Do what you know, do it better everyday, outsource the rest. That's just one of the many pieces of advice offered at this year's Key Executives Mega-Conference. Check out this executive summary style bullet list of comments from industry thought leaders and practitioners.
Although a large number of consumers prefer shopping online, only about one percent of newspaper subscriptions come from online sales, said Matt Sokoloff, who recently wrapped up a fellowship at the Donald W. Reynolds Journalism Institute.
The newspaper industry's print model has hit a rough patch—its outdated pricing strategies continually fail to produce reliable revenue. And with local classifieds moving online, it's easy to see why some small-town papers have folded.