RJI Research
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| Esther Thorson Director of Research |
Multidisciplinary Research
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 Documenting the Connection -- The "Newspapers Matter" Project |
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 Citizen Journalism Sites: No Replacement for Legacy Media Coverage of Local News "Citizen journalism today is far from fulfilling the promise that many early proponents envisioned." |
 Who Runs Citizen Journalism News and Blog Sites and Why? "Although citizen journalists were clearly dedicated to their work, they operate with no clear way of making a business of what they do." |
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 An Experimental Test of Audience Response to News Stories Written in Collaborative, Twitter, and Wikinews Styles "Readers found the greatest credibility and expertise in collaborative news stories, followed by Twitter, then Wikinews." |
 "What Happens When Newspapers Cut Back on Marketing Investments? An Empirical Analysis" This research report was presented as part of a May 18-19, 2009 conference held at RJI |
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The Reynolds Journalism Institute provides media industry leaders and practitioners with quality research services to address issues, challenges and opportunities facing the industry and concerning the future of journalism. RJI is committed to engaging media professionals, scholars and the general public in research projects aimed at improving the practice and understanding of journalism in democratic societies.
RJI researchers have extensive experience in research design, sampling methodology, empirical measurement, data analysis, interpretation of study results, and provision of actionable implications and knowledge. RJI has rich resources regarding the relationships of news media and mass communication to civic engagement, community knowledge, social capital and public affairs.