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Revenue Strategies

The Second Review

By Peter Meng on March 23, 2012 0 Comments Blogs

On the 2nd of March things were not looking promising. We were struggling with our software. Everyone was behind and some of the student team couldn’t take the pressure – or didn’t understand the importance. It was frustrating, Our demonstration was still rough and we had to do a lot of things to prepare unrelated to the core demo.

LAUNCH!ing

By Peter Meng on March 21, 2012 0 Comments Blogs

In the startup world your business/fellowship/work/ideas frequently take a completely unanticipated, turn. If you don’t like surprises, or more importantly, don’t know what to do with them, don’t do a startup. Six or eight weeks ago (seems like a year) I received a note from LAUNCH! headquarters saying that they had reviewed our application and wanted to schedule a first interview to learn about adFreeq.

RJI links 3.16.12

By Brian Steffens on March 16, 2012 0 Comments Blogs
RJI links

News and commentary of interest to journalism innovators and entrepreneurs

RJI links 3.9.12

By Brian Steffens on March 9, 2012 0 Comments Blogs
RJI links

News and commentary of interest to journalism innovators and entrepreneurs

Reynolds Fellow debuts social media classified ad platform at Silicon Valley Launch Festival

By RJI on March 8, 2012 2 Comments News

Peter Meng, 2011-2012 fellow at the Reynolds Journalism Institute at the University of Missouri School of Journalism has developed a digital classified ad platform that incorporates social media to help newspapers win back classified advertising from other online sources. It is estimated that recent digital disruption of conventional classified advertising has cost traditional news organizations billions in lost revenues. Meng believes is platform will create a new, steady stream of revenue for news operations.

adFreeq and LAUNCH!

By Peter Meng on March 7, 2012 0 Comments Blogs
Peter Meng, Donald W. Reynolds Fellow

I'm now officially allowed to share with you that our little journalism startup called adFreeq was selected along with 25 other startups from around the world to present tomorrow at the LAUNCH! conference in San Francisco.

RJI links 3.2.12

By Brian Steffens on March 2, 2012 0 Comments Blogs
RJI links

News and commentary of interest to journalism innovators and entrepreneurs

Research: Weekly publishers optimistic about future

Source SCPA eBulletin on March 1, 2012 0 Comments
Mike Jenner, pay models, pay walls, RJI, Reynolds Journalism Institute

The extensive survey of publishers was paid for by the Southern Newspaper Publishers Association and the Missouri School of Journalism's Houston Harte Chair. Using the database of non-daily newspapers provided by the National Newspaper Association, more than 400 in-depth telephone interviews were conducted in October by the Center for Advanced Social Research, the research arm of MU's Reynolds Journalism Institute.

2012 Key Executive Mega Conference Day 3

By Brian Steffens on February 29, 2012 2 Comments Blogs

Day 3 from the 2012 Key Executives Mega Conference

Fidler and Jenner to present at ASNE

By RJI on February 29, 2012 0 Comments News

Roger Fidler and Mike Jenner will provide editors with insights and possible strategies derived from their recent mobile media and paid content research at the ASNE convention in Washington DC on April 2.

Paid Content at 2012 Key Executive Mega Conference

By Brian Steffens on February 28, 2012 0 Comments Blogs

Publishers share their successes with paid content models

Key Executive Mega Conference Day 2

By Brian Steffens on February 28, 2012 0 Comments Blogs

Day 2 at the 2012 Key Executives Mega Conference

Paid content comes of age - A sample

Paid content comes of age

Read a sample from "Paid content: coming of age"

Just two years after being dismissed as a failed strategy, paid online content modules have become a full blown movement.

While pundits and the public watched to see how the New York Times’ model would be received, the rest of the industry wasn’t waiting.

Weekly publishers optimistic about future

By Michael M. Jenner on February 28, 2012 0 Comments News
Paid content comes of age

Despite an unfriendly economy and changes in reader and advertiser behavior, most weekly publishers are bullish on the future of community newspapers. In a recent survey, 72 percent expressed optimism about the future of newspapers. And while they see some promise in digital revenue, they believe print will play an enduring role: Two-thirds don’t envision a time when they’ll no longer produce a print edition.

Conference panel tells newspapers: Don't fear the paywall plunge

Source NetNewsCheck on February 28, 2012 0 Comments

Newspapers of any size don't have to worry that the sky will fall if they adopt a paid content model, three papers that erected paywalls said on Tuesday.

Weekly publishers optimistic about future

Source SNPA on February 28, 2012 0 Comments
Mike Jenner, pay models, pay walls, RJI, Reynolds Journalism Institute

Using the database of non-daily newspapers provided by the National Newspaper Association, more than 400 in-depth telephone interviews were conducted in October by the Center for Advanced Social Research, the research arm of MU’s Reynolds Journalism Institute.

RJI survey: 42% of non-dailies use paywalls

Source Net News Check on February 28, 2012 0 Comments
Mike Jenner, pay models, pay walls, RJI, Reynolds Journalism Institute

According to a new survey from the Southern Newspaper Publishers Association weekly publishers are upbeat about the future of newspapers — in print and online.

Steffens: Four big obstacles confront print journalism

Source Mid-America Press Institute on February 27, 2012 0 Comments
Brian Steffens, RJI, Reynolds Journalism Institute

As the communications director at Reynolds Journalism Institute, Steffens spoke at the Mid-America Press Institute gathering in St. Louis Feb. 11 about the state of the news industry, where it might be going and how it might get there.

RJI links 2.24.12

By Brian Steffens on February 24, 2012 0 Comments Blogs
RJI links

News and commentary of interest to journalism innovators and entrepreneurs

RJI links 2.17.12

By Brian Steffens on February 17, 2012 0 Comments Blogs
RJI links

News and commentary of interest to journalism innovators and entrepreneurs