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Best Practices

Pivot Point: Next steps

By Bill Densmore on July 24, 2012 0 Comments Blogs
A Pivot Point project

Pivot Point Chicago: Why we gathered, what we did, and what should happen next.

The beauty of brevity

By RJI on July 23, 2012 0 Comments Blogs

by Sammy Papert

Forever ago I was asked to handle a regional Dillard's call for our most important newspaper client. The office was in Ft. Worth and the client hoped I could review the highlights of a recently completed market study which they had converted to a presentation on 64 slides for one of those Kodak carousels and projectors. (Now you know how long ago this was...) Unfortunately, a "funny" thing happened before I was able to present a single slide.

RJI links 7.20.12

By Brian Steffens on July 20, 2012 0 Comments Blogs

News and commentary of interest to journalism innovators and entrepreneurs

RJI links 7.13.12

By Brian Steffens on July 13, 2012 0 Comments Blogs
RJI links

News and commentary of interest to journalism innovators and entrepreneurs

Pivot Point Chicago

By Randy Picht on July 12, 2012 0 Comments Blogs
Randy Picht

At the recent RJI-sponsored "Pivot Point" conference in Chicago, we brought together a diverse group of folks inside, outside and on the edge of the news industry to see if we could accelerate some ideas that had been bubbling along and turn them into "actionable projects."

How to use email as a tool for your news site

By RJI on July 11, 2012 0 Comments News

Good email newsletters act as a convenient, curated guide to the daily news

  • Convenience: Emails should be accessible for
    readers. They don’t float down a page quickly, readers can return to
    them in their inbox whenever they’d like, and they can be read anywhere
    and whenever a reader has free time.
  • Curation: Email newsletters aggregate the most
    important news of the day in one place, and can be customized to
    specific interests of subscribers.
  • Connection: Email allows a newspaper to connect with users on a one-to-one level, which also improves the ability to attract ad revenue.

RJI links 7.7.12

By Brian Steffens on July 7, 2012 0 Comments Blogs
RJI links

News and commentary of interest to journalism innovators and entrepreneurs

10 Ways Reporters Can Use Hangouts On Air to Enhance News Coverage

By Sarah Hill on July 3, 2012 1 Comment Blogs

Click "start broadcast" and your Google Plus "Hangout On Air" streams live on You Tube. The recording is then automatically saved to your You Tube channel.

1. Open a Hangout On Air during a news conference and allow people to watch the Q and A live. Invite guests to suggest questions for the Police Chief, politician or superintendent holding the news conference. Or if you're like the Toronto Police Service, use a Hangout stream the news conference yourself. Reporters can join a Hangout On-Air and ask questions without leaving the newsroom....

RJI links 6.29.12

By Brian Steffens on June 29, 2012 0 Comments Blogs
RJI links

News and commentary of interest to journalism innovators and entrepreneurs

17 tips on how to optimize your news website

By RJI on June 27, 2012 0 Comments News

To increase usability to retain more visitors, as well as longer and more in-depth visits.

▶ Leads to a higher profit—the longer a visitor stays, the more pages they visit.
▶ More page views & higher impressions lead to higher ad income.

To make the site cleaner and easier to use to encourage users to browse the site.

▶ Decreases the bounce rate.
▶ Increases the number of return visitors, length of the average visit & profits.

RJI links 6.22.12

By Brian Steffens on June 22, 2012 0 Comments Blogs
RJI links

News and commentary of interest to journalism innovators and entrepreneurs

Reynolds Fellow Jane Stevens on how hyperlocals should handle user-generated content

Source Street Fight on June 21, 2012 0 Comments
Jane Stevens, wellcommons, social journalism, RJI

Street Fight magazine asked Jane Stevens, who led creation of the community-driven WellCommons health site at the Lawrence Journal World, to explain what works and what doesn’t when sites, as they should, turn to their audience for articles and other content.

RJI links 6.15.12

By Brian Steffens on June 15, 2012 0 Comments Blogs
RJI links

News and commentary of interest to journalism innovators and entrepreneurs

RJI links 6.8.12

By Brian Steffens on June 8, 2012 0 Comments Blogs
RJI links

News and commentary of interest to journalism innovators and entrepreneurs

RJI links 6.1.12

By Brian Steffens on June 1, 2012 0 Comments Blogs
RJI links

News and commentary of interest to journalism innovators and entrepreneurs

RJI links 5.18.12

By Brian Steffens on May 18, 2012 0 Comments Blogs
RJI links

News and commentary of interest to journalism innovators and entrepreneurs

RJI links 5.11.12

By Brian Steffens on May 11, 2012 0 Comments Blogs
RJI links

News and commentary of interest to journalism innovators and entrepreneurs

NNA MediaXchange 2012: leftover nuggets

By Brian Steffens on May 9, 2012 0 Comments Blogs

Multi-platform insights from The New York Times and ESPN

RJInnovation Week Videos

By RJI on May 9, 2012 0 Comments News
RJInnovation Week

Watch the full sessions from RJInnovation Week

#RJInnovation (2012): Growing tech talent

By RJI on May 9, 2012 0 Comments Blogs
RJInnovation Week

As RJI and the mid-Missouri entrepreneurial community come up with more innovative concepts and projects, how do they find and cultivate the young talent to drive those initiatives? Keith Politte, RJI's manager of the Technology Testing Center, reviewed the various projects RJI advanced over the past year to grow local technology and entrepreneurial talent.