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RJI in the News

Why SMB Marketing Services Won’t Save Newspapers’ Bottom Line

By RJI on July 11, 2013 0 Comments

Here’s an argument I recently heard against the idea of newspapers getting into the SMB marketing services business: “Small businesses don’t need SMB marketing tools/service bundles sold to them — because if they can’t figure it out on their own (by finding the right tools and services on their own) then their marketing efforts won’t last.”

I’ve never been a big fan of newspapers getting into SMB services, but in the past it was mostly because I thought these services weren’t a forward-looking solution for newspapers’ declining fortunes — rather that they simply represented a pivot of the original business model. But I find this argument about SMBs adapting or failing to be even stronger.

ASNE census finds 2,600 newsroom jobs were lost in 2012

By RJI on June 25, 2013 0 Comments

The American Society of News Editors released its annual newsroom census today and found an unexpected acceleration of job losses. Roughly 2,600 full-time professional editorial jobs at newspapers disappeared in 2012, a 6.4 percent decline compared to 2011′s total, leaving industry news employment at 38,000.

That brings the number of reporters, editors and other journalists down almost one-third from a peak of 56,400 in 2000 and down 30.9 percent since 2006. The greatest losses — 13,500 in all — came in the recession years of 2007-2009. But a modest stabilization in 2010 and 2011, when losses slowed to 900 jobs over the two years, now appears to be over.

Nervousness Over Local News Consolidation

By RJI on June 25, 2013 0 Comments

Once the Gannett-Belo merger was announced, University of Missouri journalism professor Kent Collins started hearing from friends and former students working at TV stations in St. Louis, where both companies own stations, wondering what the deal could mean for them.

There is no saying for sure, despite assurances from Gannett Broadcasting President Dave Lougee that Gannett’s St. Louis station, NBC affiliate KSDK, and Belo’s CBS affiliate KMOV will continue to operate as separate — and competitive — entities once the consolidation becomes official, Collins says.

Crafting New Possibilities for Journalism in an Interactive World

By RJI on June 25, 2013 0 Comments

Mike Fancher knew from the 10th grade on that he wanted to be a journalist. That is when he initially read the first journalist’s creed written by Walter Williams in 1914. He knew at that moment there was something central about journalism as a public trust.
As a retired journalist and former executive editor of the Seattle Times, Mike is now involved in emerging movements in the field. He will join Axiom News founder Peter Pula, Journalism that Matters co-founder Peggy Holman and a plethora of other media makers for a series of conversations beginning at The Hub Seattle tomorrow.

The Future is Now The Reynolds Journalism Institute is shaping how journalists deliver news.

By RJI on June 18, 2013 0 Comments

Michael McKean, BJ ’79, loves the coffee table book he got for Christmas. It looks traditional. It has two hard covers, binding and lots of glossy photos. But the director of the Futures Lab at MU’s Donald W. Reynolds Journalism Institute (RJI) likes the volume for all the ways it’s different — a companion iPad app with supplemental content and the hard copy equivalent of hyperlinks scattered through the 200-plus pages that take readers’ smartphones to online videos.

The book represents how technology is changing media — which is what McKean spends his days thinking about — and reinforces one of his central beliefs: Old technology adapts to the new but is seldom replaced by it. Video didn’t kill the radio star. The Internet didn’t kill print.

Top Research Explores Social Media Effectiveness, Creativity

By RJI on June 18, 2013 0 Comments

How does advertising perform in a social-media world? How can you build a cohesive social strategy? And what are the hidden influences that shape your organization's creativity?

These topics are explored in three winning research papers, released by Advertising Age today. The papers were awarded honors from Advertising Age, the American Academy of Advertising and Temerlin Advertising Institute at Southern Methodist University in a competition to uncover the best academic thinking around marketing and advertising business problems.

Guest Column: Journalism 3.0 - News ecosystem fast evolving

By RJI on June 18, 2013 0 Comments

Journalism traditionally has involved a mostly one-way communication from producers to consumers. Until now, journalists gather and edit news, then distribute it to people who consume it rather passively. Journalism continued to flourish this way as the information so far was scarce, gathering and distributing it was expensive and technology was nowhere an enabler.

Whatever has for been published or broadcast by journalists there has been minimal public involvement in the functions of journalism and diminishing public trust in its performance. That has begun to change profoundly and permanently. Technology is opening amazing possibilities to give people convenient access to both civic and life-enhancing information, without regard to income or social status.

Social-classifieds company adFreeq awarded $50,000 St. Louis Arch Grant

By RJI on June 14, 2013 0 Comments

adFreeq, a socially integrated classified ad system incubated at the Donald W. Reynolds Journalism Institute, is one of 20 startups to be awarded a $50,000 St. Louis Arch Grant. The goal of the Arch Grants is to help create “more robust startup culture and infrastructure,” in St. Louis.

More than 700 companies applied for an Arch Grant this spring.

