- Margaret Duffy earned her Ph.D. in mass communication with an emphasis in organizational behavior from the University of Iowa.
- She is currently a faculty member at the Missouri School of Journalism and teaches courses in strategic communication, research methods, and media management. Her research focuses on new and interactive media, especially with regard to advertising and the news.
- Dr. Duffy conducts ongoing research on media use by the Youth and Young Adult market and spent the 2008-2009 academic year focusing on that market as a Donald W. Reynolds Fellow.
- Prior to joining the University of Missouri Dr. Duffy was a marketing executive for GTE (Verizon). She specialized in marketing, advertising, and public relations. Currently she conducts research on behalf of the Pew Charitable Trust, the Knight Foundation, the Newspaper Association of America, and the National Institute on Disability and Rehabilitation Research.
Margaret Duffy
2008-2009
- Reynolds Fellow
Donald W. Reynolds Journalism Institute - Associate Professor; Chair, Strategic Communications
Project: Youth and Young Adult Media (YAYA)
"Our research is giving us valuable insights into their current behaviors and the ability to shape news and media products that will be appealing to young audiences and thus important to citizen civic knowledge and participation." Margaret Duffy
Articles by Margaret Duffy
Short-term thinking
Feb 1st, 2009The changing YAYA: A multi-media generation
Jan 1st, 2009On their own time
Dec 1st, 2008In the know
Nov 1st, 2008
Articles about Margaret Duffy
Fellows share thoughts on Steve Jobs' death
Oct 7th, 2011Duffy, Padgett's YAYA Connection provides students with real-world experience
Sep 29th, 2011J school pitches technology teaching project
Sep 13th, 2011
Upcoming Events
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Apple Training: Final Cut Pro X 101
March 1, 2012 -
The Digital Storytelling Summit
March 4, 2012 -
Apple Training: Final Cut Pro X 200
March 26, 2012 -
Apple Training: Final Cut Pro X 101
April 4, 2012
RJI In the News
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Meet the CoMo community. A startup tour of Columbia, Missouri
January 31, 2012 -
MBA students bring TED Talks to RJI
January 30, 2012 -
RJI, KBIA Radio keep longtime host on air
January 29, 2012 -
How Chicago Public Media measures community engagement
January 19, 2012 -
More readers still prefer local content
January 17, 2012