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RJInnovation Week Videos

By RJI on May 9, 2012 0 Comments News
RJInnovation Week

Watch the full sessions from RJInnovation Week

RJI links

By Brian Steffens on April 27, 2012 0 Comments Blogs

News and commentary of interest to journalism innovators and entrepreneurs

RJI Innovation: Analytics & Social Media

Source Crockett Chronicles on April 27, 2012 0 Comments
RJI, Reynolds Journalism Institute

The Mizzou J-School is usually bursting to the seams with brilliance. This week, it erupted, thanks to RJI’s Innovation Week. Although I couldn’t attend every event, there was one I was able to catch that I found particularly useful: how to optimize analytics and social media.

NAA MediaXchange: The changing news ecosystem

By Brian Steffens on April 12, 2012 0 Comments Blogs

News and notes from the 2012 NAA MediaXchange

RJI links

By Brian Steffens on January 20, 2012 0 Comments Blogs

News and commentary of interest to journalism innovators and entrepreneurs

RJI links

By Brian Steffens on January 13, 2012 0 Comments Blogs

News and commentary of interest to journalism innovators and entrepreneurs

From research to real life: New community outreach team builds on RJI engagement work

By Joy Mayer on January 12, 2012 0 Comments Blogs
Joy Mayer, 2010-2011 Donald W. Reynolds Fellow

I spent last year at RJI studying audience engagement — reading, talking, interviewing, writing, more reading — and ended that year motivated to put what I'd learned into practice.

Luckily, the job I came back to was in a newsroom built on experimentation, with colleagues willing to go along on the engagement ride.

In August, we kicked off the Missourian's community outreach team, made up of students in a class I teach called Participatory Journalism. (The class has existed for years and was developed by Clyde Bentley, also an RJI fellow.) This year, the focus of the class broadened to include more ways the relationship between journalists and their communities are changing.

Measuring Community Engagement: A Case Study from Chicago Public Media

By RJI on December 1, 2011 1 Comment Blogs
Breeze Richardson

Breeze Richardson, director of strategic partnerships at Chicago Public Media (WBEZ-Chicago), provides a detailed explanation of how her organization is developing specific metrics to measure a full range of engagement with the community it serves.

ONA11: Analytics vs. brain research: the battle for your attention

By Brian Steffens on September 24, 2011 0 Comments Blogs

New firm measures reader actions in predictive analytics endeavor. Some 40 websites are giving it a try

2011-2012 Donald W. Reynolds Fellows announced

By RJI on June 23, 2011 0 Comments News

The fourth class of Donald W. Reynolds Journalism Fellows will pursue innovation and entrepreneurship in start-up journalism, new online revenue opportunities, research to improve the design and delivery of news, and networking to more quickly and efficiently share innovation in journalism.

RJI links

By Brian Steffens on May 27, 2011 0 Comments Blogs

Brian Steffens, Director of Communications, RJIBrian Steffens, Director of Communications

Did your workweek get away from you? Anxious or afraid you missed something you should know? RJI shares links to hot-topic web posts of interest to those immersed in journalism innovation and transition.

RJI Live

By RJI on February 14, 2011 Events

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Beyond SEO

By RJI on January 31, 2011 0 Comments Blogs

Much has been said and written by editors about the need for headline writers to understand search-engine optimization. This is certainly important, although it is really just a different way of thinking about something that headline writers have always thought about: keywords. I’ve heard much less about another aspect of online headline writing that we talk about here at the Missourian. I’ll call it “reader-optimization.” First, though, an overview of what we’re teaching and doing.

Suburban market study

Suburban Market, CASR, Suburban newspapers of America

The results show that suburban/community newspapers are important, valuable, and informative to residents of suburbs. Click for more detailed findings.

Missouri students advance to Finals in Adobe Web analytics contest

By RJI on November 16, 2010 0 Comments News
Adobe Web Analytics Contest

Three University of Missouri students competed for $15,000 in prize money in Utah on November 5th, having topped a series of regional judging rounds of the national Adobe Web Analytics Competition (AWAC).

Yahoo! It works.

By Stephanie Padgett on February 6, 2010 0 Comments Blogs

Stephanie PadgettStephanie Padgett, 2009-2010 Fellow

When I am not “fellowing” at RJI, I help private schools with their media and marketing efforts. Just five years ago, most of these campaigns focused on finding the right mix of school and camp guides. Some schools were lucky enough to afford a billboard or two. It was a fairly predictable business and success which was measured by the number on the waiting list.

Those days are over—just ask any newspaper or city magazine that still attempts to produce a bi-annual school directory. Schools are just one of many organizations to realize that parents begin their search for product information online. Thus budgets have shifted to paid search, SEO and online ads.

ONA session: Understanding metrics

By Clyde Bentley on October 2, 2009 0 Comments News

By Clyde Bentley, Ph.D., 2009-2010 Donald W. Reynolds Fellow, Associate Professor, Missouri School of Journalism

Great stuff. Note how bad unique visitors are as measure, which corresponds with the Belden research I did with Greg Harmon several years ago.
(Rough notes, not verbatim.)