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Research

Using a broad array of rigorous social science methods, RJI researchers test innovations in journalism and advertising content, design, delivery and business models to find the best solutions for use in the real world.

2014 Q1 Research Report 1: Tablets are now commonplace in households with children

By Roger Fidler on April 23, 2014 0 Comments News
RJI-DPA Mobile Media News Consumption

More than half of U.S. households now have tablets and three-quarters have smartphones according to the latest Reynolds Journalism Institute (RJI) mobile media poll.

Study: Newspapers growing revenue in non-traditional ways

By Michael M. Jenner on April 7, 2014 0 Comments News
Barchart

A handful of alternative revenue streams pursued by daily newspapers are throwing off double-digit profits. Publishers expect digital revenue to represent a greater share of revenue in the coming three years.

Survey: Newspaper online paid content models now the norm

By Michael M. Jenner on March 24, 2014 0 Comments News
Paid content pie

Five years ago the notion of newspapers charging for online content was dismissed by many as an unworkable strategy. Today it’s become an industry norm.

Newspaper publishers remain optimistic about future of their industry

By Michael M. Jenner on March 17, 2014 0 Comments News
PCI

Despite the sharp revenue declines of the last five years, publishers of U.S. daily newspapers continue to be optimistic about the future of their industry, but those who believe print will end within 10 years increased 27 percent.

What we've learned about real-time reporting from John Walton and the #ET702 story

By Chris Shipley on March 3, 2014 0 Comments Blogs
Chris Shipley

After a brief tweet to congratulate John Walton (@thatjohn) for breaking the #ET702 hijacking story and alert him to my initial post on the matter, we got into a Twitter exchange, then email conversation, and then a live chat with the students of the Journalism & Democracy capstone class at the Missouri School of Journalism, each discussion giving a little more texture to his experience and learning about reporting a story as it happens using Twitter as a publication medium.

NNA survey: Small town residents depend on their community paper

Two-thirds of residents in small towns across America depend upon their local newspaper for news and information, according to the National Newspaper Association’s most recent newspaper readership survey.

#ET702 and the birth of real-time journalism

By Chris Shipley on February 18, 2014 0 Comments Blogs
Chris Shipley

If we needed more evidence of the speed and reach of Twitter as a news medium, the news and unfolding story on Twitter of Ethiopian Flight ET702 should confirm that our world is never going to be the same again. As is so often the case these days, the story about the story – at least when that story involves the rising influence of social media, is one that pits the tortoise (traditional media) against the hare (Twitter and social media).

2013 Q1 Research Report 6: Newspapers’ mobile products have two distinctly different audiences

By Roger Fidler on November 26, 2013 0 Comments News
2013 Q1 Research Report 6: Newspapers’ mobile products have two distinctly diffe

This report focuses on the use of media tablets and smartphones by newspaper subscribers and non-subscribers.

Newsrooms using Web metrics to evaluate staff, guide editorial decisions

Web metrics

An increasing number of online newsrooms in the U.S. have started using Web metrics to determine if their editors and reporters are doing well, a survey of top editors has found.

RJI collaborates with Mather Economics and Inland Press Association to revamp newspaper cost and revenue study

By Jennifer Nelson on October 1, 2013 2 Comments News
Tom Slaughter

To assist newspapers with the planning process, Inland Press Association, in partnership with Mather Economics and the Reynolds Journalism Institute, is overhauling its comprehensive National Cost and Revenue Study to make it more modern and user-friendly.

2013 Q1 Research Report 4: Usage of downloaded news apps reveals some striking differences

By Roger Fidler on August 26, 2013 2 Comments News
2013 Q1 Research Report 4: Usage of downloaded news apps reveals some striking d

The percent of all smartphone and/or tablet users who indicated that they had downloaded at least one news app jumped from about 30 percent in Q1 2012 to nearly 60 percent in Q1 2013.

2013 Q1 Research Report 3: Usage of smartphones together with tablets for news has more than doubled

By Roger Fidler on July 22, 2013 0 Comments News
2013 Q1 Research Report 3: Usage of smartphones together with tablets for news h

This report examines the use of media tablets and smartphones for news. Respondents who had used a tablet and/or a smartphone during the week prior to taking the surveys increased by only three percentage points overall between Q1 2012 and Q1 2013.

Total employment decreases in 2012, proportion of minorities in newsrooms remains stable

By RJI on June 25, 2013 0 Comments News
ASNE

There are about 38,000 full-time daily newspaper journalists at nearly 1,400 newspapers in the United States. That's a 2,600-person decrease from last year's 40,600. Of the 38,000 employees, about 4,700 or 12.37 percent are racial minorities.

2013 Q1 Research Report 2: Media tablets now used by at least one-third of U.S. adults

By Roger Fidler on May 15, 2013 0 Comments News
2013 Q1 Research Report 2: Media tablets now used by at least one-third of U.S.

In the three years since Steve Jobs introduced the Apple IPad, at least one-third of U.S. adults has acquired media tablets, according to the results of our 2013 survey.

News consumption on mobile devices surpasses desktop computers, newspapers

By RJI on May 1, 2013 0 Comments News
Mobile news

A 2013 mobile news consumption survey indicated the most dramatic increase of mobile media users were over the age of 45.

2013 Q1 Research Report 1: News consumption on mobile media surpassing desktop computers and newspapers

By Roger Fidler on April 25, 2013 0 Comments News
2013 Q1 Research Report 1: News consumption on mobile media surpassing desktop c

Nearly 80 percent of all respondents to our 2013 Q1 phone survey said that they had used at least one Internet-enabled mobile media device in the seven days prior to taking the survey.

Survey: Community papers still tops for local news

Community newspaper reader survey

Community newspaper readers, surveyed recently, still say they prefer their local papers for getting their news and information.

Researching what subscribers will pay for digital content is crucial

By RJI on February 25, 2013 0 Comments News
Seattle Times bundles

Researchers at RJI have developed an experimental research method, the pricing optimizer, and are testing the tool in a partnership with The Seattle Times.

Research team to look at “bigger picture” analysis of Twitter’s impact on presidential debate viewer’s engagement

By Jennifer Nelson on November 15, 2012 0 Comments News
Twitter

With the presidential debates and election over, a University of Missouri-based Twitter analysis research team is beginning to really process and analyze “the bigger picture” of Twitter’s impact on debate viewer’ political engagement.

SND 2012: Optimizing news design

By Brian Steffens on October 24, 2012 0 Comments Blogs
Optimizing News Design Through a Brain Science Approach

The brain is a limited capacity processor. Design of news and advertising needs to be brain friendly: simple, direct, organized, uncluttered.