
Bill Densmore
2008-2009 Reynolds Fellow
Residential fellow
Reynolds Journalism Institute
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Email: .(JavaScript must be enabled to view this email address)
Website: http://www.informationvalet.org/
Telephone: 617-448-6600
Account Details
Member ID: 589
Group Title: Content providers
Join Date: June 9, 2015
Activity
Last Visit: June 17, 2015
Last Activity: June 17, 2015
Total Entries: 53
Technical
Timezone: UM6
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About Bill Densmore
Bill Densmore was a member of the 2008-2009 class of Donald W. Reynolds Fellows. He is executive director of the Information Trust Exchange Governing Exchange, an initiative spawned from his research and consulting with RJI since his resident fellowship. He is also a co-founder of Taxonometrics Inc., a New York incubator-stage company focused on the challenge of improving news discovery and personalization. Taxonometrics is minority owned by CircLabs, initially funded by RJI, The Associated Press and other investors to develop news personalization tools for newspapers.
Densmore is a founding member of Journalism That Matters, Inc., and served on the boards of the New England Newspaper & Press Association and Shires Media Partnership, Inc. He also served as director/editor of the Media Giraffe Project at the University of Massachusetts-Amherst.
In 1993, after nine years owning and publishing weeklies in Berkshire County, Mass., Bill Densmore formed what became Clickshare Service Corp., a company that provides user registration, authentication, site access control, paywall and subscription services and transaction-handling for Web content.
Densmore’s multi-faceted career has included stints as editor/writer for The Associated Press as well as for trade publications in business, law and insurance. He has freelanced for general circulation dailies including the Boston Globe. For a small, group-owned daily he served as advertising director, and for the not-for-profit Hancock Shaker Village he served as interim director. He has taught and lectured on journalism at Massachusetts College of Liberal Arts in North Adams, Mass., and was a director of the Action Coalition for Media Education.
Densmore holds a bachelor’s degree in environmental policy and communications from the University of Massachusetts-Amherst.
Bill Densmore was a member of the 2008-2009 class of Donald W. Reynolds Fellows work in the Information Valet project, and continues to consult to RJI.
Stories about Bill Densmore
Revenue Models That Work
Emerging payment platforms and strategies
October 25, 2017News and ad industries eye sweeping realignment with users (Part 2)
February 18, 2016RJI in the news
The Worcester Sun wants to bootstrap paywalled hyperlocal digital into a Sunday print product
September 30, 2015Privacy, personalization and payment
Imagining the 21st-century personal news experience — and how to create it
February 3, 2015Can an ‘exchange’ help solve the problem of monetizing digital news?
January 29, 2015Privacy, personalization and payment
The future begins with P: Privacy, personalization and payment
January 28, 2015What do we mean by engagement? An RJI fellow ponders
February 13, 2011AUDIO: Community media and the future of news
August 3, 2010AUDIO: Explaining the Information Trust Association idea
July 24, 2010As dots connect, whole emerges for future of news
June 14, 2010Panel: Law and ethics in a changing media ecosystem
April 21, 2010Discussion finds pros and cons to new ownership forms
February 5, 2010Who’s who?
October 2, 2009L3C: Explaining the new corporate form for journalism
October 2, 2009Want news?
September 29, 2009News after newspapers
June 24, 2009Info Valet leads to Circulate
May 6, 2009Blueprinting the information valet economy
December 6, 2008
InfoValet
Densmore’s “Information Valet Project” at RJI starts from a premise that news organizations must cultivate deeper, one-on-one trust relationships with consumers as stewards of their privacy and curators of their information needs. From this premise, Densmore proposes the creation of a multi-industry, shared-user network for trust, identity and information commerce. Densmore’s paper: “From Paper to Persona,” calls for creation of an independent, public-benefit Information Trust Association initiative to create the network marketplace framework.
"Sustaining journalism is not merely a matter of establishing a payment mechanism or more effective advertising. It also requires maintaining a dialog among the public and news practitioners about the values, principles and purposes of journalism."
Information Trust Exchange
February 18, 2016
Privacy, personalization and payment
In the new news ecosystem, getting paid requires asking, listening, personalizing, bundling
March 10, 2015Privacy, personalization and payment
Privacy: The evolving meaning of a single word for our networked news and information economy
February 27, 2015Privacy, personalization and payment
The opportunity for networks: Trust, antitrust and sharing users
February 19, 2015Privacy, personalization and payment
Is it time for the news industry to get smarter about advisortising?
February 12, 2015Privacy, personalization and payment
Imagining the 21st-century personal news experience — and how to create it
February 3, 2015Privacy, personalization and payment
The future begins with P: Privacy, personalization and payment
January 28, 2015Another voice explains why newspapers must move beyond the news
September 12, 2012Pivot Point: A first step for sharing next steps — listserv
August 10, 2012