I doubt I’m breaking news to anyone when I assert that the tablet has changed how we interact with the written word. The real question is what else is it changing along the way?
Tablet ownership doubled in the U.S. in 2012, and more than half of U.S. adults own a tablet or a smartphone. Thirty-seven percent of tablet owners read news on it every day. As the numbers grow, our industry’s notions about how readers consume text, video and photos on the web will need to be re-examined with an eye toward the user experience these readers have come to expect on mobile devices. This improved user experience, more than the shiny awesome newness of a sleek ereader, is what I think is really what’s changing people’s habits.