Bill Densmore

Bill Densmore

2008-2009 Reynolds Fellow

  Residential fellow
  Reynolds Journalism Institute


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Telephone: 617-448-6600

Account Details

Member ID: 589

Group Title: Content providers

Join Date: June 9, 2015


Last Visit: June 17, 2015

Last Activity: June 17, 2015

Total Entries: 53


Timezone: UM6


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About Bill Densmore

Bill Densmore was a member of the 2008-2009 class of Donald W. Reynolds Fellows. He is executive director of the Information Trust Exchange Governing Exchange, an initiative spawned from his research and consulting with RJI since his resident fellowship.  He is also a co-founder of Taxonometrics Inc., a New York incubator-stage company focused on the challenge of improving news discovery and personalization.  Taxonometrics is minority owned by CircLabs, initially funded by RJI, The Associated Press and other investors to develop news personalization tools for newspapers.

Densmore is a founding member of Journalism That Matters, Inc., and served on the boards of the New England Newspaper & Press Association and Shires Media Partnership, Inc. He also served as director/editor of the Media Giraffe Project at the University of Massachusetts-Amherst.

In 1993, after nine years owning and publishing weeklies in Berkshire County, Mass., Bill Densmore formed what became Clickshare Service Corp., a company that provides user registration, authentication, site access control, paywall and subscription services and transaction-handling for Web content.

Densmore’s multi-faceted career has included stints as editor/writer for The Associated Press as well as for trade publications in business, law and insurance. He has freelanced for general circulation dailies including the Boston Globe. For a small, group-owned daily he served as advertising director, and for the not-for-profit Hancock Shaker Village he served as interim director. He has taught and lectured on journalism at Massachusetts College of Liberal Arts in North Adams, Mass., and was a director of the Action Coalition for Media Education.

Densmore holds a bachelor’s degree in environmental policy and communications from the University of Massachusetts-Amherst.

Bill Densmore was a member of the 2008-2009 class of Donald W. Reynolds Fellows work in the Information Valet project, and continues to consult to RJI.

Stories about Bill Densmore


Densmore’s “Information Valet Project” at RJI starts from a premise that news organizations must cultivate deeper, one-on-one trust relationships with consumers as stewards of their privacy and curators of their information needs. From this premise, Densmore proposes the creation of a multi-industry, shared-user network for trust, identity and information commerce. Densmore’s paper: “From Paper to Persona,” calls for creation of an independent, public-benefit Information Trust Association initiative to create the network marketplace framework.

"Sustaining journalism is not merely a matter of establishing a payment mechanism or more effective advertising. It also requires maintaining a dialog among the public and news practitioners about the values, principles and purposes of journalism."

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