A study by Roger Fidler, program director of digital publishing at the Reynolds Journalism Institute, shows that tablet owners are typically using their devices at home after 5 p.m, making such devices the equivalent of the old evening newspaper.
Old people love to read the news on the iPad. So says a new study by the Reynolds Journalism Institute, which finds that while youngsters like to read the news on their phones, adults in the ancient 35-and-up demographic favor large-media tablets.
For news organizations, the Apple iPad and comparable tablets appear to be becoming a real alternative to printing presses, televisions and radios, but they may also start changing when newspapers update content. As part of the third installment from the Reynolds Journalism Institute’s Media News Consumption Survey, researchers confirmed that owners of large media tablets tend to spend more time consuming news than those who don’t own them and they do so while relaxing at home after work.
As part of the third installment from the Reynolds Journalism Institute’s Media News Consumption Survey, researchers said iPad and Android-tablet users consume more news than those who don’t own the devices and that they tend to access news sites while relaxing at home after work.
The iPad and other tablets may prompt newspapers to start changing when they update content, reports Roger Fidler, program director of digital publishing at Reynolds Journalism Institute thanks to a new study by the Reynolds Journalism Institute.
Two-thirds of U.S. adults now use at least one mobile device, such as a smartphone or tablet, but those folks have not abandoned print as a news source, according to a survey conducted by the Donald J. Reynolds Journalism Institute.
Approximately sixty-seven percent of American adults use some kind of mobile device, whether it be a smartphone or a tablet. But who are they exactly? It’s important to know, especially if you are serving up mobile ads.
The latest findings from the Reynolds Journalism Institute’s (RJI) recent National Mobile Media News Consumption Survey show that, despite popular belief, young people are interested in reading news -- as long as it's available on mobile devices.
Roger Fidler’s survey of mobile media device users finds that iPad owners are, by far, the most likely to use a mobile device for news consumption. They also spend more time with news on average than those who do not own iPads.
Two-thirds of U.S. adults now use at least one mobile media device such as a smartphone or tablet, and they’re the kind of people marketers want to reach—they skew more educated and higher-income than people who don’t own those devices.