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Mashable partners with Newsy to deliver high-quality advertising-friendly video

By RJI on April 5, 2013 0 Comments News
Newsy

Newsy, the video news provider that analyzes multiple sources from around the world, and Mashable have announced a new partnership that pairs Mashable’s editorial team with Newsy’s video producers to deliver a high-quality experience for viewers and advertisers alike.

RJI Links 3.29.2013

By Brian Steffens on March 29, 2013 0 Comments Blogs
RJI Links

News and commentary from around the Web of interest to journalism innovators and entrepreneurs

Can newspapers evolve into ‘local membership’ organizations?

Newspaper

I don’t think anyone has really nailed a local membership model, and there are two organizations that have great potential to dominate in this area — local newspapers and the YMCA.

RJI Links 3.22.2013

By Brian Steffens on March 22, 2013 0 Comments Blogs
RJI links

News and commentary from around the Web of interest to journalism innovators and entrepreneurs

Reynolds Journalism Institute Fellow wants to protect content from online pirates

Source Editor & Publisher on March 15, 2013 0 Comments

As more newspapers begin to put their content behind a paywall, Reynolds Journalism Institute Fellow Connie Farrow, along with Missouri-based American Newspaper Digital Access Corp. (newspaperdigitalaccess.com), is developing a business model that will protect online content and return value to the newspapers.

RJI Links 3.15.2013

By Brian Steffens on March 15, 2013 1 Comment Blogs
RJI Links

News and commentary from around the Web of interest to journalism innovators and entrepreneurs

Publishers could gain more control as browsers curb behavioral ads

Publishers could gain more control as browsers curb behavioral ads

There is an interesting twist to the way Safari currently blocks and now Firefox proposes to block third-party cookies. In an attempt to not “break the Internet” by blocking all third-party cookies, the browsers will allow third parties to set cookies on you if you had previously visited their site.

RJI Links 3.8.2013

By Brian Steffens on March 8, 2013 0 Comments Blogs
RJI Links

News and commentary from around the Web of interest to journalism innovators and entrepreneurs

Limits on behavioral ads could bring higher CPMs for publishers

Limits on behavioral ads could bring higher CPMs for publishers

Whenever one of the main Web browsers announces a new default do-not-track mechanism, the ad industry suggests the new privacy controls will harm their business. Reynolds Fellow Matt Sokoloff sees these privacy controls a little differently.

RJI Links 3.1.2013

By Brian Steffens on March 1, 2013 0 Comments Blogs
RJI links

News and commentary from around the Web of interest to journalism innovators and entrepreneurs

Researching what subscribers will pay for digital content is crucial

By RJI on February 25, 2013 0 Comments News
Seattle Times bundles

Researchers at RJI have developed an experimental research method, the pricing optimizer, and are testing the tool in a partnership with The Seattle Times.

RJI links 2.22.2013

By Brian Steffens on February 22, 2013 0 Comments Blogs
RJI Links

News and commentary from around the Web of interest to journalism innovators and entrepreneurs

E-commerce strategies for news organizations

By Brian Steffens on February 20, 2013 0 Comments Blogs
Key Executives Mega-Conference

Local news operations have just 17 percent of the local digital market. Some 83 percent of the digital spend in local markets is going to a multitude of services and marketing.

News(paper) CEOs emphasize change: mobile, revenue streams, opportunities

By Brian Steffens on February 20, 2013 0 Comments Blogs
Key Executives Mega-Conference

How do the CEOs of BH Media, Belo’s Dallas Morning News, USA Today and the Minneapolis Star Tribune see 2013 shaping up?

Sokoloff provides overview of best practices for paid content product marketing

By RJI on February 19, 2013 0 Comments News
Matt Sokoloff's Paid Content presentation at Key Executives Mega-Conference slid

Slides and Tweets from Matt Sokoloff's presentation at the Key Executives Mega-Conference in New Orleans.

The outlook for 2013

By Brian Steffens on February 19, 2013 0 Comments Blogs
The outlook for 2013

Updates from the 2013 Key Executives Mega-Conference produced by SNPA, LMA and Inland.

Digital agency insights from local media innovators

By Brian Steffens on February 18, 2013 0 Comments Blogs
Digital agency insights from local media innovators

News, notes and nuggets from the 2013 Key Executives Mega-Conference of the Southern Newspaper Publishers Association, Local Media Association and Inland Press Association

RJI links 2.15. 2013

By Brian Steffens on February 15, 2013 0 Comments Blogs
RJI links

News and commentary from around the Web of interest to journalism innovators and entrepreneurs

Social-classifieds company adFreeq to enter Chinese market with grant from Chinese government

By Jennifer Nelson on February 8, 2013 0 Comments News
adFreeq

A new division of the socially integrated classified ad platform, adFreeq LLC, incubated at the Donald W. Reynolds Journalism Institute (RJI) at the Missouri School of Journalism, is being developed for the Chinese market.

RJI links 2.8.2013

By Brian Steffens on February 8, 2013 0 Comments Blogs
rji links

News and commentary from around the Web of interest to journalism innovators and entrepreneurs