Yelp to Start Offering Mobile Display Ads in Bid for Revenue (AdAge)
Local business discovery and recommendation service Yelp will start hosting display ads in its mobile app. InterContinental Hotels Group and Taco Bell will be the inaugural advertisers in the new ad format, with IHG’s ads likely starting to appear on Monday and Taco Bell’s on Thursday.
Don’t Laugh at Zuckerberg’s Newspaper Metaphor, It’s More Accurate Than You Think (PandoDaily)
Facebook founder and hoodie-wearing CEO Mark Zuckerberg claims that local newspapers influenced the newly redesigned News Feed. He even compared today’s update to a local newspaper, the nonexistent Monterey Daily, much to the bewilderment of the tech press.
Limits on Behavioral Ads Could Give Publishers More Control (Street Fight)
Matt Sokoloff: As limits arise on behavioral ads, endemic sites (or sites with actionable user data) can essentially become ad networks. If browser limits mean that Cars.com can no longer sell its data, then the opportunity exists for the company itself to develop a platform to sell audience extension.
University of Missouri researchers have found that news organizations should target readers with certain personality traits to optimize their online viewership. Paul Bolls, an associate professor of strategic communication at the MU School of Journalism and a 2011-12 MU Reynolds Journalism Institute Fellow, has found that news consumers who have "reward-seeking" personalities are more likely to read their news online and on mobile devices and to engage with websites by leaving comments on stories and uploading user-generated content.
In a study accepted for presentation at the 2013 International Communication Association conference in June, Bolls surveyed more than 1,000 respondents and placed them into two groups: reward seekers and threat avoiders.
The University of Missouri's Reynolds Journalism Institute is partnering with Regional Economic Development Inc. on a program to help media-related startups.
The media accelerator is intended to help media or journalism-related startups by reducing the time it takes to go from an idea to a successful launch.
The Board for International Food and Agricultural Development (BIFAD) heard about University of Missouri (MU) research on Friday on subjects such as genetically-modified cassava, food contamination in the global supply chain and root biology in relation to drought. About three dozen professors, economists, students and scientists attended the public meeting at the university's Donald W. Reynolds Journalism Institute in Columbia, Mo.
A 2012 national survey by the Reynolds Journalism Institute at the University of Missouri shows that people still prefer their local papers for news and information. The survey was conducted in small U.S. towns and cities where the circulation size of the local newspaper was 15,000 or less.
Of those who participated in the survey, 52 percent were daily newspaper readers and 48 percent were non-daily readers. The circulation sizes of the newspapers ranged from 309 to 14,943. Results included:
It’s How To Get a Job week in Participatory Journalism. I hear from students all the time that they don’t get enough of this while they’re here (or that they just feel like they could always use more), so all are welcome for our two classes this week. We meet Monday and Wednesday from 12-1:15 in Lee Hills Hall, 101A.
Today, we’re going to talk about figuring out what the narrative of your work is, and how to use social media to make that clear. Then we’ll go over some basics of resumes, portfolios, cover letters and references.
Names like Craigslist and Ebay are commonly known as the big dogs of the classified ads world. But there is another system you should know about. AdFreeq is a new way of approaching the buyers and sellers connundrum, as well as consideration for publisher sites (TV/radio, newspaper, media portal, blog, and so on). Easily connecting people to the ads they are interested in real time, while integrating a simple widget onto a publishers site that looks and feels like the site. It eliminates the need to visit a dedicated site, so buyers find what they want, sellers sell their stuff, and publishers earn extra revenue.
"Chinese media firms, like other news media organizations, need to continue to explore effective ways of generating revenue streams, and they need to do so now," Zhigang Sun, associate director of research of The Donald W Reynolds Journalism Institute at the University of Missouri-Columbia, told the Global Times Friday.
Associate professor of communication Mitchell McKinney’s biggest surprise in his latest research came before he even had findings — he was frustrated by the fickleness of his data-gathering tools.
“My first surprise was the vendors we were using to help us capture tweets, and the Twitter system itself crashed on the night of the first (presidential) debate,” McKinney, who is part of a team at the Reynolds Journalism Institute studying how Twitter enhances political engagement, said. “I was just amazed that the social media folks were not able to anticipate that.”
As more newspapers begin to put their content behind a paywall, Reynolds Journalism Institute Fellow Connie Farrow, along with Missouri-based American Newspaper Digital Access Corp. (newspaperdigitalaccess.com), is developing a business model that will protect online content and return value to the newspapers.
The winners of the 70th annual “Pictures of the Year International” awards were announced last week at the Donald W. Reynolds Journalism Institute at the Missouri School of Journalism. Here is a selection of the top winners in some of the categories. View the winning entries at POYi.org and the winners list.
The Commercial Appeal’s photojournalism project on South Memphis entitled “What Obama Didn’t See” has won first place for picture editing in the 2013 Pictures of the Year International journalism competition.
As more newspapers begin to put their content behind a paywall, Reynolds Journalism Institute Fellow Connie Farrow, along with Missouri-based American Newspaper Digital Access Corp. (newspaperdigitalaccess.com), is developing a business model that will protect online content and return value to the newspapers.
We found that we got better at doing engagement with practice. As I was writing this, Poynter’s Mallary Tenore asked me when we failed. The answer is: It was always about experimenting, not failure or success.
In a recent blog post, Digital First Media CEO John Paton discussed his company’s test of using Google Consumer Surveys instead of a traditional paywall to realize additional revenue. The idea is that users would pay for content with their data, rather than their cash. But while this format might potentially be more profitable than a traditional paywall for a local media company, I’m not quite sure it’s a sustainable substitute. And it might end up helping the competition.
It’s a great concept in the abstract. A user who is accessing unique content is more willing to answer a survey question than to pay. And the survey response will yield the publisher somewhere around $0.05.
As a Print and Digital journalism major, I am constantly inundated with peoples’ thoughts on the changing state of the news industry. Listening to Stephanie Padgett speak Monday, however, made me realize that the advertising industry is experiencing many similar changes and challenges. Like news organizations, the individuals and companies that adapt to the changing landscape in advertising are the ones who will survive and thrive.