The winning startups must agree to open a business office in St. Louis and provide financial and job growth opportunities for the community. The adFreeq team plans to open up a sales and management office in Lab1500, an entrepreneurial center, in downtown St. Louis.

State and campus leaders meet with Vietnamese ambassador, urging increased trade, student presence

By RJI on June 14, 2013 0 Comments

The Vietnamese ambassador to the United States is visiting Missouri for the first time this week to discuss trade opportunities and student growth.

Ambassador Nguyen Quoc Cuong met with US Congressmember Vicky Hartzler, Columbia Mayor Bob McDavid and University of Missouri President Tim Wolfe to discuss the opportunities for trade between Missouri and Vietnam.

Craigslist challenger adFreeq aims to "personalize classified ads"

By RJI on June 14, 2013 0 Comments

The newspaper industry's print model has hit a rough patch—its outdated pricing strategies continually fail to produce reliable revenue. And with local classifieds moving online, it's easy to see why some small-town papers have folded.

But Peter Meng (left) thinks he can help publishers monetize their online presence with a new-age version of the classifieds. He co-founded his solution, adFreeq, to connect sellers with niche markets.

Williamstown & Journalism Topic of Museum Talk

By RJI on June 14, 2013 0 Comments

WILLIAMSTOWN, Mass. — What would people do if traditional ink-on-paper publications were no longer available? Will Facebook or online "newspapers" effectively replace such publications?*

Two local newsmen best known locally for their involvement with The Advocate Weekly paper will give their perspectives at a free lecture hosted by the Williamstown Historical Museum at 2 p.m. on Sunday, June 9, in the Heritage Room of the Williams Inn.

William Densmore to speak about future of journalism at Williams Inn on Sunday

By RJI on June 14, 2013 0 Comments

WILLIAMSTOWN -- The past and possible future of news gathering and reporting in communities like Williamstown will be explored in a free public lecture at 2 p.m., on Sunday, June 9, in the Heritage Room of the Williams Inn.

William Densmore, who with his wife, Betsy Johnson, co-published The Advocate newsweekly from 1983 to 1992, will examine such questions as whether online newspapers and social media can effectively fulfill the role of traditional "ink-on-paper" publications. He also will trace the history of newspapers in the town, from the American Advocate to the Williamstown News to the current Williamstown Advocate. His lecture is sponsored by the Williamstown Historical Museum.

Community Newspapers, Like the Dispatch, Still Going Strong

By RJI on June 14, 2013 0 Comments

There have been a lot of rumors about the newspaper industry during the Great Recession. In fact, some newspapers were forced out of business because other businesses that were regular advertisers, were shuttered during the economic downturn.

However, a recent study conducted by the Reynolds Journalism Institute, suggests that newspapers in small U.S. towns and cities where circulation of the local newspaper is 15,000 or less (the Dispatch falls within that category) have 96 percent of its readers paying for the newspaper. Of those paying for their newspaper, 75 percent read all or most of their newspaper, compared to 73 percent in 2011 and 78 percent in 2012.

Numbers Are Telling

By RJI on June 14, 2013 0 Comments

Thank you for reading our newspaper.

For the past several years we have been hearing and reading that newspapers are dying.

No one reads newspapers anymore, according to the conventional wisdom.

Morley Safer, during his “60 Minutes” report earlier this year about the newspaper industry, glibly stated, “The facts of life are that newspapers are folding all over the country. It’s a dying business.”

Missourian reaches over 92 percent of county residents

Source on June 13, 2013 0 Comments

The Missourian reaches an average of 92.5 percent of all Franklin County residents when you combine the audience of its print edition with that of all of its digital platforms.

Mizzou journalism fellows tackle field’s challenges through tech

Source Silicon Prairie News on June 13, 2013 0 Comments

In an unfortunate and ironic twist, SPN hasn't covered nearly enough of the entrepreneurial work fellow journalists are doing at the University of Missouri.

Missouri newspaper offers lessons in multiplatform publishing

Source Virginia's ePress on June 13, 2013 0 Comments

Many newsrooms are still figuring out the best way to deliver an array of content across an ever-increasing number of platforms, all at once. This week the RJI Futures Lab takes a deep dive into one newsroom's journey.

Community newspapers remaining strong

Source on June 12, 2013 0 Comments

Let’s talk about the newspaper industry. I have some numbers for you.

RJI announces fall class of fellows

Source NetNewsCheck on June 6, 2013 0 Comments

The Donald W. Reynolds Journalism Institute at the Missouri School of Journalism today announced its fall class of fellows.

Code switch

Source Mizzou Magazine on May 28, 2013 0 Comments

Matt Thompson is looking for context. It motivated his 2008­–09 fellowship with the Reynolds Journalism Institute, where he launched a niche website that offered a trove of links and background stories about economic development in Columbia. The idea was to help people understand today’s news by pulling together stories of the events that led up to it.