Short-term thinking

By Margaret Duffy on February 1, 2009 0 Comments Ideas

Change and Variety

Margaret Duffy, yaya media now

YAYAs are addicted to change and variety. They don’t like to stay too long on one assignment. They are a generation of multi-taskers, and they can juggle e-mail on their BlackBerrys while talking on cell phones and trolling online. 

Short-term

Many things in YAYAs lives are short-term. They don’t expect to stay in a job, or even a career, for too long. They are more likely to engage in short term romantic relationships.

Home

YAYAs don’t have to think long-term because they know they can move back home to live with their parents if something doesn’t work out.

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