By Clyde Bentley, Ph.D., 2009-2010 Donald W. Reynolds Fellow, Associate Professor, Missouri School of Journalism
This was a panel about how to get content read in the massive social media world.
(Rough notes, not verbatim.)
Is it worth doing the iPhone app or not?
Josh Belzman, Senior Editor, MSNBC.com - (who decided not to do a Facebook app) Measuring success is social media and mobile is very much an evolving thing right now. In turns of apps, they provide a bit of brand recognition. CNN was late to the game, but getting a lot of buzz for its new app. It says you are technically aware.