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Sales Champions: Exploring native advertising

Source Editor & Publisher on June 10, 2015 0 Comments

When Jaci Smith’s then-publisher came to her with the idea of bringing native advertising to the Faribault (Minn.) Daily News, the self-described hard-nosed journalist’s response was “Hell, no, I’m not writing an ad.” However, after six months of research and winning a fellowship with the Donald W. Reynolds Journalism Institute for 2014-2015, the former managing editor said she now believes native advertising is the future of newspaper advertising.

RJI Futures Lab update #108: Video tools Multipop and Bcast

What if video could be more interactive? Or live streamed from smartphones?

The Texas Tribune’s audience growth strategy is off to a measurably good start

By Tim Griggs on May 12, 2015 0 Comments Blogs
Measurable growth

The discipline of “audience development” — or whatever you want to call it — is finally getting lots of attention among news organizations that realize reaching new audiences, and engaging with them, doesn’t always happen organically. It takes plenty of work.

Newsrooms and native advertising: Why not?

By Jaci Smith on April 23, 2015 0 Comments Blogs

As I begin to wind down my native advertising fellowship with the Donald W. Reynolds Journalism Institute (but by no means my blogging here), I’ve turned my attention to the ethics involved in creating a successful program at a newspaper.

Futures Lab update #101: Combing through video and images with Vhoto and Ditto

By Reuben Stern, Rachel Wise on April 8, 2015 0 Comments Blogs

What if you didn’t have to watch your video to find the best moments? Or if technology could spot your logo amid the flow of social media photos?

Seattle's Best: Cherylynne Crowther

By Brian Steffens on March 25, 2015 0 Comments Blogs
Creative newsroom

The creative newsroom at Edelman Seattle is still under construction with only a handful of the team hired and in place. Brian Steffens spoke with Cherylynne Crowther, executive producer, on its future.

Chasing the agenda: The economics behind news

By Miklos Sarvary on March 25, 2015 0 Comments Blogs
Green plastic army men on dollar bills

With more news published online, consumer behavior has radically changed. At the same time, it has never been easier to start a “news business,” spurring unprecedented competition among content providers.

In the new news ecosystem, getting paid requires asking, listening, personalizing, bundling and wholesale-retail pricing

By Bill Densmore on March 10, 2015 0 Comments Blogs
Raining coins

When it comes to getting paid, who are news organizations competing with, and what can they do about it? First answer: They aren’t competing with each other. They are competing with all of the other things consumers spend information-access dollars on.

Jaci Smith: Evangelizing our native advertising program

By Jaci Smith on February 24, 2015 0 Comments Blogs
Jaci Smith

My new native advertising program is fully implemented. Late January marked the first time I presented it to an audience of my peers. Word is spreading. I have three upcoming engagements to speak about native in the next two months, and I am very much enjoying sharing our program and responding to the feedback, pushback and questions.

The wonderful world of native advertising according to Jaci Smith

By RJI on February 24, 2015 1 Comment Blogs
Jaci Smith

This resource page (an ongoing work in progress) is a compilation of blog posts and samples, plus templates and guidelines so you can launch a native advertising program now.

The opportunity for networks: Trust, antitrust and sharing users

By Bill Densmore on February 19, 2015 0 Comments Blogs
The opportunity for networks: Trust, antitrust and sharing users

Banks do it. Airlines do it. Phone companies do it. Why shouldn’t news organizations do it, too? What they do is share users. And they do so because it’s convenient for their customers. The 21st-century world of public, interconnected networks — the Internet — makes sharing possible.

Imagining the 21st-century personal news experience — and how publishers need to collaborate to create it

By Bill Densmore on February 3, 2015 0 Comments Blogs
Imagining the 21st-century personal news experience — and how publishers need to

Throughout several months of interviewing more than 85 journalists, educators, technologists, researchers, activists and citizens, it was easy to fall back on what journalists want or what the news media needs — or our ideas of what democracy needs. But some of the smartest people we talked to asked the question, “What will this look like for consumers, and how do you know they’ll use it?”

8 tips to keep in mind when assessing your email newsletter campaign strategy

By Jennifer Nelson on December 11, 2014 0 Comments Blogs
8 tips to keep in mind when assessing your email newsletter campaign strategy

Email newsletters are an opportunity to bring headlines to subscribers throughout the day. Here are eight tips to consider when you’re improving — or starting — your email newsletter campaign strategy.

Do journalists have an obligation to tell a source their story will be used in sponsored content?

By Jaci Smith on October 16, 2014 9 Comments Blogs

How do I identify myself to potential sources in reporting a story that would become sponsored content?

Brainstorm! What are future ways to fund news organizations?

By Steve Outing on October 15, 2014 0 Comments Blogs

As much as journalists may hate to hear this, news is not something that lots of people are willing to pay for. Advertising, meanwhile, continues to decline as a revenue source for news organizations, which are requiring more revenue streams to survive and must come up with new ones to add into the mix.

Futures Lab update #79: Ideas for using Vine and Snapchat

By Rachel Wise, Reuben Stern on October 15, 2014 0 Comments Blogs

How is Mashable generating revenue with 6-second videos? And how is The Washington Post using disappearing images to make people sound smarter?

Futures Lab update #78: Building brands and products at Vox Media

By Reuben Stern, Rachel Wise on October 8, 2014 0 Comments Blogs

How is online publisher Vox Media combining technology, journalism and advertising to attract a mass audience?

Q&A with Jim Bankoff: Building collaboration, technology and products at Vox Media

By Reuben Stern, Rachel Wise on October 8, 2014 0 Comments Blogs

"In our company we try to have three seats at the table that incorporates the people who are the storytellers, the people who have to make money to support the organization and then the people who are technologists and product innovators. It's really the synthesis and the harmony that defines our culture."

Native advertising: New or old, good or bad? | LMA 2014

By Brian Steffens on October 7, 2014 0 Comments Blogs
Local Media Association

Love it or hate it, native advertising seems to be the hot topic of 2014 for news organizations seeking new avenues of revenue to support journalism. So I was prepared to be very skeptical when Lewis DVorkin, chief product officer of Forbes Media, spoke about the radical changes at Forbes during the Local Media Association annual convention.

Futures Lab update #70: Content marketing via Newscred and decoding viral video at Unruly

By Reuben Stern on August 12, 2014 0 Comments Blogs

What attributes make a video go viral? And how are brands curating news content for their customers?