Jacqui Banaszynski used her year as a Donald W. Reynolds Fellow to look at how storytelling in journalism has changed in the digital age. She explores the notion that storytelling has been lost in the shuffle of trying to get information out more quickly.
“Journalists need to come out from behind their bylines.”
Banaszynski presents great examples of where journalists have succeeded in coming out from behind their bylines, showing themselves to be real people in order to tell a compelling story.
One particular example, which you can see in the videos below, is a story from the Seattle Times by a sports columnist named Jerry Brewer. He outlines the struggles of an 11-year-old with childhood cancer. He follows the family and connects with them on a more intimate basis. His story focuses on their struggles with life and death and how their faith fits into that struggle. “Storytelling to the Audience: Making It More Personal” explores this issue and the challenges journalists face when telling a story that hits a personal nerve.
Banaszynski also looks at how this form of storytelling can fit into the growing age of digital journalism. Banaszynski argues the tools are there for journalists to reach many people; it’s a matter of knowing how to use them.
Social media provides a forum for a shared conversation with like-minded people, so how do journalists share and participate in that conversation? See what Banaszynski has to say below.
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