Matt (Sokoloff) Broffman

Matt (Sokoloff) Broffman

2012-2013 Reynolds Fellow

  Residential fellow
  Reynolds Journalism Institute
  Orlando, Florida


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Account Details

Member ID: 652

Group Title: Content providers

Join Date: June 16, 2015


Last Visit: December 31, 1969

Last Activity: December 31, 1969

Total Entries: 14


Timezone: UM6


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About Matt (Sokoloff) Broffman

Matt (Sokoloff) Broffman is director of innovation for the city of Orlando (Florida). Before accepting the city’s position, he was the chief executive officer and publisher of Bungalower, a local news site covering Orlando’s (Fla.) bungalow neighborhoods. Prior to his fellowship, Broffman was the product manager at Korrelate where he built and marketed products focused on connecting online advertising to offline purchases. Broffman has held multiple roles at Tribune Interactive, including product manager for Tribune’s eight newspaper websites including,, and

He is a 2007 graduate of the the Missouri School of Journalism’s inaugural class in convergence journalism.

Matt (Sokoloff) Broffman is director of innovation for the city of Orlando (Florida). He was a 2012-2013 RJI Fellow.

Stories about Matt (Sokoloff) Broffman

Digital subscription acquisition

While a Reynolds Fellow, Matt (Sokoloff) Broffman developed Lure Membership Services with the desire of helping digital publishers increase their subscriptions using digital acquisition tactics. The business worked with publishers to help them capture more subscribers online by using cost-effective and proven methods.

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