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Analytics

Q&A with Chartbeat CEO Tony Haile: What publishers should be measuring

By Reuben Stern, Rachel Wise on December 4, 2014 0 Comments Blogs

"We shouldn't be optimizing for people’s index fingers, we should be optimizing for their minds."

Futures Lab update #85: The future of audience analytics

By Reuben Stern, Rachel Wise on December 4, 2014 0 Comments Blogs

What kind of metrics should a newsroom be measuring now and in the future?

RJI Futures Lab update #82: Mining online data with Vocativ, Banjo and Zapaday

By Reuben Stern, Rachel Wise on November 5, 2014 0 Comments Blogs

How are software tools helping news organizations spot stories happening in real-time, as well as in the future?

Futures Lab update #80: New story metrics from API; and newsroom tracking tool Desk-Net

By Reuben Stern, Rachel Wise on October 22, 2014 0 Comments Blogs

Do you know which story types get the most traffic on your site? Or how to keep track of stories across platforms?

What’s hot (or not) from ONA 14

By Brian Steffens on October 6, 2014 0 Comments News
ONA 2014

Perhaps the biggest buzz at this year’s ONA convention was Gannett and its Des Moines Register’s “Harvest of Change” series of stories that capitalized on interactive viewing using the Oculus VR headset.

Futures Lab update #77: Digital insights from the ONA14 conference in Chicago

By Reuben Stern, Rachel Wise on October 1, 2014 1 Comment Blogs

What tech trends are likely to affect journalism in the coming years? And are you focusing enough on audience behaviors?

Futures Lab update #72: Making sharable content at BuzzFeed

By Reuben Stern, Rachel Wise on August 26, 2014 0 Comments Blogs

Why are social shares more important than page views? And how did online quizzes take off?

Futures Lab update #70: Content marketing via Newscred and decoding viral video at Unruly

By Reuben Stern on August 12, 2014 0 Comments Blogs

What attributes make a video go viral? And how are brands curating news content for their customers?

RJI in your inbox

By RJI on June 24, 2014 0 Comments Blogs
RJI newsletters

Welcome to RJI’s new newsletter system. We’re implementing a new management system in July that will allow you to subscribe to one or more of our newsletters and updates based on your interests.

Futures Lab update #63: Hacking the Future of Journalism

What media innovations could a roomful of journalists and programmers build in 37 hours? Take a look.

Futures Lab update #61: Social media marketing via Tagkast and Inside Social

By Reuben Stern on May 28, 2014 0 Comments Blogs

What if your logo appeared in photos shared on Facebook? And do you know who exactly spreads your content via social media?

Mediatwits #120: Mideast media study shows demand for social media, censored films

By RJI on May 2, 2014 0 Comments Blogs
Mediatwits 120

Even though Western music and movies are a major export to the Middle East, many people there support censoring these programs if they are deemed offensive.

Futures Lab update #57: Social participation TV via Wayin, Excitem and iPowow

By Reuben Stern on April 29, 2014 0 Comments Blogs

How is technology making it easier to get an audience at home to be part of a live broadcast?

Futures Lab update #55: Google and the news industry

By Reuben Stern on April 15, 2014 0 Comments Blogs

What can news organizations learn from Google? And how is the company trying to help the news industry?

Futures Lab update #51: SXSWi recap and text searches for audio and video

By Reuben Stern on March 18, 2014 0 Comments Blogs

Is a fully automated world really that far off? And what if you could easily search for words or phrases inside media files?

Futures Lab update #47: Personalization ideas from The Washington Post and iStrategy labs

By Reuben Stern on February 18, 2014 0 Comments Blogs

How could data-driven personalization look at the Washington Post? And what works in experiential marketing?

Futures Lab update #35: Using analytics in the newsroom

By Reuben Stern on November 12, 2013 0 Comments Blogs

What data should you be tracking if "page views" and "unique visitors" are not enough?

The good, the bad ... and the future

By Brian Steffens on October 16, 2013 0 Comments Blogs
Tom Silvestri

What's working, what's not, and other nuggets from SNPA Summit 2013: The future is ours to win.

The Journalytics Summit

Thursday, September 26, 2013 Events

Many news organizations use Adobe SiteCatalyst, Google Analytics or some other web analytics package to measure their website activity. If they limit that effort to simple measurement, they are missing out on potentially thousands of dollars every month. At the Journalytics Summit we found out how small changes to your digital initiatives can reap huge rewards. The summit took place in Fred W. Smith Forum, Reynolds Journalism Institute at the Missouri School of Journalism.

Futures Lab update #21: SimulTV, micro video and smarter analytics

By Reuben Stern on August 5, 2013 0 Comments Blogs

Is one screen really better than two? Is six seconds of video enough time to do anything? And how could newsrooms be smarter with analytics?