As newspapers search for a way to make money from their online content, researchers at the Reynolds Journalism Institute are charged with finding new ways to keep media alive and sustainable.
Every day, thousands of people visit the Tribune’s Web site to read news stories, browse classified ads and check out the latest online comments, blog entries and editorials.
But would they pay to do so?
That’s a question nagging many newspapers as they try to compete in an online world where information is easier than ever to obtain.
The Tribune is moving toward an online subscription system that would require Web visitors to pay for content they now access free of charge. Andy Waters, vice president for interactive media, said there’s no timetable for implementing such a system because he’s trying to determine the best way to go about it.
“We’re still looking at what’s going to emerge as the industry standard,” he said. “There isn’t one yet.”
Mentioned later in the article is 2009-2010 Reynolds Fellow Michael Skoler:
Reynolds Journalism Institute Fellow Michael Skoler is skeptical newspapers can start charging for something they’ve been giving away for free.
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