local as one such example that mixes community building and professional reporting.