Stacey Woelfel

Stacey Woelfel

2013-2014 Reynolds Fellow

  Director of Aerial Journalism
  Reynolds Journalism Institute
  University Fellow
  Reynolds Journalism Institute
  Jonathan Murray Center for Documentary Journalism
  Missouri School of Journalism
  Columbia, Missouri


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Account Details

Member ID: 646

Group Title: Content providers

Join Date: June 16, 2015


Last Visit: January 25, 2021

Last Activity: January 30, 2021

Total Entries: 19


Timezone: UM6


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About Stacey Woelfel

Stacey Woelfel is the director of aerial journalism at the Donald W. Reynolds Journalism Institute. In this role, he oversees the institute’s four-drone fleet, teaches a drone-flying class and works with interested Missouri journalism students who want to get their FAA licenses to become drone pilots. He also writes about drone issues for RJI’s website, as well as other industry new sites and advocates for journalists’ use of drones on the state and national levels.

Woelfel is also director of the the Jonathan Murray Center for Documentary Journalism and a professor at the Missouri School of Journalism.

Prior to that he served as the news director of KOMU-TV, the NBC affiliate at the University of Missouri. During his tenure at KOMU-TV, he was a 2013-14 RJI Fellow, where he explored how newscasts can take advantage of second-screen viewing.

Woelfel has previously held the position of national chairman of the Radio Television Digital News Association (RTDNA).

He received a bachelor’s degree in broadcast journalism from the Missouri School of Journalism in 1981. Before returning to the University of Missouri in 1986, he worked as a photographer and assignment editor at WESH-TV, the NBC-affiliate station in Orlando, Florida.

Woelfel enjoys tinkering with computers and traveling with his wife, Rebecca, in his free time. The couple has two adult children who are both pursuing careers in the movie and television business.

Stacey Woelfel is the director of aerial journalism at the Donald W. Reynolds Journalism Institute.

Stories about Stacey Woelfel

Developing a richer TV news broadcast experience through second screen engagement

Stacey Woelfel’s project adds a richer experience to traditional linear television news consumption by allowing second screen engagement for TV news viewers. Second screen viewing means audience members are using a mobile device to view content while watching news broadcasts on TV. The project also allows local broadcasters to make use of unused content that would otherwise go unseen by traditional viewers, including full interviews, interactive graphics and maps, archival footage and reporting documents.

During his fellowship, Woelfel and his team researched and tested how the second screen phenomenon can be utilized to provide more and better content at KOMU. The team developed News Sync, a two-screen strategy tied to a Web app built by third-party contractors Delta Systems and WatchWith.

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