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Research

Using a broad array of rigorous social science methods, RJI researchers test innovations in journalism and advertising content, design, delivery and business models to find the best solutions for use in the real world.

Elements of brain-friendly design for news websites

By Alex Remington on July 20, 2015 0 Comments Blogs
Ebola

In what we believe to be one of the first research studies to demonstrate the impact of online news presentation, we have concrete empirical evidence supporting a simple but important hypothesis: better-designed stories are better for readers.

RJI Research Scholars to study viability, sustainability of long-form digital journalism

By RJI on July 2, 2015 0 Comments News
Jacqueline Marino

Three academicians — Robert Gutsche Jr., Susan Jacobson and Jacqueline Marino — will study the effectiveness and sustainability of long-form digital journalism on behalf of RJI. The three are the newest RJI Research Scholars.

RJI and AP launch initiative to connect academics, media professionals for exchange of data and ideas

By RJI on February 19, 2015 0 Comments News
Associated Press

Who sets the news agenda in the social media age? How can news organizations maintain a sense of substance and gain useful insights from the community without falling victim to hype or hyperbole? These will be among the questions considered in a discussion led by The Associated Press at Social Media Week in New York on Feb. 25.

The future begins with P: privacy, personalization and payment

By Bill Densmore on January 28, 2015 1 Comment Blogs
The future begins with P: privacy, personalization and payment

What will sustain journalism in service of democracy? Because of the rise of the Internet and the financial challenges faced by legacy media organizations, that question tugs at those who write and produce the news.

Understanding the patterns of media use among young adults

By RJI on January 28, 2015 1 Comment Blogs
Mary Grigsby

During her 2014-2015 Reynolds Fellowship, Mary Grigsby, a professor of rural sociology at the University of Missouri, is qualitatively examining young careerists’ changing media behaviors and how their motivations and preferences will influence current and future news products and services.

Credibility of mainstream news media fares better among mobile media users

By Roger Fidler on October 21, 2014 0 Comments News
RJI Mobile Media News Consumption

Mobile media users are more likely than nonusers to give higher credibility rankings to national newspapers and most other mainstream news media. They also tend to place greater importance on getting news every day and on the source of news.

The bottom line: Can Twitter make any money for newspapers?

By Alecia Swasy on October 20, 2014 0 Comments News
A little birdie told me 5

Twitter has proved to be a valuable tool for journalists searching for information, but turning social media efforts into real revenues is still elusive for most newspapers. Nonetheless, publishers and owners are willing to invest the time and experiment because they see progress and longer-term payoffs.

Who let the marketing folks into the newsroom?

By Alecia Swasy on October 13, 2014 0 Comments News
Who let the marketing folks into the newsroom?

The changing world of journalism has forced reporters and editors to get more comfortable with different roles, which can include cooperating more with advertising and marketing departments. Twitter is now one of the fastest-growing news distribution channels.

Twitter gives journalists freedom to experiment with new story formats (and rap a song or two)

By Alecia Swasy on October 9, 2014 0 Comments News
Twitter gives journalists freedom to experiment with new story formats (and rap

Journalists are using Twitter for more than promoting their work or finding sources. They are bending the professional norms about how to cover the news and tell stories.

Reporters build brand, visibility and job opportunities with Twitter

By Alecia Swasy on October 3, 2014 1 Comment News
Birdie 2

Some journalists need a nudge to try Twitter, as they dismissed it as a place where people posted pictures of their dinner. But most journalists get hooked once they see how Twitter can help expand their source list, increase their visibility and even help them land freelance gigs or better jobs.

A little birdie told me

By Alecia Swasy on September 30, 2014 3 Comments News
Screaming bird

Twitter has become a powerful communications tool. And it has changed the publishing food chain: Twitter is now first and foremost when sharing breaking news and sports.

Larger screens on new iPhones should make reading news content more appealing

By Roger Fidler on September 9, 2014 0 Comments Blogs
iPhone 6

I’m willing to wager that the iPhone 6 and iPhone 6 Plus introduced today will give a boost to news organizations as well as Apple. Samsung has already demonstrated that there’s a market for so-called “phablets.” The addition of Apple’s strong brand is certain to validate this marriage of smartphones and mini tablets.

Tablets tend to boost news consumption on smartphones and likelihood of paying for mobile news content

By Roger Fidler on August 19, 2014 0 Comments News
RJI Mobile Media News Consumption

Smartphone owners who also have tablets are much more likely to use their smartphones for consuming news organization content than those who do not have tablets, according to the latest mobile media survey from RJI.

Seniors more likely to read news on tablets, size appeals to all ages for leisure reading and watching videos

By Roger Fidler on July 17, 2014 1 Comment News
RJI Mobile Media News Consumption

Both tablets and smartphones are used by a majority of owners for keeping up with the news, but tablets are used for news by a much higher percentage of owners aged 55 or older than by those aged 18-34.

Nearly all large tablet owners also use smartphones

By Roger Fidler on June 30, 2014 0 Comments News
RJI Mobile Media News Consumption

The pairing of large tablets with smartphones has important implications for news organizations. Nearly 9 in 10 large tablet owners also use smartphones according to the latest mobile media survey from RJI. Only 4 in 10 smartphone owners said they also used large tablets.

Women use smartphones more than men to read news found within social media

By RJI on May 28, 2014 0 Comments News
RJI Mobile Media News Consumption

Women are much more likely than men to read news stories found within social media on their smartphones according to the latest mobile media survey from the Donald W. Reynolds Journalism Institute (RJI).

Mediatwits #123: NPR regroups as terrestrial radio evolves

By RJI on May 23, 2014 0 Comments Blogs
Mediatwits 123

The terrestrial radio business has been forced to adapt once again as more people get their audio content online, via streaming services or satellite radio.

Majority of smartphone owners are now routinely using news apps

By Roger Fidler on May 22, 2014 0 Comments News
RJI Mobile Media News Consumption

More than 6 in 10 smartphone owners are now routinely using news apps on their smartphones according to the latest Donald W. Reynolds Journalism Institute (RJI) mobile media survey. Nearly 3 in 10 are using smartphone news apps branded by newspapers.

Seniors hold key to future growth for mobile media

By Roger Fidler on May 6, 2014 0 Comments News
2014 Q1 Research Report 2: Seniors hold key to future growth for mobile media

While the percentage of U.S. adults who use smartphones and/or tablets continues to grow, the use of mobile media by people aged 55 or older, who now represent more than 60 percent of non-users, will be a critical factor in future growth according to the latest Donald W. Reynolds Journalism Institute (RJI) mobile media poll.

Mediatwits #120: Mideast media study shows demand for social media, censored films

By RJI on May 2, 2014 0 Comments Blogs
Mediatwits 120

Even though Western music and movies are a major export to the Middle East, many people there support censoring these programs if they are deemed offensive.