Syndicate content

Advertising/Marketing

Do journalists have an obligation to tell a source their story will be used in sponsored content?

By Jaci Smith on October 16, 2014 8 Comments Blogs
News/advertising

How do I identify myself to potential sources in reporting a story that would become sponsored content?

Brainstorm! What are future ways to fund news organizations?

By Steve Outing on October 15, 2014 0 Comments Blogs
Brainstorm

As much as journalists may hate to hear this, news is not something that lots of people are willing to pay for. Advertising, meanwhile, continues to decline as a revenue source for news organizations, which are requiring more revenue streams to survive and must come up with new ones to add into the mix.

Futures Lab update #79: Ideas for using Vine and Snapchat

By Rachel Wise, Reuben Stern on October 15, 2014 0 Comments Blogs

How is Mashable generating revenue with 6-second videos? And how is The Washington Post using disappearing images to make people sound smarter?

Futures Lab update #78: Building brands and products at Vox Media

By Reuben Stern, Rachel Wise on October 8, 2014 0 Comments Blogs

How is online publisher Vox Media combining technology, journalism and advertising to attract a mass audience?

Q&A with Jim Bankoff: Building collaboration, technology and products at Vox Media

By Reuben Stern, Rachel Wise on October 8, 2014 0 Comments Blogs

"In our company we try to have three seats at the table that incorporates the people who are the storytellers, the people who have to make money to support the organization and then the people who are technologists and product innovators. It's really the synthesis and the harmony that defines our culture."

Native advertising: New or old, good or bad? | LMA 2014

By Brian Steffens on October 7, 2014 0 Comments Blogs
Local Media Association

Love it or hate it, native advertising seems to be the hot topic of 2014 for news organizations seeking new avenues of revenue to support journalism. So I was prepared to be very skeptical when Lewis DVorkin, chief product officer of Forbes Media, spoke about the radical changes at Forbes during the Local Media Association annual convention.

Futures Lab update #70: Content marketing via Newscred and decoding viral video at Unruly

By Reuben Stern on August 12, 2014 0 Comments Blogs

What attributes make a video go viral? And how are brands curating news content for their customers?

RJI in your inbox

By RJI on June 24, 2014 0 Comments Blogs
RJI newsletters

Welcome to RJI’s new newsletter system. We’re implementing a new management system in July that will allow you to subscribe to one or more of our newsletters and updates based on your interests.

Futures Lab update #64: Social news via Storyful and emotion detection from Eyeris

By Reuben Stern on June 17, 2014 1 Comment Blogs

How are social media posts being transformed into news content? And what if you could track a video viewer's feelings in real time?

Futures Lab update #61: Social media marketing via Tagkast and Inside Social

By Reuben Stern on May 28, 2014 0 Comments Blogs

What if your logo appeared in photos shared on Facebook? And do you know who exactly spreads your content via social media?

Mediatwits #123: NPR regroups as terrestrial radio evolves

By RJI on May 23, 2014 0 Comments Blogs
Mediatwits 123

The terrestrial radio business has been forced to adapt once again as more people get their audio content online, via streaming services or satellite radio.

RJI Futures Lab update #59: Lingospot, XAPP Ads and Tomorrowish

By Reuben Stern on May 13, 2014 0 Comments Blogs

What might happen when your iPad recognizes what's playing on your TV? Or when your radio can hear your voice?

Futures Lab update #55: Google and the news industry

By Reuben Stern on April 15, 2014 0 Comments Blogs

What can news organizations learn from Google? And how is the company trying to help the news industry?

Futures Lab update #51: SXSWi recap and text searches for audio and video

By Reuben Stern on March 18, 2014 0 Comments Blogs

Is a fully automated world really that far off? And what if you could easily search for words or phrases inside media files?

Insights from the 2014 Key Executives Mega-Conference

By Brian Steffens on March 3, 2014 0 Comments Blogs
Mega-Conference 2014

Do what you know, do it better everyday, outsource the rest. That's just one of the many pieces of advice offered at this year's Key Executives Mega-Conference. Check out this executive summary style bullet list of comments from industry thought leaders and practitioners.

Futures Lab update #47: Personalization ideas from The Washington Post and iStrategy labs

By Reuben Stern on February 18, 2014 0 Comments Blogs

How could data-driven personalization look at the Washington Post? And what works in experiential marketing?

Futures Lab update #42: News marketing, data security and native advertising

By Reuben Stern on January 14, 2014 0 Comments Blogs

How could news be marketed better? How could you make your data more secure? And how are native ads working at Forbes?

Futures Lab update #38: Newsroom architecture, online pay models and audience connection

By Reuben Stern on December 3, 2013 0 Comments Blogs

Is your newsroom designed for online success? And why did a pay model work at The New York Times?

Futures Lab update #35: Using analytics in the newsroom

By Reuben Stern on November 12, 2013 0 Comments Blogs

What data should you be tracking if "page views" and "unique visitors" are not enough?

The good, the bad ... and the future

By Brian Steffens on October 16, 2013 0 Comments Blogs
Tom Silvestri

What's working, what's not, and other nuggets from SNPA Summit 2013: The future is ours to win.