One common thread running through all the findings of this annual survey is that while larger markets were more competitive, optimism was greater in the smaller markets regarding the future and both print and digital revenues.
The real research now begins over at Mizzou, where professors are going to look at the regional tweeters, follow-up with some of them (more on that in the next few weeks) and then analyze the impact of Twitter use in debate viewing and coverage.
The vice presidential debates drew 3.5 million Tweets Oct. 11 from across the nation in 90-minutes, largely reacting to candidates’ heated exchanges and sparring more than specific domestic or foreign issues.
Despite an economic downturn that has forced newspapers to cut staff in recent years, publishers of U.S. daily newspapers are optimistic about the future of their industry, according to a University of Missouri study.
Newspapers lead the way in driving purchases, in coupons, and in the spending levels of their audiences. When combining print and digital audiences, newspapers have 59% of the coveted 18-49 year old audience.
A team of researchers with the Reynolds Journalism Institute at the University of Missouri examines how viewers throughout the nation respond in real time via Twitter to the presidential candidates and their performances during the first presidential debate. Social media such as Twitter now allow citizens to more fully engage with televised political events, such as the presidential debates, and be active participants in the political dialogue by responding to the candidates’ messages and also interacting with other citizens.