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Social Media

More than buzz: Social media and the news agenda

By Lisa George on April 16, 2015 0 Comments Blogs
Dessert

The popular notion of a news agenda driven by social media is illustrated by these BuzzFeed headlines: “26 Weird Things We All Did As Kids” and “Is Beyoncé Pregnant Or Just Trolling Us All?” Why this view that a social media news agenda would serve up only squishy-soft news? Because counts of clicks, tweets and “likes” tell us that this content fuels conversations.

Futures Lab update #101: Combing through video and images with Vhoto and Ditto

By Reuben Stern, Rachel Wise on April 8, 2015 0 Comments Blogs

What if you didn’t have to watch your video to find the best moments? Or if technology could spot your logo amid the flow of social media photos?

It is the journalists’ job to select the news and set the agenda. Should we relinquish it to the audience?

By Tim Vos on March 23, 2015 0 Comments Blogs
Newspaper audience

Many newsrooms in an earlier era had several, seemingly good, reasons to pay little heed to real readers and viewers. So, what’s changed? Well, seemingly everything. The audience has almost always been a commodity; that’s just a lot harder for journalists to be indifferent about these days.

Futures Lab update #96: Tips for mobile news delivery, and remixing with Trio

By Reuben Stern, Rachel Wise on March 4, 2015 0 Comments Blogs

What works when delivering news via smartphones? And could media mashups drive traffic to news sites?

Futures Lab update #95: Digital profiles via 360social and behavioral analytics via Trialfire

By Reuben Stern, Rachel Wise on February 25, 2015 0 Comments Blogs

What if you could reassemble a source’s social media footprint all in one place? Or easily track what people do on a specific Web page?

Futures Lab update #94: Measuring impact and finding new audiences at The Center for Investigative Reporting

By Reuben Stern, Rachel Wise on February 18, 2015 0 Comments Blogs

How can a newsroom track the effect it has on the community? And could poets and playwrights help reshape journalism?

Futures Lab update #93: Tools from Twitter, and limited sharing via This.

By Reuben Stern, Rachel Wise on February 11, 2015 0 Comments Blogs

How might your newsroom get more out of Twitter? And what if everyone could only share one link per day?

Futures Lab update #91: How Mashable attracts 'the Connected Generation'

By Reuben Stern, Rachel Wise on January 28, 2015 0 Comments Blogs

How does the newsroom stay ahead of the social conversation? And how do they predict what might go viral?

Futures Lab update #90: Editing viral content, and monitoring state legislators

By Reuben Stern, Rachel Wise on January 21, 2015 0 Comments Blogs

What goes into making stuff that gets shared? And how might a website keep tabs on elected representatives?

13 tips for improving your news organization’s social media strategy

By Jennifer Nelson on January 21, 2015 1 Comment Blogs
13 tips for improving your news organization’s social media strategy

Social media is an opportunity to bring headlines to subscribers and followers and engage with them throughout the day. Below are 13 tips to consider when assessing your Facebook and Twitter posting strategy.

Futures Lab update #88: Attracting investment capital and reaching young local readers

By Reuben Stern, Rachel Wise on January 7, 2015 0 Comments Blogs

Why are digital media startups like Vice, BuzzFeed and Vox Media so attractive to outside investors?

RJI Futures Lab update #86: Ideas for election night and other breaking news

By Reuben Stern, Rachel Wise on December 10, 2014 0 Comments Blogs

How did USA Today use Yo to deliver voting results? And how are other social platforms contributing to news coverage?

Futures Lab update #84: Engagement using text messages, and corrections via social media

By Reuben Stern, Rachel Wise on November 19, 2014 0 Comments Blogs

Could text messaging be a good way to engage communities? And how do you handle mistakes sent out on Twitter?

The four main types of news startups

By Nikki Usher on November 17, 2014 0 Comments Blogs
The four main types of news startups

There are so many new startups that it becomes difficult to get a handle on the actual new companies being launched and what they hope to do. All are attracting investment — albeit for what I think are different reasons.

Futures Lab update #83: Pushing forward with long-form, interactive multimedia

By Reuben Stern, Rachel Wise on November 12, 2014 1 Comment Blogs

How are documentary video and online technology being combined to give audiences a new kind of journalistic experience?

RJI Futures Lab update #82: Mining online data with Vocativ, Banjo and Zapaday

By Reuben Stern, Rachel Wise on November 5, 2014 0 Comments Blogs

How are software tools helping news organizations spot stories happening in real-time, as well as in the future?

Is a new type of young adult media user emerging?

By Mary Grigsby on October 24, 2014 4 Comments Blogs
Is a new type of young adult media user emerging?

I’m conducting research interviews to better understand media use motivations and preferences of 18- to 29-year-old careerists. Nine interviews in and I’m observing an interesting and unanticipated pattern from the data.

The bottom line: Can Twitter make any money for newspapers?

By Alecia Swasy on October 20, 2014 0 Comments News
A little birdie told me 5

Twitter has proved to be a valuable tool for journalists searching for information, but turning social media efforts into real revenues is still elusive for most newspapers. Nonetheless, publishers and owners are willing to invest the time and experiment because they see progress and longer-term payoffs.

Twitter survey finds journalists may have more leeway to insert some humor, opinion into local news tweets

By Jennifer Nelson on October 15, 2014 0 Comments News
Twitter bird

When it comes to local news, journalists may have more freedom to interject some opinion into tweets, according to a recent survey of residents in two major U.S. metropolitan areas. However, survey participants indicated that they preferred objective or impartial tweets about national news.

Futures Lab update #79: Ideas for using Vine and Snapchat

By Rachel Wise, Reuben Stern on October 15, 2014 0 Comments Blogs

How is Mashable generating revenue with 6-second videos? And how is The Washington Post using disappearing images to make people sound smarter?