Syndicate content

Revenue Strategies

RJI produces annual IPI Report

By RJI on September 26, 2011 0 Comments News
IPI Report Media and Money

"Media and Money: Worldwide economic upheaval changes the shape of news," this year's annual IPI Report, brought together top journalists from around the world to address the international upheavals in economics and journalism. Edited, produced and published by the Donald W. Reynolds Journalism Institute (RJI) for the International Press Institute, several industry leaders associated with RJI contributed to the work. The annual IPI Report was released Monday during the IPI World Congress in Taipei, co-edited by Marty Steffens, the Society of American Business Editors and Writers (SABEW) Endowed Chair in Business and Financial Journalism, and Randy Smith, Donald W. Reynolds Endowed Chair in Business Journalism, both at the Missouri School of Journalism.

Other contributors to the Report from the Missouri School of Journalism and RJI include the Lee Hills Chair in Free Press Studies Amy McCombs, the Houston Harte Chair in Innovation Mike Jenner, 2010-2011 Reynolds Fellow David Cohn, recently retired and former Lee Hills Chair Stuart Loory, and Director of Pictures of the Year International (POYi) Rick Shaw.

ONA11: Analytics vs. brain research: the battle for your attention

By Brian Steffens on September 24, 2011 0 Comments Blogs

New firm measures reader actions in predictive analytics endeavor. Some 40 websites are giving it a try

Berkeley j-school hires Reynolds Fellow, Spot.Us founder to research online business models

Source Poynter on September 19, 2011 0 Comments
David Cohn, crowdfunding, spotus, spot.us, RJI, Reynolds Journalism Institute

Cohn will be working in concert with three community websites run by the school: MissionLocal.org, OaklandNorth.net and RichmondConfidential.org.

Roger Fidler expresses thoughts on Commercial Appeal paid digital content plan

Source The Commercial Appeal on September 18, 2011 0 Comments
Roger Fidler, pay model, RJI, Reynolds Journalism Institute

Roger Fidler weighs in on The Commercial Appeal's pay model saying it, "is a very ambitious project."

RJI links

By Brian Steffens on September 16, 2011 0 Comments Blogs

News and commentary of interest to innovators and entrepreneurs in journalism.

Fidler believes tablet ads can increase revenue

Source Philly.com on September 11, 2011 0 Comments
Roger Fidler, iPad, RJI, Reynolds Journalism Institute

Will tablet computers such as the Apple iPad and its Android counterparts be the answer to the advertising and circulation problems plaguing the newspaper and magazine industries?

RJI links

By Brian Steffens on September 10, 2011 0 Comments Blogs

Recent web postings of interest to innovators in journalism and the revenue and business models that support journalism.

Targeted advertising in magazine markets

By RJI on August 11, 2011 0 Comments Research Summaries

By Ambarish Chandra, Assistant Professor, University of British Columbia, Sauder School of Business, Strategy and Business Economics Divison

The Argo philosophy: Capitalize, synthesize, harmonize

Source MediaShift Idea Lab on August 9, 2011 0 Comments
Matt Thompson, Project Argo, RJI, Reynolds Journalism Institute, RJI

Project Argo is a collaboration between NPR and member stations to strengthen public media's role in local journalism. As the project has progressed, we've realized that we evolved a set of design and development principles that have guided our work throughout.

Dynamic marketing investment strategies for newspapers

By RJI on August 5, 2011 0 Comments Research Summaries

By Shrihari Sridhar, Assitant Professor Marketing Department, Broad School of Business Michigan State University

Profit tradeoffs when newspapers create online editions

By RJI on August 5, 2011 0 Comments Research Summaries

By Steve Wildman, James H. Quello Professor of Telecommunications Studies

Director, Quello Center for Telecommunication Management and Law Michigan State Univeristy

Small newspapers lead in charging for online content

Source Columbia Business Times on August 5, 2011 0 Comments
Pay Models, pay walls, Mike Jenner, RJI, Reynolds Journalism Institute

Nearly half the publishers of small dailies contacted in a recent University of Missouri survey have begun charging for online content. In more than 300 phone interviews with publishers of daily U.S. newspapers, 46 percent of publishers of daily newspapers less than 25,000 circulation now require payment for at least some of their online content. Among newspapers with greater than 25,000 circulation, 24 percent now charge.

