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Researching what subscribers will pay for digital content is crucial

By RJI on February 25, 2013 0 Comments News
Seattle Times bundles

Researchers at RJI have developed an experimental research method, the pricing optimizer, and are testing the tool in a partnership with The Seattle Times.

RJI links 2.22.2013

By Brian Steffens on February 22, 2013 0 Comments Blogs
RJI Links

News and commentary from around the Web of interest to journalism innovators and entrepreneurs

E-commerce strategies for news organizations

By Brian Steffens on February 20, 2013 0 Comments Blogs
Key Executives Mega-Conference

Local news operations have just 17 percent of the local digital market. Some 83 percent of the digital spend in local markets is going to a multitude of services and marketing.

News(paper) CEOs emphasize change: mobile, revenue streams, opportunities

By Brian Steffens on February 20, 2013 0 Comments Blogs
Key Executives Mega-Conference

How do the CEOs of BH Media, Belo’s Dallas Morning News, USA Today and the Minneapolis Star Tribune see 2013 shaping up?

Sokoloff provides overview of best practices for paid content product marketing

By RJI on February 19, 2013 0 Comments News
Matt Sokoloff's Paid Content presentation at Key Executives Mega-Conference slid

Slides and Tweets from Matt Sokoloff's presentation at the Key Executives Mega-Conference in New Orleans.

The outlook for 2013

By Brian Steffens on February 19, 2013 0 Comments Blogs
The outlook for 2013

Updates from the 2013 Key Executives Mega-Conference produced by SNPA, LMA and Inland.

Digital agency insights from local media innovators

By Brian Steffens on February 18, 2013 0 Comments Blogs
Digital agency insights from local media innovators

News, notes and nuggets from the 2013 Key Executives Mega-Conference of the Southern Newspaper Publishers Association, Local Media Association and Inland Press Association

RJI links 2.15. 2013

By Brian Steffens on February 15, 2013 0 Comments Blogs
RJI links

News and commentary from around the Web of interest to journalism innovators and entrepreneurs

Social-classifieds company adFreeq to enter Chinese market with grant from Chinese government

By Jennifer Nelson on February 8, 2013 0 Comments News
adFreeq

A new division of the socially integrated classified ad platform, adFreeq LLC, incubated at the Donald W. Reynolds Journalism Institute (RJI) at the Missouri School of Journalism, is being developed for the Chinese market.

RJI links 2.8.2013

By Brian Steffens on February 8, 2013 0 Comments Blogs
rji links

News and commentary from around the Web of interest to journalism innovators and entrepreneurs

Survey ‘paywalls’ may not be as good as they sound for local media

By Matt (Sokoloff) Broffman on February 8, 2013 0 Comments Blogs
Paywalls

The reason I don’t see this as having anything to do with a paywall or subscription is that there really isn’t a wall and the user isn’t paying.

Changing Media Business Models

By RJI on February 4, 2013 0 Comments

As a Print and Digital journalism major, I am constantly inundated with peoples’ thoughts on the changing state of the news industry. Listening to Stephanie Padgett speak Monday, however, made me realize that the advertising industry is experiencing many similar changes and challenges. Like news organizations, the individuals and companies that adapt to the changing landscape in advertising are the ones who will survive and thrive.

2012: What we know now on the value of volunteers, intentional conversation and collaboration for non-profit media

By RJI on February 1, 2013 0 Comments Blogs
Journalism Accelerator

As the final of our four-part series exploring “Was 2012 the year of prosperity for publishers?” – in this post we explore the value of volunteers, intentional curated conversation and connected collaboration for non-profit media.

2012: What we know now on building public trust, raising money and a free press powered by the people

By RJI on February 1, 2013 0 Comments Blogs
Journalism Accelerator

Was 2012 prosperous for publishers? The four-part series continues, with this third installment offering key lessons from three well-respected practitioners known for thinking outside the box.

2012: What we know now on local advertising, meeting the needs of communities and customer connection

By RJI on February 1, 2013 0 Comments Blogs
Journalism Accelerator

As part of the larger story, the top lessons from a range of perspectives learned over 2012 is a four-part series the JA is running over the month of January.

Selling local is hard - Tips to make it work

By Matt (Sokoloff) Broffman on February 1, 2013 0 Comments Blogs
Your ad here

5 things you need to do to make selling local work

RJI links 2.1.2013

By Brian Steffens on February 1, 2013 0 Comments Blogs
rji links

News and commentary from around the Web of interest to journalism innovators and entrepreneurs

Free KPA and RJI paid online content resources

By RJI on January 30, 2013 0 Comments News
Free KPA and RJI paid online content resources

Thank you for attending the KPA Paid Online Content session last week in Louisville.

Free KPA and RJI Digital Dimes resources

By RJI on January 30, 2013 0 Comments News
Free KPA and RJI Digital Dimes resources

Thank you for attending the KPA Digital Dimes session last week in Louisville.

Free KPA and RJI social media resources

By RJI on January 30, 2013 0 Comments News
Free KPA and RJI social media resources

Thank you for attending the KPA Social Media session last week in Louisville.