Syndicate content

Social Media

Futures Lab update #91: How Mashable attracts 'the Connected Generation'

By Reuben Stern, Rachel Wise on January 28, 2015 0 Comments Blogs

How does the newsroom stay ahead of the social conversation? And how do they predict what might go viral?

Futures Lab update #90: Editing viral content, and monitoring state legislators

By Reuben Stern, Rachel Wise on January 21, 2015 0 Comments Blogs

What goes into making stuff that gets shared? And how might a website keep tabs on elected representatives?

13 tips for improving your news organization’s social media strategy

By Jennifer Nelson on January 21, 2015 0 Comments Blogs
13 tips for improving your news organization’s social media strategy

Social media is an opportunity to bring headlines to subscribers and followers and engage with them throughout the day. Below are 13 tips to consider when assessing your Facebook and Twitter posting strategy.

Futures Lab update #88: Attracting investment capital and reaching young local readers

By Reuben Stern, Rachel Wise on January 7, 2015 0 Comments Blogs

Why are digital media startups like Vice, BuzzFeed and Vox Media so attractive to outside investors?

RJI Futures Lab update #86: Ideas for election night and other breaking news

By Reuben Stern, Rachel Wise on December 10, 2014 0 Comments Blogs

How did USA Today use Yo to deliver voting results? And how are other social platforms contributing to news coverage?

Futures Lab update #84: Engagement using text messages, and corrections via social media

By Reuben Stern, Rachel Wise on November 19, 2014 0 Comments Blogs

Could text messaging be a good way to engage communities? And how do you handle mistakes sent out on Twitter?

The four main types of news startups

By Nikki Usher on November 17, 2014 0 Comments Blogs
The four main types of news startups

There are so many new startups that it becomes difficult to get a handle on the actual new companies being launched and what they hope to do. All are attracting investment — albeit for what I think are different reasons.

Futures Lab update #83: Pushing forward with long-form, interactive multimedia

By Reuben Stern, Rachel Wise on November 12, 2014 1 Comment Blogs

How are documentary video and online technology being combined to give audiences a new kind of journalistic experience?

RJI Futures Lab update #82: Mining online data with Vocativ, Banjo and Zapaday

By Reuben Stern, Rachel Wise on November 5, 2014 0 Comments Blogs

How are software tools helping news organizations spot stories happening in real-time, as well as in the future?

Is a new type of young adult media user emerging?

By Mary Grigsby on October 24, 2014 4 Comments Blogs
Is a new type of young adult media user emerging?

I’m conducting research interviews to better understand media use motivations and preferences of 18- to 29-year-old careerists. Nine interviews in and I’m observing an interesting and unanticipated pattern from the data.

The bottom line: Can Twitter make any money for newspapers?

By Alecia Swasy on October 20, 2014 0 Comments News
A little birdie told me 5

Twitter has proved to be a valuable tool for journalists searching for information, but turning social media efforts into real revenues is still elusive for most newspapers. Nonetheless, publishers and owners are willing to invest the time and experiment because they see progress and longer-term payoffs.

Twitter survey finds journalists may have more leeway to insert some humor, opinion into local news tweets

By Jennifer Nelson on October 15, 2014 0 Comments News
Twitter bird

When it comes to local news, journalists may have more freedom to interject some opinion into tweets, according to a recent survey of residents in two major U.S. metropolitan areas. However, survey participants indicated that they preferred objective or impartial tweets about national news.

Futures Lab update #79: Ideas for using Vine and Snapchat

By Rachel Wise, Reuben Stern on October 15, 2014 0 Comments Blogs

How is Mashable generating revenue with 6-second videos? And how is The Washington Post using disappearing images to make people sound smarter?

Who let the marketing folks into the newsroom?

By Alecia Swasy on October 13, 2014 0 Comments News
Who let the marketing folks into the newsroom?

The changing world of journalism has forced reporters and editors to get more comfortable with different roles, which can include cooperating more with advertising and marketing departments. Twitter is now one of the fastest-growing news distribution channels.

Twitter gives journalists freedom to experiment with new story formats (and rap a song or two)

By Alecia Swasy on October 9, 2014 0 Comments News
Twitter gives journalists freedom to experiment with new story formats (and rap

Journalists are using Twitter for more than promoting their work or finding sources. They are bending the professional norms about how to cover the news and tell stories.

Can social media boost news consumption?

By Chad Martin on October 6, 2014 0 Comments Blogs
Social media

You and I are bombarded by thousands of ideas and brand impressions every day. I’m specifically interested in social media and its power as an influencer: Can social media convince you to buy a specific brand of soda and read a newspaper series on the November elections?

Reporters build brand, visibility and job opportunities with Twitter

By Alecia Swasy on October 3, 2014 1 Comment News
Birdie 2

Some journalists need a nudge to try Twitter, as they dismissed it as a place where people posted pictures of their dinner. But most journalists get hooked once they see how Twitter can help expand their source list, increase their visibility and even help them land freelance gigs or better jobs.

Futures Lab update #77: Digital insights from the ONA14 conference in Chicago

By Reuben Stern, Rachel Wise on October 1, 2014 0 Comments Blogs

What tech trends are likely to affect journalism in the coming years? And are you focusing enough on audience behaviors?

A little birdie told me

By Alecia Swasy on September 30, 2014 3 Comments News
Screaming bird

Twitter has become a powerful communications tool. And it has changed the publishing food chain: Twitter is now first and foremost when sharing breaking news and sports.

Futures Lab update #75: Social platforms Yo and GoPop

By Reuben Stern, Rachel Wise on September 17, 2014 0 Comments Blogs

Could a single two-letter word be used to convey news? And what if a platform combined features of Snapchat, Vine and Instagram?