Tracy Clark

Tracy Clark

2015-2016 Reynolds Fellow

  Nonresidential fellow
  Reynolds Journalism Institute


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Account Details

Member ID: 616

Group Title: Content providers

Join Date: June 13, 2015


Last Visit: December 31, 1969

Last Activity: December 31, 1969

Total Entries: 12


Timezone: UM6


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About Tracy Clark

Tracy Clark is a digital strategist specializing in the intersection of digital media and interactive technology, and she is also the founder of Reportory.

Her background is a blend of entrepreneurship, technology and online media, which helps her quickly adapt to business changes and technology advancements by crafting and aligning content, strategy and marketing efforts to these shifts.

Prior to launching Reportory, she launched and sold two websites (Innovative Interactivity in 2012 and Young But Not Broke in 2010). Clark has technology expertise working at IBM and Lenovo and three years of experience in the online media sector, including at

She graduated from UNC Chapel Hill in 2012 with the School’s first Master of Business Administration/Master of Science in Information Systems, where she studied General Management at Kenan-Flagler Business School and Human-Computer Interaction in the School’s Information Science program. In 2007 she graduated with a multimedia degree from UNC’s School of Media and Journalism.

When she is not in front of the computer blogging, coding or perusing countless social networking sites, you’ll likely find her spending time with her daughter, running on the trails with her dog Winston, or enjoying a nice glass of wine with her husband.

Tracy Clark is the founder of the technology platform Reportory and a 2015-2016 RJI Fellow.

Stories about Tracy Clark

Tracy Clark's fellowship project

Tracy Clark, founder of Reportory, conducted a six-month usability test on her technology platform, utilized by publishers, to create daily news digests for their subscribers based on individual preferences. During the fellowship she worked with a mid-size publisher to pilot her technology to test engagement and satisfaction differences between editor-selected and personalized email newsletters.

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