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Social Media

Futures Lab update #91: How Mashable attracts 'the Connected Generation'

By Reuben Stern, Rachel Wise on January 28, 2015 0 Comments Blogs

How does the newsroom stay ahead of the social conversation? And how do they predict what might go viral?

Futures Lab update #90: Editing viral content, and monitoring state legislators

By Reuben Stern, Rachel Wise on January 21, 2015 0 Comments Blogs

What goes into making stuff that gets shared? And how might a website keep tabs on elected representatives?

13 tips for improving your news organization’s social media strategy

By Jennifer Nelson on January 21, 2015 1 Comment Blogs
13 tips for improving your news organization’s social media strategy

Social media is an opportunity to bring headlines to subscribers and followers and engage with them throughout the day. Below are 13 tips to consider when assessing your Facebook and Twitter posting strategy.

Futures Lab update #88: Attracting investment capital and reaching young local readers

By Reuben Stern, Rachel Wise on January 7, 2015 0 Comments Blogs

Why are digital media startups like Vice, BuzzFeed and Vox Media so attractive to outside investors?