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Revenue Strategies

Should local publishers really try to morph Into marketers?

By Matt (Sokoloff) Broffman on September 7, 2012 0 Comments Blogs

With publishing revenues constrained in recent years, moving to marketing services sounds like a great idea to many companies.

RJI links 9.1.12

By Brian Steffens on September 1, 2012 0 Comments Blogs
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News and commentary of interest to journalism innovators and entrepreneurs

RJI links 8.24.12

By Brian Steffens on August 24, 2012 0 Comments Blogs
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News and commentary of interest to journalism innovators and entrepreneurs

RJI links 8.17.12

By Brian Steffens on August 17, 2012 0 Comments Blogs
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News and commentary of interest to journalism innovators and entrepreneurs

RJI links 8.10.12

By Brian Steffens on August 10, 2012 0 Comments Blogs
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News and commentary of interest to journalism innovators and entrepreneurs

Journalism Professor Mike Jenner expects more newspapers to begin charging for digital content

Source Mizzou Magazine on August 9, 2012 0 Comments
Mike Jenner, pay models, pay walls, RJI, Reynolds Journalism Institute

According to research performed by RJI's Insight and Survey Center and Mike Jenner, the number of papers with a pay wall is likely to rise across the board and readers can expect to pay more for quality news in the coming years.

RJI links 7.30.12

By Brian Steffens on July 30, 2012 0 Comments Blogs
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News and commentary of interest to journalism innovators and entrepreneurs

Matt Sokoloff selected as a Reynolds Fellow at Reynolds Journalism Institute

Source The Daily City on July 24, 2012 0 Comments
Matt Sokoloff, Reynolds Fellows, advertising networks, RJI

Sokoloff's project will help existing independent journalists and bloggers to work together to cover communities and provide a sustainable business model without losing control of their content.

RJI links 7.20.12

By Brian Steffens on July 20, 2012 0 Comments Blogs

News and commentary of interest to journalism innovators and entrepreneurs

Reynolds Fellows to explore new industry tools, strategies

By RJI on July 16, 2012 0 Comments News
2012-2013 Donald W. Reynolds Fellows

The fifth class of Donald W. Reynolds Journalism Fellows will pursue new online revenue opportunities, social media techniques and engagement tools, and other necessary resources to create sustainable models as news organizations transition to digital services.

For troubled news industry, is it enough to ‘pivot’?

Source Street Fight on July 5, 2012 0 Comments

Thirty-four participants met in Chicago to discuss the state of the news industry and what can be done to change it.

RJI links 6.29.12

By Brian Steffens on June 29, 2012 0 Comments Blogs
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News and commentary of interest to journalism innovators and entrepreneurs

Reynolds Fellow Jane Stevens on how hyperlocals should handle user-generated content

Source Street Fight on June 21, 2012 0 Comments
Jane Stevens, wellcommons, social journalism, RJI

Street Fight magazine asked Jane Stevens, who led creation of the community-driven WellCommons health site at the Lawrence Journal World, to explain what works and what doesn’t when sites, as they should, turn to their audience for articles and other content.

RJI links 6.15.12

By Brian Steffens on June 15, 2012 0 Comments Blogs
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News and commentary of interest to journalism innovators and entrepreneurs

RJI links 6.8.12

By Brian Steffens on June 8, 2012 0 Comments Blogs
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News and commentary of interest to journalism innovators and entrepreneurs

RJI links 6.1.12

By Brian Steffens on June 1, 2012 0 Comments Blogs
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News and commentary of interest to journalism innovators and entrepreneurs

RJI links 5.25.12

By Brian Steffens on May 25, 2012 0 Comments Blogs

News and commentary of interest to journalism innovators and entrepreneurs

Student Winners Demo Product at Hearst Headquarters

By RJI on May 25, 2012 0 Comments News
RJI 2012 Hearst Interactive Media Student Competition: Analytics & New Revenues

Team Scope, winners of the 2012 Reynolds Journalism Institute Student Competition, demonstrated their story recommendation engine and self-service advertising network this week to newspaper, television, magazine and digital media executives at Hearst Tower in New York.

RJI links 5.18.12

By Brian Steffens on May 18, 2012 0 Comments Blogs
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News and commentary of interest to journalism innovators and entrepreneurs

RJI links 5.11.12

By Brian Steffens on May 11, 2012 0 Comments Blogs
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News and commentary of interest to journalism innovators and entrepreneurs