Research for the Newsroom


It's our paper


"When I'm trying to size up an audience, I often find myself humming a jingle from an old auto ad: 'Baseball, hot dogs, apple pie and Chevrolet.' Linking yourself to basic values is a winning strategy that applies equally well to politicians, pickup trucks and newspapers. The trick is to figure out what those basic values are. Fortunately, the research world provides a helping hand this month." November 5, 2010

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Parenthetically Speaking

Parenthetically speaking

Some of the most intriguing media research dwell less on what we do than on, simply, what we are." July 26, 2010

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Making us tick

making us tick

"We've all been cornered by someone who demands to know why journalists do what we do. We know why, but sometimes you get rid of a critic with a simple 'it's our job.' This month, lets see if the researchers can provide better answers than that." June 24, 2010

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"It must be spring. The statistics are blooming again for newspapers. The traditional media, it seems, is not as bad off as its critics believe." May 16, 2010

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The Three P's

Pew research center

"I wouldn't normally focus on a single research document, but the just-releasedd Pew Research Center report "Understanding the participatory news consumer" is such a staggering compendium of news information that it could take a month to sort through. Let's try to put it into perspective" March 1, 2010

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Immediate gratification

immediate gratification

"The news of the moment, the mommy market and the best buys in print -- there really is something out there for us besides Dr. Jobs asking you to take a tablet and the Gray Lady asking you to pay for online access. The new year has unleashed a rash of important newspaper numbers" Feb. 3, 2010

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Gosh, I thought so

tough times

"'Tis the season to be sage-like, even if you can't be jolly. As 2009 closes and 2010 awakens, researchers both looked back at what we did and made educated guesses at would we might see." Dec. 21, 2009

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Well read

well read

"So which publisher out there sent an early letter to Santa? The industry is a long way from being out of the woods, but it got a couple of early presents from researchers to partially balance the coal in its stocking" Nov. 23, 2009

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Print vs. Web

print vs. web

"Usually my inbox is filled with reports on the latest online statistics or stories about the latest digital gadget. But the traditional print-on-paper edition was much in the news this month." Oct 21, 2009

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It's a weekly world

it's a weekly world

"Who reads what, when do they read it and who pays for it? Core measurements of the news business are keeping researchers and media managers busy this fall." Sept 30, 2009

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Paying for News

paying for news

"I love how research reveals nagging facts that you just can't get rid of. I'm the same way -- I disappeared for an August vacation, but I'm back with another edition of research tidbits news folks can use." Sept 9, 2009

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Kids like us

kids like us

"I love twisted plots and surprise endings. Perhaps that is what drew me to research. Statistics can be mind-numbing, but their message can be as eye-opening as the final chapter of a thriller. Here is a collection of recent research findings that defy common expectations. Summer is full of surprises." July 9, 2009

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"Much of America will be thinking of fathers this week, but it is the other half of the couple getting the media research chatter. Elsewhere in the research world, it's text that talks for teens while a usability guru talks about practical research..." June 14, 2009

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Industry Assumptions

solutions kit for newspapers

"One of the oft-irritating but occasionally refreshing functions of media research is to tell us that what we thought was true simply is not. The current 'crisis' for newspapers has put our assumptions about the industry under the microscope." May 25, 2009

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"Life was much simpler back when I thought 'metrics' were foreign inches. The metrics we use to gauge Web success, well that's a much knottier subject for all of us in the news world." May 6, 2009

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Google and Privacy Shields

web or print

"Print takes the backseat to technology in this fortnight's roundup of research. Google's on the bus, but can't drive through a new privacy shield. We now have links for deadwood editions, but that online-only plan may not fly. Remember, researchers glance behind to look ahead." April 18, 2009

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Mixed Picture

circulation readership

"The flowers are blooming, but are they a celebration of spring or funeral tributes to the newspaper industry? The research reports this month give us a mixed picture." April 3, 2009

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who's in peril

"It was not an auspicious February. This may be remembered as the year the newspaper groundhog peeked out of his hole for hints of spring -- only to be flattened by a bulldozer." March 4, 2009

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