
Tracy Clark
2015-2016 Reynolds Fellow
Nonresidential fellow
Reynolds Journalism Institute
Contact
Email: .(JavaScript must be enabled to view this email address)
Account Details
Member ID: 616
Group Title: Content providers
Join Date: June 13, 2015
Activity
Last Visit: December 31, 1969
Last Activity: December 31, 1969
Total Entries: 12
Technical
Timezone: UM6
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About Tracy Clark
Tracy Clark is a digital strategist specializing in the intersection of digital media and interactive technology, and she is also the founder of Reportory.
Her background is a blend of entrepreneurship, technology and online media, which helps her quickly adapt to business changes and technology advancements by crafting and aligning content, strategy and marketing efforts to these shifts.
Prior to launching Reportory, she launched and sold two websites (Innovative Interactivity in 2012 and Young But Not Broke in 2010). Clark has technology expertise working at IBM and Lenovo and three years of experience in the online media sector, including at CNN.com.
She graduated from UNC Chapel Hill in 2012 with the School’s first Master of Business Administration/Master of Science in Information Systems, where she studied General Management at Kenan-Flagler Business School and Human-Computer Interaction in the School’s Information Science program. In 2007 she graduated with a multimedia degree from UNC’s School of Media and Journalism.
When she is not in front of the computer blogging, coding or perusing countless social networking sites, you’ll likely find her spending time with her daughter, running on the trails with her dog Winston, or enjoying a nice glass of wine with her husband.
Tracy Clark is the founder of the technology platform Reportory and a 2015-2016 RJI Fellow.
Stories about Tracy Clark
RJI in the news
Mediashift: How personalization can rebuild trust in media
March 28, 2017RJI in the news
Editor & Publisher: Game on: Six digital strategies newspapers should apply this year
February 6, 2017RJI announces its 2015-2016 class of fellows
May 5, 2015
Tracy Clark's fellowship project
Tracy Clark, founder of Reportory, conducted a six-month usability test on her technology platform, utilized by publishers, to create daily news digests for their subscribers based on individual preferences. During the fellowship she worked with a mid-size publisher to pilot her technology to test engagement and satisfaction differences between editor-selected and personalized email newsletters.
Tracy Clark fellowship project 2015–2016
October 12, 2015
Wide world of content
March 9, 2016The Apple News app is not living up to its hype
December 10, 2015Undergoing the great entrepreneurial pivot
November 24, 2015Tracy Clark’s take on 15 news aggregation apps: Part 3
July 16, 2015Tracy Clark’s take on 15 news aggregation apps: Part 2
July 15, 2015