2011-2012 Reynolds Fellow Paul Bolls will study, using lab equipment that measures physiological responses, how the brain processes news and advertising. The expected outcome: news and advertising that users pay more attention to, understand better, and remember longer. Bolls is an associate professor and co-director of the Psychological Research on Information and Media Effects (PRIME) Lab at the Missouri School of Journalism.
Paul Bolls
2011-2012
- Reynolds Fellow
Donald W. Reynolds Journalism Institute
Columbia, MO 65211-1200
Email:
bollsp@rjionline.org
Project: The brain on news
Exploring the brain to create psychologically powerful online news and advertising
Articles by Paul Bolls
Pavlov's Dogs and the Online News Audience
Feb 21st, 2012Working hard to make news sites friendly so your brain doesn’t have to
Feb 8th, 2012Brain-friendly Journalism
Jan 27th, 2012Journalism's great brain divide
Oct 18th, 2011
Articles about Paul Bolls
Fellow's study goal to discover keys to designing more effective online news and advertising
Nov 29th, 2011National study will determine motives that drive consumers' media preferences and behaviors
Nov 29th, 2011Reynolds Fellow says graphic images might not stop smokers
Aug 9th, 2011Meet Paul Bolls
Jul 28th, 2011
Upcoming Events
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Apple Training: Final Cut Pro X 101
March 1, 2012 -
The Digital Storytelling Summit
March 4, 2012 -
Liberty Tree Initiative
March 20, 2012 -
Apple Training: Final Cut Pro X 101
April 4, 2012
RJI In the News
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Reynolds Fellow develops app where players compete to save Earth
February 17, 2012 -
Peter Meng's REBOOT Mizzou app debuts
February 17, 2012 -
Yuri Kozyrev wins POYi's 2011 Freelance Photographer of the Year Award
February 16, 2012 -
Pictures of the Year International names best news, reportage photographs
February 15, 2012 -
Craig Walker wins Photographer of Year with "stunning" images
February 13, 2012
