Research

In the three years since Steve Jobs introduced the Apple IPad, at least one-third of U.S. adults has acquired media tablets, according to the results of our 2013 survey.

A 2013 mobile news consumption survey indicated the most dramatic increase of mobile media users were over the age of 45.

Community newspaper readers, surveyed recently, still say they prefer their local papers for getting their news and information.

Researchers at RJI have developed an experimental research method, the pricing optimizer, and are testing the tool in a partnership with The Seattle Times.

With the presidential debates and election over, a University of Missouri-based Twitter analysis research team is beginning to really process and analyze “the bigger picture” of Twitter’s impact on debate viewer’ political engagement.

A team of researchers with the Reynolds Journalism Institute at the University of Missouri examines how viewers throughout the nation respond in real time via Twitter to the presidential candidates and their performances during the first presidential debate. Social media such as Twitter now allow citizens to more fully engage with televised political events, such as the presidential debates, and be active participants in the political dialogue by responding to the candidates’ messages and also interacting with other citizens.

University of Missouri professors Mitchell S. McKinney and J. Brian Houston want U.S. citizens’ voices to be heard in the upcoming presidential debates.

With polls showing presidential candidates Democrat Barack Obama and Republican Mitt Romney locked in a tight race, many are predicting that the first presidential debate on Oct. 3 could be a turning point in the election.

The results of a national media study revealed that adults who are motivated to seek out rewards rather than avoid threats are more likely to use mobile media platforms to access local and national news compared to adults who are more concerned with avoiding threats than seeking out rewards.

Sixty percent do not foresee a digital-only future