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Revenue Strategies

Paid Content at 2012 Key Executive Mega Conference

By Brian Steffens on February 28, 2012 0 Comments Blogs

Publishers share their successes with paid content models

Key Executive Mega Conference Day 2

By Brian Steffens on February 28, 2012 0 Comments Blogs

Day 2 at the 2012 Key Executives Mega Conference

Paid content comes of age - A sample

Paid content comes of age

Read a sample from "Paid content: coming of age"

Just two years after being dismissed as a failed strategy, paid online content modules have become a full blown movement.

While pundits and the public watched to see how the New York Times’ model would be received, the rest of the industry wasn’t waiting.

Weekly publishers optimistic about future

By Michael M. Jenner on February 28, 2012 0 Comments News
Paid content comes of age

Despite an unfriendly economy and changes in reader and advertiser behavior, most weekly publishers are bullish on the future of community newspapers. In a recent survey, 72 percent expressed optimism about the future of newspapers. And while they see some promise in digital revenue, they believe print will play an enduring role: Two-thirds don’t envision a time when they’ll no longer produce a print edition.

Conference panel tells newspapers: Don't fear the paywall plunge

Source NetNewsCheck on February 28, 2012 0 Comments

Newspapers of any size don't have to worry that the sky will fall if they adopt a paid content model, three papers that erected paywalls said on Tuesday.

Weekly publishers optimistic about future

Source SNPA on February 28, 2012 0 Comments
Mike Jenner, pay models, pay walls, RJI, Reynolds Journalism Institute

Using the database of non-daily newspapers provided by the National Newspaper Association, more than 400 in-depth telephone interviews were conducted in October by the Center for Advanced Social Research, the research arm of MU’s Reynolds Journalism Institute.

RJI survey: 42% of non-dailies use paywalls

Source Net News Check on February 28, 2012 0 Comments
Mike Jenner, pay models, pay walls, RJI, Reynolds Journalism Institute

According to a new survey from the Southern Newspaper Publishers Association weekly publishers are upbeat about the future of newspapers — in print and online.

Steffens: Four big obstacles confront print journalism

Source Mid-America Press Institute on February 27, 2012 0 Comments
Brian Steffens, RJI, Reynolds Journalism Institute

As the communications director at Reynolds Journalism Institute, Steffens spoke at the Mid-America Press Institute gathering in St. Louis Feb. 11 about the state of the news industry, where it might be going and how it might get there.

RJI links 2.24.12

By Brian Steffens on February 24, 2012 0 Comments Blogs
RJI links

News and commentary of interest to journalism innovators and entrepreneurs

RJI links 2.17.12

By Brian Steffens on February 17, 2012 0 Comments Blogs
RJI links

News and commentary of interest to journalism innovators and entrepreneurs

Peter Meng's Sunday Classifieds 02/12/12

By Peter Meng on February 12, 2012 0 Comments Blogs

The Sunday Classifieds are a way for me to share with you what I find most interesting in the week in regards to newspapers, advertising, and classifieds.

Reflections on Mid-America Press Institute's 'Managing Change' workshop

Source The New Newsroom on February 12, 2012 0 Comments
Brian Steffens, RJI, Reynolds Journalism Institute

Now sitting in an airport restaurant waiting to board my flight home, I thought I'd share some of the highlights from this weekend's Mid-America Press Institute workshop 'Managing Change' in St. Louis.

RJI links 2.10.12

By Brian Steffens on February 10, 2012 0 Comments Blogs
RJI links

News and commentary of interest to journalism innovators and entrepreneurs

RJI links 2.3.12

By Brian Steffens on February 3, 2012 0 Comments Blogs
RJI links

News and commentary of interest to journalism innovators and entrepreneurs

Meet the CoMo community. A startup tour of Columbia, Missouri

Source Silicon Prairie News on January 31, 2012 0 Comments
Peter Meng, AdFreeq, RJI, Reynolds Journalism Institute

Local entrepreneur Brent Beshore provide an overview of Columbia's local startup community including Reynolds Fellow Peter Meng's AdFreeq.

RJI links 1.27.12

By Brian Steffens on January 27, 2012 0 Comments Blogs
RJI links

News and commentary of interest to journalism innovators and entrepreneurs

100 days and a lesson: There IS a business model for local news

By Janet Coats on January 26, 2012 3 Comments Blogs

I’ve heard it over and over and over again: There’s no financial model for intensely local news.

The group of 12 independent community news publishers we’ve been working with at The Patterson Foundation are demonstrating just how untrue that particular little truism is. And I want to say that it has been nothing short of thrilling to watch these publishers succeed.

Let me back up a step and bring the rest of you up to speed.

RJI links 1.20.12

By Brian Steffens on January 20, 2012 0 Comments Blogs
RJI links

News and commentary of interest to journalism innovators and entrepreneurs

Peter Meng's Sunday Classifieds

By Peter Meng on January 15, 2012 1 Comment Blogs

The Sunday Classifies is a way for me to share with you what I find most interesting in the week in regards to newspapers, advertising, and classifieds. Here's what caught my eye this week.

RJI links 1.13.12

By Brian Steffens on January 13, 2012 0 Comments Blogs
RJI links

News and commentary of interest to journalism innovators and entrepreneurs