The Reynolds Journalism Institute (RJI) is conducting a multi-year study to gain a better understanding of how owners of Apple iPads and similar media tablets use these mobile devices in their daily lives and how their use of media tablets may influence the future of journalism and the news media.
Fidler has built his career around the study of digital publishing. He has conducted several studies on mobile media, and shared his most recent findings on news usage on mobile devices during RJInnovation Week.
A mobile app is an extension of your print products—the visual design, tone and content of your mobile space need to be your voice and brand identity, because that is how people will view them.