Mulching Isolated Data into Dynamic Information Networks
Dec. 4, 2009
By Rebecca Townsend
Immediate opportunities can be tapped in several evolving areas, said Jamie Stephens, an entrepreneur engaged in developing web-based business management tools through his Blueroot Studios enterprise. Look how people shake their iPhones to find a restaurant or wave a Wii to bowl in their living rooms, he said.
"Sensors are becoming more a part of consumer devices."
Local experts are capable of harnessing the massive amounts of data collected by such devices and analyzing the information to find commercial applications, he said, emphasizing the great potential found in collaborative partnerships between a variety of academic disciplines and industry.
New media applications also generate new opportunities by offering "richer and more contextualized searches" and collecting and organizing digital assets, Stephens said.
Pure Marketing and Media owner Brent Beshore echoed some of these points, emphasizing how ongoing research is enabling business to isolate more effectively marketing targets and strategies.
But new media can also work to help the business community in more fundamental ways, specifically by strengthening the local workforce, said Columbia College President Gerald Brouder.
"I think there’s a unique opportunity on the part of new media to help address…the need for greater literacy."
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