2012 Mobile Media News Consumption Survey:
The Reynolds Journalism Institute conducted a multi-year study on how owners of tablets and other mobile media devices are using these devices in their daily lives and how their use may influence the future of journalism and the news media.
More than 1,000 randomly selected individuals were interviewed for this national phone survey between January 17 and March 25, 2012. The questionnaire was designed to gain insights into who is using smartphones, tablets and other mobile media devices and for what purposes in addition to consuming news.
More than 2,100 self-selected individuals completed this online survey on the use of Apple iPads and other media tablets. This was the first RJI online tablet survey to include international users of all brands of media tablets. The survey was online from July 15 through November 3, 2011.
Spring 2011 iPad Panel Survey:
The 561 panelists who completed this survey in March 2011 were selected from the nearly 1,600 Apple iPad owners who participated in RJI’s Fall 2010 iPad News Survey. Panelists were offered a $10 iTunes Gift Card as an incentive to complete this follow-up survey.
Fall 2010 iPad News Survey:
Nearly 1,600 iPad owners participated in RJI’s initial survey of iPad usage for news content. It was online from the beginning of September through the end of November in 2010.
This research project is partially funded by the Digital Publishing Alliance (DPA), a member-supported initiative of the RJI. More information about Digital Publishing Alliance can be found at: http://rjionline.org/digital-publishing-alliance.
All RJI-DPA iPad/Tablet online surveys are powered by SurveyGizmo survey software.