I’m conducting research interviews to better understand media use motivations and preferences of 18- to 29-year-old careerists. Nine interviews in and I’m observing an interesting and unanticipated pattern from the data.
Twitter has proved to be a valuable tool for journalists searching for information, but turning social media efforts into real revenues is still elusive for most newspapers. Nonetheless, publishers and owners are willing to invest the time and experiment because they see progress and longer-term payoffs.
When it comes to local news, journalists may have more freedom to interject some opinion into tweets, according to a recent survey of residents in two major U.S. metropolitan areas. However, survey participants indicated that they preferred objective or impartial tweets about national news.
The changing world of journalism has forced reporters and editors to get more comfortable with different roles, which can include cooperating more with advertising and marketing departments. Twitter is now one of the fastest-growing news distribution channels.
You and I are bombarded by thousands of ideas and brand impressions every day. I’m specifically interested in social media and its power as an influencer: Can social media convince you to buy a specific brand of soda and read a newspaper series on the November elections?
Some journalists need a nudge to try Twitter, as they dismissed it as a place where people posted pictures of their dinner. But most journalists get hooked once they see how Twitter can help expand their source list, increase their visibility and even help them land freelance gigs or better jobs.