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Research

Using a broad array of rigorous social science methods, RJI researchers test innovations in journalism and advertising content, design, delivery and business models to find the best solutions for use in the real world.

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By Brian Steffens on January 27, 2012 0 Comments Blogs

News and commentary of interest to journalism innovators and entrepreneurs

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By Brian Steffens on January 20, 2012 0 Comments Blogs

News and commentary of interest to journalism innovators and entrepreneurs

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By Brian Steffens on January 13, 2012 0 Comments Blogs

News and commentary of interest to journalism innovators and entrepreneurs

RJI invites applications for the 2012-2013 class of Donald W. Reynolds Fellows

By RJI on December 29, 2011 0 Comments News
Reynolds Journalism Institute, RJI

RJI seeks proposals for the eight-month Fellowship that will shape the future of journalism using the latest in technology and innovation. Proposals will be judged by their quality and potential for real-world impact.

Newspaper readership remains strong in smaller cities and towns

By RJI on December 21, 2011 0 Comments News

Readers in areas served by community newspapers continue to prefer the community newspaper as their primary source of local news and advertising, according to the 2011 National Newspaper Association research survey. The survey, conducted by the Center for Advanced Social Research (CASR), a program of the Reynolds Journalism Institute, shows that readers prefer the printed copy to the online version, with 48 percent saying the never read the local news online.

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By Brian Steffens on December 16, 2011 0 Comments Blogs

News and commentary of interest to journalism innovators and entrepreneurs

Readership of local newspapers in small cities & towns remains steady

Three-fourth of residents (74%) in small cities and towns in the United States read a local newspaper ranging from 1 day to 7 days a week; majority of the readers (81%) relied on the newspapers for local news and information, according to the 2011 Community Newspaper Readership Study conducted by The Reynolds Journalism Institute (RJI) on behalf of National Newspaper Association (NNA) in August and October 2011.

A mandate to preserve

By RJI on December 6, 2011 0 Comments Research Summaries
The Newspaper Archive Summit

Historically, when a newspaper ceased publication, the photographs, clippings and bound volumes were handed off to the local historical society or public library. They sat there, and many continue to sit there, until the organization decided what to do with them.

Newspaper Archive Summit white paper suggests next steps for stakeholders

By RJI on December 6, 2011 0 Comments News
The Newspaper Archive Summit

A mandate to preserve – a white paper (PDF) – was produced for the Newspaper Archive Summit Network by Victoria McCargar, veteran journalist, archivist and digital curation consultant.

Serendipitous News Reading Online is Gaining Prominence, Study Shows

By RJI on December 1, 2011 0 Comments News

Traditional media, such as newspapers and television news, require readers and viewers to intentionally seek out news by picking up a newspaper or turning on the television. The Internet and new technologies now are changing the way readers consume online news. New research shows that Internet users often do not make the conscious decision to read news online, but they come across news when they are searching for other information or doing non-news related activities online, such as shopping or visiting social networking sites.

Handbook for community-funded reporting

By David Cohn on November 29, 2011 0 Comments Research Summaries
2010-2011 Donald W. Reynolds Fellows

Download David Cohn's latest research about community-funded reporting.

We practice journalism in changing times. In 2008, David Cohn received a grant from the Knight News Challenge to build Spot.Us, a site to pioneer “communityfunded reporting,” or the crowdfunding of journalism. We define crowdfunding as “the collective cooperation, attention and trust of people who network and pool their money and resources, usually via the Internet, to support efforts initiated by other people or organizations.” Then we define crowdsourcing as “the act of delegating tasks, traditionally performed by an employee or contractor, to an undefined, large group of people (the crowd), through an open call.” Basically, crowdfunding is a type of crowdsourcing.

Roger Fidler's Tablet/E-Reader Buyer's Guide

By Roger Fidler on November 22, 2011 0 Comments News

Roger Fidler’s Guide to Tablets and E-Readers

Using consumer preferences to plan cellphone news products

2010-2011 Donald W. Reynolds Fellow

In the US, cellphones already outnumber laptops and Americans without a cellphone have become the exception. News organizations are struggling to keep pace with the public’s changing media habits—and there is great pressure to deliver news via cellphones. But what news do people most want delivered to their cellphones? And in what format? And what cellphone-delivered products are consumers willing to pay for?

Using consumer preferences to plan cellphone news products - highlights

By RJI on November 15, 2011 0 Comments Blogs

In the US, cellphones already outnumber laptops and Americans without a cellphone have become the exception. News organizations are struggling to keep pace with the public’s changing media habits—and there is great pressure to deliver news via cellphones. But what news do people most want delivered to their cellphones? And in what format? And what cellphone-delivered products are consumers willing to pay for?

Highlights from reporter data use survey

By David Herzog on October 26, 2011 0 Comments Research Summaries
Donald W. Reynolds Fellows

Full report available for download

Reporters at U.S. daily newspapers routinely turn to local, state and federal government websites to hunt for data that they can use in their stories, a recent survey by the Reynolds Journalism Institute found.

Overall, the reporters contacted said that they looked for data on the government sites three to four days a week and were generally successful in finding what they needed. However, many of the 600 reporters surveyed by the Center for Advanced Social Research (CASR) at the Missouri School of Journalism said they found information that was outdated, poorly documented or incomplete.

Journalism's great brain divide

By Paul Bolls on October 18, 2011 2 Comments Blogs

There is a great divide between journalism and the human brain that I don’t see getting bridged any time in the near future given current journalism practice.

American Society of News Editors partners with RJI's research affiliate for Newsroom Employment Census

By RJI on October 18, 2011 0 Comments News

The next survey measuring diversity within U.S. newsrooms, a major initiative of the American Society of News Editors (ASNE) for 33 years, will be conducted by the Center for Advanced Social Research (CASR), an affiliate of the Donald W. Reynolds Journalism Institute at the Missouri School of Journalism.

ONA11: More science for audience engagement

By Brian Steffens on September 25, 2011 0 Comments Blogs

How do you know if something you wrote is engaging? MIT's Rosalind Picard believes that arousal predicts memory of and attention to detail.

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By Brian Steffens on September 16, 2011 0 Comments Blogs

News and commentary of interest to innovators and entrepreneurs in journalism.

New Book about Studying the Brain “on” Media!

By Paul Bolls on September 14, 2011 0 Comments Blogs
Psychophysiological Measurement and Meaning

Hot off the press this week is a new book on using psychophysiological measures to study how the brain processes media content.