Mark Nienhueser
2015-2016 Reynolds Fellow
Institutional fellowship project lead
Reynolds Journalism Institute
Contact
Email: .(JavaScript must be enabled to view this email address)
Telephone: 573-449-4167
Account Details
Member ID: 621
Group Title: Content providers
Join Date: June 13, 2015
Activity
Last Visit: December 31, 1969
Last Activity: December 31, 1969
Total Entries: 1
Technical
Timezone: UM6
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About Mark Nienhueser
Mark Nienhueser is the former advertising director for the Missouri Press Service and was the project lead for the organization’s 2015-16 RJI institutional fellowship. He is now an agent for Farmers Insurance.
Before coming to MPS in 2013, Nienhueser managed a team as vice president of sales for Service Noodle, a digital startup in Columbia. Previously, he worked as a senior account executive for Yellowbook.
Ted Lawrence took over for Nienhueser as the advertising director at MPS in 2017 and manages the digital suite, which was created during the RJI Fellowship. Previously, he served as the business development representative.
About the Missouri Press Service
Missouri Press Service (MPS) is an advertising representative for Missouri newspapers and is an affiliate organization of the Missouri Press Association, a statewide newspaper trade association.
Mark Nienhueser of the Missouri Press Service is the project lead for its 2015-2016 RJI institutional fellowship, which will create revenue-generating digital services for smaller newspapers.
Stories about Mark Nienhueser
Our cornerstone: A salute to RJI fellows
Small-town print goes big-time digital
October 31, 2018Our cornerstone: A salute to RJI fellows
Why it works
October 31, 2018RJI in the news
Editor & Publisher: How newspapers are achieving success with technological advancements
July 10, 2017Walter B. Potter Sr. Conference 2017
Mark Nienheuser, Missouri Press Service
April 14, 2017RJI announces its 2015-2016 class of fellows
May 5, 2015
Mark Nienhueser's fellowship project
During a fellowship, Missouri Press Service launched a suite of digital services designed to help community newspaper publishers boost their relationships with ad clients while generating additional revenue. Services range from creating websites and social media pages for newspapers’ ad clients to training newspaper staffs to sell targeted YouTube and display ads.
Since MPS, a Missouri Press Association affiliate, will serve as a “back office” for newspapers for this project, it will share in the net revenue from digital products sold, according to Mark Nienhueser, former advertising director of MPS and project leader. According to Nienhueser, not all state press associations have the manpower or resources to set up similar services and work with vendors. As a result, MPS is offering a white label version to other press associations.
Mark Nienhueser fellowship project 2015–2016
October 12, 2015
Donald W. Reynolds