About Bill Densmore

Bill Densmore was a member of the 2008-2009 class of Donald W. Reynolds Fellows and now continues as a consultant at RJI.  He is a partner in the launch of CircLabs, Inc., initially funded by RJI, The Associated Press and other investors to develop news personalization tools for newspapers.

Densmore also serves as director/editor of the Media Giraffe Project at the University of Massachusetts-Amherst, and the New England News Forum. He’s a founding member of Journalism That Matters, Inc., and serves on the boards of the New England Newspaper & Press Association and Shires Media Partnership, Inc.

In 1993, after nine years owning and publishing weeklies in Berkshire County, Mass., Bill Densmore formed what became Clickshare Service Corp., a company that provides user registration, authentication, site access control, paywall and subscription services and transaction-handling for Web content.

Densmore’s multi-faceted career has included stints as editor/writer for The Associated Press as well as for trade publications in business, law and insurance. He has freelanced for general circulation dailies including the Boston Globe. For a small, group-owned daily he served as advertising director, and for the not-for-profit Hancock Shaker Village he served as interim director. He has taught and lectured on journalism at Massachusetts College of Liberal Arts in North Adams, Mass., and was a director of the Action Coalition for Media Education.

Densmore holds a bachelor’s degree in environmental policy and communications from the University of Massachusetts-Amherst.

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