e-Readers/Tablets

As part of the third installment from the Reynolds Journalism Institute’s Media News Consumption Survey, researchers said iPad and Android-tablet users consume more news than those who don’t own the devices and that they tend to access news sites while relaxing at home after work.

The iPad and other tablets may prompt newspapers to start changing when they update content, reports Roger Fidler, program director of digital publishing at Reynolds Journalism Institute thanks to a new study by the Reynolds Journalism Institute.

Two-thirds of U.S. adults now use at least one mobile device, such as a smartphone or tablet, but those folks have not abandoned print as a news source, according to a survey conducted by the Donald J. Reynolds Journalism Institute.

The research, which relied on a phone survey of about 1,000 people, replicated previous findings that people prefer using their tablets in the evening.

Approximately sixty-seven percent of American adults use some kind of mobile device, whether it be a smartphone or a tablet. But who are they exactly? It’s important to know, especially if you are serving up mobile ads.

The latest findings from the Reynolds Journalism Institute’s (RJI) recent National Mobile Media News Consumption Survey show that, despite popular belief, young people are interested in reading news -- as long as it's available on mobile devices.

Not only were iPad users across age groups more likely to go to news organizations for information—they also spent more time reading the news compared to people who do not own iPads.

Roger Fidler’s survey of mobile media device users finds that iPad owners are, by far, the most likely to use a mobile device for news consumption. They also spend more time with news on average than those who do not own iPads.

Two-thirds of U.S. adults now use at least one mobile media device such as a smartphone or tablet, and they’re the kind of people marketers want to reach—they skew more educated and higher-income than people who don’t own those devices.

RJI researchers interviewed more than 1,000 respondents and divided mobile devices into four categories: large tablets, small tablets, e-readers and smartphones.

Despite the large number of mobile device users, Roger Fidler, the program director for digital publishing at RJI, says that mobile news products do not appear to be replacing printed newspapers as quickly as was earlier predicted.