Edited, produced and published by the Donald W. Reynolds Journalism Institute (RJI) for the International Press Institute, several industry leaders associated with RJI contributed to the work. The annual IPI Report was released Monday during the IPI World Congress in Taipei. Marty Steffens, the Society of American Business Editors and Writers (SABEW) Endowed Chair in Business and Financial Journalism was editor of the report. Randy Smith, Donald W. Reynolds Endowed Chair in Business Journalism, and Amy McCombs, Lee Hills Chair in Free Press Studies were co-editors. All are professors at the Missouri School of Journalism.
Other contributors to the Report from the Missouri School of Journalism and RJI include the Houston Harte Chair in Innovation Mike Jenner, 2010-2011 Reynolds Fellow David Cohn, recently retired and former Lee Hills Chair Stuart Loory, and Director of Pictures of the Year International (POYi) Rick Shaw. Global Journalist Editor Patricia Smith and student Mary Delaware handled design and production.
The IPI Report was the topic of an IPI World Congress session led by Steffens. As editor of the IPI Report, her contributions go much deeper than the introduction. An experienced financial reporter, she combined essays covering technology, journalistic business models, and ethics and economics in the newsroom to provide an extensive look at media and money.
Smith contributed "Hunted by competitors in an unfriendly economic climate," a look at the competition traditional media faces and detailing ways that media traditionalists can learn from new media and innovative advertisers.
2010-2011 Reynolds Fellow Cohn, an expert on new media and the founder of nonprofit Spot.Us, offered up ideas for improving media relationships with both advertisers and readers in "Eyeballs aren't as valuable in new media economies—it's the people." Cohn compared the information-gathering tactics of Facebook and The New York Times, examining ways that the Times' website can learn from the social media giant to improve engagement with readers.
Jenner discusses digital and print business models in his essay, "Business model works for print, but not for web." Jenner details the strategies of small- and large-circulation papers in tablet app creation and pay-for content. A newspaper editor prior to accepting the Chair in Innovation, he examined the ways revenue for newspapers looks to change in the future.
McCombs explored the question, 'Can public policy make local journalism more accountable?' by looking at the FCC landmark report outlining recommendations to promoted informed and healthy communities in "Information Needs in the Age of Uncertainty." Loory focused on the fall and rise of foreign bureaus in "Financial news goes international."
POYi Director Rick Shaw elaborated on multidimensional storytelling and the photojournalists embracing these digital tools despite the current economic crisis in "The Visual Journalist in an Entrepreneurial World."
Session V: "Special Presentation: IPI Report: Media and Money" from IPI Congress on Vimeo.
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