Imagine a local restaurant owner who realizes he has a lot of open tables on a given evening. He pulls up his computer and places an ad on the plasma screens at the theater venue down the street offering a special to the theater patrons hoping to drive traffic into his restaurant.
Thursday, December 6, 2012 - Friday, December 7, 2012Events
How will the next generation of mobile media devices and networks change the way people consume news? Is mobile as big an opportunity as everyone seems to be predicting? How can media organizations innovate when resources are constrained? These are some of the critical questions that will be addressed during RJI’s fall 2012 Tablet Symposium. Futurist Michael Rogers and digital media guru Douglas Bennett will lead discussions about the technologies and strategies that are likely to shape digital publishing and the news media for the rest of the decade.
Publishers' optimism appears to be a result of a growing understanding, if not comfort level, of building and growing a print + digital strategy along with a move toward monetizing content (pay models).
Newspapers lead the way in driving purchases, in coupons, and in the spending levels of their audiences. When combining print and digital audiences, newspapers have 59% of the coveted 18-49 year old audience.
A team of researchers with the Reynolds Journalism Institute at the University of Missouri examines how viewers throughout the nation respond in real time via Twitter to the presidential candidates and their performances during the first presidential debate. Social media such as Twitter now allow citizens to more fully engage with televised political events, such as the presidential debates, and be active participants in the political dialogue by responding to the candidates’ messages and also interacting with other citizens.
The Dallas Morning News worked with the Reynolds Journalism Institute at the University of Missouri to try to make sense of the cacophony by looking at how reactions in North Texas and other parts of the country compared to the broader Twitterverse.
Media startup adFreeq, incubated at the Reynolds Journalism Institute on the University of Missouri campus, was one of six companies selected to participate in a St. Louis startup accelerator program this fall.