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Revenue Strategies

Fidler supports Tribune's paid content model

Source Columbia Tribune on May 3, 2012 0 Comments
Roger Fidler, RJI, Reynolds Journalism Institute

Charging readers for online content has boosted newspaper circulation numbers across the country and at the Tribune.

#RJInnovation (2012): Determining optimal pricing of a newspaper’s subscription plans

By RJI on May 1, 2012 0 Comments Blogs
RJInnovation Week

The concept of paid content for newspapers online has been a controversial one, and one that has only recently begun to gain some traction with major newspapers.

#RJInnovation (2012): Matching businesses to the most appropriate news products to improve results for both

By RJI on May 1, 2012 0 Comments Blogs

It’s long been assumed that men are more likely to deal with car problems and women with household operations. Thus you’ll see tire ads in the sports section and home care products advertised in feature sections or on TV dramas. Might a deeper analysis of the consumers that businesses want to reach matched appropriately to the growing variety of news and programming products offered by the media result in improved performance for both the businesses and the media?

#RJInnovation (2012): Opportunities in digital classifieds

By RJI on April 30, 2012 0 Comments Blogs
RJInnovation Week

Despite the decline of newspaper classified ads, opportunities exist for those willing to adapt and focus on the user experience.

Local news/ad widget wins 2012 RJI Student Competition

Source EContent on April 30, 2012 0 Comments
RJInnovation Week, Mike McKean, Reuben Stern, Reynolds Journalism Institute, RJI

Tasked with finding low cost ways for advertisers to reach target audiences, these students developed a widget that created a self service network with personalized content on Hearst Newspaper websites.

#RJInnovation (2012): Is the culture of legacy news organizations hampering digital progress?

By RJI on April 27, 2012 0 Comments Blogs
RJInnovation Week

A recent study by the Pew Research Center’s Project for Excellence in Journalism suggests that the news industry’s challenge in transitioning from print to digital is hampered by the culture within those organizations. Perhaps somewhat surprisingly, the comments collected in the research suggest that the most troublesome culture barrier comes not from the newsroom, but from other areas of the enterprise.

Mike Fancher, former editor of the Seattle Times and 2008-2009 Reynolds Fellow, moderated a town hall-like discussion of the issue, leading off with the Pew Research Center’s Mark Jurkowitz and Tom Rosenstiel. Tuesday’s RJI discussion centered around bridging the gap between traditional news and business methods and the revenue streams and news reporting of the future.

RJI links 4.27.12

By Brian Steffens on April 27, 2012 0 Comments Blogs
RJI links

News and commentary of interest to journalism innovators and entrepreneurs

RJI links 4.20.12

By Brian Steffens on April 20, 2012 0 Comments Blogs
RJI links

News and commentary of interest to journalism innovators and entrepreneurs

NAA MediaXchange 2012: New IAB ad units

By Brian Steffens on April 20, 2012 0 Comments Blogs

New digital ad units are said to perform significantly better than incumbent ad forms.

RJI links 4.13.12

By Brian Steffens on April 13, 2012 0 Comments Blogs
RJI links

News and commentary of interest to journalism innovators and entrepreneurs

RJI links 4.6.12

By Brian Steffens on April 6, 2012 0 Comments Blogs
RJI links

News and commentary of interest to journalism innovators and entrepreneurs

RJI links 3.30.12

By Brian Steffens on March 30, 2012 0 Comments Blogs
RJI links

News and commentary of interest to journalism innovators and entrepreneurs

In Retrospect

By Peter Meng on March 30, 2012 0 Comments Blogs
AdFreeq

Was participation in LAUNCH! worth it? Absolutely. And for a whole lot of reasons. Although we didn’t directly raise money at LAUNCH! It definitely jump started the whole process.

The Pitch

By Peter Meng on March 29, 2012 0 Comments Blogs

We only had a few hours of sleep Wednesday night and were up very early working on the final version of the demonstration and a functional version of the web site. We had to check-in to our presentation group by 10:30 AM. Over the two-day event there are eight sessions consisting of five to seven teams per session who each have about five minutes to demonstrate their product and ten minutes to take questions.

RJInnovation Week 2012

Monday, April 23, 2012 - Friday, April 27, 2012 Events
RJInnovation Week

Mark your calendars for this year's RJInnovation Week! Topics to be covered range from advertising to engagement to tablets.

Pre-Pitch

By Peter Meng on March 26, 2012 0 Comments Blogs
adfreeq

Tuesday was a “free” day during which we worked on various aspects of the demonstration. It was also the evening of the Founder’s dinner, an event where the 40 “founders” had dinner with 40-50 angel and VC investors.

RJI links 3.23.12

By Brian Steffens on March 23, 2012 0 Comments Blogs
RJI links

News and commentary of interest to journalism innovators and entrepreneurs

The Second Review

By Peter Meng on March 23, 2012 0 Comments Blogs

On the 2nd of March things were not looking promising. We were struggling with our software. Everyone was behind and some of the student team couldn’t take the pressure – or didn’t understand the importance. It was frustrating, Our demonstration was still rough and we had to do a lot of things to prepare unrelated to the core demo.

LAUNCH!ing

By Peter Meng on March 21, 2012 0 Comments Blogs

In the startup world your business/fellowship/work/ideas frequently take a completely unanticipated, turn. If you don’t like surprises, or more importantly, don’t know what to do with them, don’t do a startup. Six or eight weeks ago (seems like a year) I received a note from LAUNCH! headquarters saying that they had reviewed our application and wanted to schedule a first interview to learn about adFreeq.

RJI links 3.16.12

By Brian Steffens on March 16, 2012 0 Comments Blogs
RJI links

News and commentary of interest to journalism innovators and entrepreneurs