Think of it as updated Geritol, a tonic for an industry with tired blood.
Its founders call it Circulate, and it's the latest "solution" to address the woes of newspapers. It aims to get the blood flowing -- online -- by re-directing readers to more like content, newspaper content, by and large. If you haven't heard much about it yet, it might be because we're experiencing some early summer media fatigue. In addition, we've lately heard an alphabet's soup of "paid content" solutions. Much publicized was the NAA Chicago fly-in for publishers. There, Journalism Online, Attributor and ViewPass all participated in a Q and A, the better to keep anti-trust concerns away. Since then, the principals of each of those companies have been kept busy, pitching individual publishers; call it Newspaper Roadshow.