Brad Best
Futures Lab Advertising Editor
Donald W. Reynolds Journalism Institute
001H Reynolds Journalism Institute
Columbia, MO 65211-1200
Phone: 573-884-9136
E-mail: bestb@rjionline.org
Brad Best joined the Reynolds Journalism Institute in November 2008 as Advertising Editor. Brad graduated from Southern Illinois University at Edwardsville in 1999 earning a Bachelor of Science degree in Business Administration with an emphasis in marketing. Upon graduation he took a position with FOX Television Sales in Chicago selling commercial airtime on behalf of several FOX TV stations in top 20 U.S. markets.
Best then switched over to the media buying side accepting a broadcast negotiator position with MindShare. While at MindShare he led the negotiation process in several local television and radio markets for clients such as Ford, Sears, Arby’s, White Castle, Burger King and Unilever. He then moved on to Carat as a direct response media buyer negotiating, executing and optimizing both local and national television direct response campaigns for clients such as Jenny Craig, Papa John’s and the National Association of Realtors.
In 2005, Best accepted a position as the director of media buying and planning at a digital media agency where he oversaw the media department and led the planning, buying and optimizing of all online media campaigns.