
Kim Garretson
2013-2014 Reynolds Fellow
Nonresidential fellow
Reynolds Journalism Institute
Director
Realizing Innovation
Edina, Minnesota
Contact
Email: .(JavaScript must be enabled to view this email address)
Account Details
Member ID: 639
Group Title: Content providers
Join Date: June 15, 2015
Activity
Last Visit: December 31, 1969
Last Activity: December 31, 1969
Total Entries: 4
Technical
Timezone: UM6
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About Kim Garretson
Garretson is a digital media and advertising technology innovator, having launched numerous digital products and companies starting in the early 1980s.
He is co-founder and adviser to Ovative/Group where he works with major brands and agencies on innovation discovery through the venture capital industry. Garretson also is an adviser and board member for venture-backed digital media and ad-tech startups. He is a board member of Twin Cities Public Television and a committee member for NextAvenue.org, a new public media initiative for boomers.
Earlier, Garretson was a Best Buy corporate strategy and innovation executive where he developed digital media products monetized with advertising. He also was Best Buy’s liaison to the venture capital industry.
Garretson also was a partner and founder of the digital practice at an agency now owned by Interpublic Group, and he co-founded the digital agency NOVO, which was acquired by Publicis in 2001.
Garretson holds a bachelor’s degree in journalism from the University of Missouri.
He lives in Edina, Minnesota with his wife, Carla Bender, who is a retired corporate communications executive. His son Mark works for the software company Concur, and his daughter Jessie works at Random House in New York.
In his free time, Garretson enjoys collecting art, cooking and spending time with his two Havanese dogs, Chloe and Hobbs.
Kim Garretson is a digital media and advertising technology innovator. He was a 2013-2014 RJI Fellow.
Stories about Kim Garretson
The Collaboration Culture Symposium
Kim Garretson and Andy Heddle: 1:1 Personalized News Alerts, Easy & Affordable
March 21, 2016Dissecting Engagement
Kim Garretson, Realizing Innovation; and Asif Khan, LBMA: Engagement in the physical world
April 6, 2015Realizing Innovation: Matchmaker to the startups
November 5, 2014RJI in the news
Kim Garretson Real_Inno RJI Research: Connecting startup ecosystems to enterprises seeking innovatio
October 27, 2014Improv boosts innovation at Collab/Space Chicago
October 2, 2014RJI Tech Showcase 2014
PublishThis student team
April 29, 2014Mobile First
Kim Garretson: New innovations in real time, plus expanded engagement in mobile news and marketing
April 4, 2014Futures Lab Update
Futures Lab update #28: Hyperlocal profitability, national ads, and learning from startups
September 24, 2013
Bridging startups in media and strategic communications to corporate open innovation initiatives
Kim Garretson’s fellowship intends to bridge a gap between disruptive innovation and the industries needing to embrace the change.
Corporations in media and strategic communications increasingly look to sources of innovation outside their own organizations to meet the speed of change. Major sources of innovation include the venture capital industry and startup incubators and accelerators.
Yet, according to Garretson, most corporations, including media companies, brands and agencies, are not staffed and lack resources for discovering, vetting and validating the best outside innovations. Meanwhile, several thousand new companies launch each year in these fields, all scrambling for the attention of prospective industry customers.
Garretson’s fellowship will research new processes, tools and platforms for RJI to become a center for connecting the best innovations in the open marketplace to the corporations that can best accelerate the pace of change with the new ideas.
RJI in the news
Why the news business should stop publishing and start pushing
June 23, 20163 questions to ask when evaluating a reader-centric strategy for 2016
December 29, 2015Realizing Innovation: Matchmaker to the startups
November 5, 2014