Advertising/Marketing

RJI links 6.14.2013

By Brian Steffens on June 14, 2013 0 Comments Blogs

News and commentary from around the Web of interest to journalism innovators and entrepreneurs

Futures Lab update #12: Freelancer tools, digital subscriptions and innovation advice

By Reuben Stern, Olga Kyle on June 4, 2013 0 Comments Blogs

Is there a better way to manage freelancers? What can news organizations learn from companies like Netflix? And how could you foster more innovation in your newsroom?

Social-media-driven adFreeq launches offices in Missouri and China

By Jennifer Nelson on May 30, 2013 0 Comments News

The future looks bright for social-classifieds company adFreeq as it announced the opening of three new offices — including one on the other side of the world.

Reynolds Fellow develops membership capture platform to help newspapers attract new subscribers, revenue

By Jennifer Nelson on May 29, 2013 0 Comments News

Although a large number of consumers prefer shopping online, only about one percent of newspaper subscriptions come from online sales, said Matt Sokoloff, who recently wrapped up a fellowship at the Donald W. Reynolds Journalism Institute.

RJI Links 5.24.2013

By Brian Steffens on May 24, 2013 0 Comments Blogs

News and commentary from around the Web of interest to journalism innovators and entrepreneurs

adFreeq's Peter Meng presents at May 22 1 Million Cups meeting

Source 1 Million Cups on May 23, 2013 0 Comments

Peter Meng, founder of adFreeq and 2011-2012 Reynolds Fellow, spoke at the May 22 meeting of 1 Million Cups.

Craiglist challenger adFreeq aims to “personalize classified ads”

Source Craiglist challenger adFreeq aims to “personalize classified ads” on May 22, 2013 0 Comments

The newspaper industry's print model has hit a rough patch—its outdated pricing strategies continually fail to produce reliable revenue. And with local classifieds moving online, it's easy to see why some small-town papers have folded.

Reynolds Fellow launches media technology ratings and review site

By RJI on May 21, 2013 0 Comments News

The first Angie's list-style review site for media technology, MediaExecsTech was launched officially this week. MediaExecsTech was part of a fellowship at RJI this past year.

Here are the 20 winners of $50,000 Arch Grants

Source St. Louis Business Journal on May 15, 2013 0 Comments

The 20 startups that are set to be announced as Arch Grants winners today are a diverse bunch, in both geography and industry.

Social-classifieds company adFreeq awarded $50,000 St. Louis Arch Grant

By RJI on May 14, 2013 0 Comments News

adFreeq, a socially integrated classified ad system incubated at the Donald W. Reynolds Journalism Institute, has been named one of the top 10 startup companies to watch in 2013 by Silicon Prairie News, a digital media company focused on highlighting and supporting entrepreneurs in the Midwest.

Demo Day presents sampling of St. Louis IT pioneers

Source St. Louis Beacon on May 10, 2013 0 Comments

St. Louisan Peter Meng originally went in 2004 to Columbia where he would go on to co-found his business, AdFreeq, an electronic classified ad platform.

RJI Links 5.10.2013

By Brian Steffens on May 10, 2013 0 Comments Blogs

News and commentary from around the Web of interest to journalism innovators and entrepreneurs

Here are startups that pitched at Demo Day

Source St. Louis Business Journal on May 10, 2013 0 Comments

While there was plenty of entertainment at the Capital Innovators Demo Day event, which was held Wednesday at The Pageant, the main focus was on the 11 companies who were graduating the program.

Sokoloff: What hyperlocal marketers can learn from Disney's digital wristbands

By Matt Sokoloff on April 26, 2013 0 Comments Blogs

Different players have been experimenting with different elements of this online-to-offline migration of technology, but the Walt Disney Company has really taken the ball and run with it.