An introduction and some freeqin' big questions

By Peter Meng on July 21, 2011 9 Comments Blogs
2011-2012 Reynolds Fellow

A first post demands an introduction. Here it is: My name is Peter Meng and I am not a journalist - in fact I have never worked for any kind of journalism based organization. I am, however, a two-faced geek - tech and marketing. I love both and I'm hoping to blend these two loves to test an idea I've been playing with for a while. My Fellowship with the Reynolds Journalism Institute provides the perfect platform for researching, building, testing, and validating this idea.

My project is based on a problem that's been annoying me for a long time. As an active buyer and seller of services and used stuff on the net, I'm not able to easily promote the things I have for sale or find the things I'm looking for. Instead I have to: wade through Craigslist and sea of smaller classified sites, set-up RSS feeds (a royal pain), use multiple search engines, post "for sale" tweets, scour "TweetDeck," post eBay ads, and sometimes pay ridiculous advertising or membership fees.

Meet Peter Meng

By RJI on July 21, 2011 1 Comment News
Reynolds Fellows 2011-2012

Peter Meng has a history of tackling the impossible. He helped federal employees at 18,000 offices learn an arcane computer loan program. His secret? He used CD-ROMs featuring Elvis impersonators to teach the classes. His efforts won kudos for $25 million in "cost avoidance," the government jargon for saving taxpayer dollars.

Now Meng is tackling another seemingly impossible task: Helping newspapers win back classified advertising from online, which has cost traditional news organizations billions in lost revenues.

Jane Stevens on ‘social journalism’: News you can take to the bottom line

Source Street Fight on July 7, 2011 0 Comments
Jane Stevens, wellcommons, social journalism, RJI, Reynolds Journalism Institute

Jane Stevens, the site’s director of media strategies, is herself a nonstop innovator. In 2010, she and her team launched LJ World’s WellCommons, a highly interactive site where “community and journalism work together to create a healthier Lawrence and Douglas County,” in the northeast corner of the Sunflower State between Topeka, the capital, and Kansas City.

Survey shows small newspapers are taking the lead in charging for online content

Source Register Mail on June 23, 2011 0 Comments
pay models, RJI, Mike Jenner, RJI Insight and Survey Center

The results of a University of Missouri survey show that small newspapers are taking the lead in charging for online content. Forty-six percent of publishers of daily newspapers under 25,000 circulation now require payment for at least some of their online content.

RJI links

By Brian Steffens on June 17, 2011 1 Comment Blogs

"While our colleagues on the business side deserve credit for pushing newsrooms to become more nimble in recent years, they have also consistently failed to imagine and then incubate a Craigslist, a Groupon, a Monster. com, let alone a Google or a Facebook. Nor are they any closer today than they were last year in fixing the broken business model of quality journalism. ... Free is indeed very expensive. But, what the prolonged and knee-jerk debate about free vs. paid inside our news organizations shows is that we still have what led us here in the first place: An imagination deficit. ... It is time we figured out how to make it [journalism] easier, more engaging and useful. -- Raju Narisetti, Managing Editor, read more in The Washington Post

Community: A new business model for news

Michael Skoler, community engagement, business models, RJI

The new business model for news and journalism is all about building communities, not audiences.

Reynolds Fellow finds health draws a community together online

Jane Stevens, Wellcommons, RJI, Reynolds Journalism Institute

In April 2010, The World Company, a family-owned news organization in Lawrence, Kansas (population 88,000), launched WellCommons, created to be the community's health site. While it's difficult to determine the "first" in anything digital, WellCommons is certainly among the pioneers in marrying journalism and social media—and making it work for reporters and citizens alike.