Bill Densmore

Bill Densmore

2008-2009 Reynolds Fellow

  Residential fellow
  Reynolds Journalism Institute


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Telephone: 617-448-6600

Account Details

Member ID: 589

Group Title: Content providers

Join Date: June 9, 2015


Last Visit: June 17, 2015

Last Activity: June 17, 2015

Total Entries: 53


Timezone: UM6


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About Bill Densmore

Bill Densmore was a member of the 2008-2009 class of Donald W. Reynolds Fellows and now continues as a consultant at RJI.  He is a partner in the launch of CircLabs, Inc., initially funded by RJI, The Associated Press and other investors to develop news personalization tools for newspapers.

Densmore also serves as director/editor of the Media Giraffe Project at the University of Massachusetts-Amherst, and the New England News Forum. He’s a founding member of Journalism That Matters, Inc., and serves on the boards of the New England Newspaper & Press Association and Shires Media Partnership, Inc.

In 1993, after nine years owning and publishing weeklies in Berkshire County, Mass., Bill Densmore formed what became Clickshare Service Corp., a company that provides user registration, authentication, site access control, paywall and subscription services and transaction-handling for Web content.

Densmore’s multi-faceted career has included stints as editor/writer for The Associated Press as well as for trade publications in business, law and insurance. He has freelanced for general circulation dailies including the Boston Globe. For a small, group-owned daily he served as advertising director, and for the not-for-profit Hancock Shaker Village he served as interim director. He has taught and lectured on journalism at Massachusetts College of Liberal Arts in North Adams, Mass., and was a director of the Action Coalition for Media Education.

Densmore holds a bachelor’s degree in environmental policy and communications from the University of Massachusetts-Amherst.

Bill Densmore was a member of the 2008-2009 class of Donald W. Reynolds Fellows and now continues as a consultant at RJI.

Stories about Bill Densmore


Densmore’s “Information Valet Project” at RJI starts from a premise that news organizations must cultivate deeper, one-on-one trust relationships with consumers as stewards of their privacy and curators of their information needs. From this premise, Densmore proposes the creation of a multi-industry, shared-user network for trust, identity and information commerce. Densmore’s paper: “From Paper to Persona,” calls for creation of an independent, public-benefit Information Trust Association initiative to create the network marketplace framework.

"Sustaining journalism is not merely a matter of establishing a payment mechanism or more effective advertising. It also requires maintaining a dialog among the public and news practitioners about the values, principles and purposes of journalism."