Research

News and commentary of interest to journalism innovators and entrepreneurs

News and commentary of interest to journalism innovators and entrepreneurs

News and commentary of interest to journalism innovators and entrepreneurs

The concept of paid content for newspapers online has been a controversial one, and one that has only recently begun to gain some traction with major newspapers.

In today’s web-driven world, newspapers now compete with online products and have to find a way to break out of the clutter. One way to do that is to understand how the brain processes information, to better understand what news websites need to do to stand out.

As YAYAs enters the job market, employers are faced with the challenge of not just hiring quality young adults, but finding ways to keep them around.

It’s long been assumed that men are more likely to deal with car problems and women with household operations. Thus you’ll see tire ads in the sports section and home care products advertised in feature sections or on TV dramas. Might a deeper analysis of the consumers that businesses want to reach matched appropriately to the growing variety of news and programming products offered by the media result in improved performance for both the businesses and the media?

Managing website comments and finding ways to glean important threads of conversations are among the top challenges for those seeking to strengthen brands and loyalty among brands and audiences.

Fidler has built his career around the study of digital publishing. He has conducted several studies on mobile media, and shared his most recent findings on news usage on mobile devices during RJInnovation Week.

News and commentary of interest to journalism innovators and entrepreneurs

News and commentary of interest to journalism innovators and entrepreneurs

News and commentary of interest to journalism innovators and entrepreneurs