
Matt (Sokoloff) Broffman
2012-2013 Reynolds Fellow
Residential fellow
Reynolds Journalism Institute
Orlando, Florida
Contact
Email: .(JavaScript must be enabled to view this email address)
Website: http://bungalower.com/
Account Details
Member ID: 652
Group Title: Content providers
Join Date: June 16, 2015
Activity
Last Visit: December 31, 1969
Last Activity: December 31, 1969
Total Entries: 14
Technical
Timezone: UM6
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About Matt (Sokoloff) Broffman
Matt (Sokoloff) Broffman is director of innovation for the city of Orlando (Florida). Before accepting the city’s position, he was the chief executive officer and publisher of Bungalower, a local news site covering Orlando’s (Fla.) bungalow neighborhoods. Prior to his fellowship, Broffman was the product manager at Korrelate where he built and marketed products focused on connecting online advertising to offline purchases. Broffman has held multiple roles at Tribune Interactive, including product manager for Tribune’s eight newspaper websites including LATimes.com, ChicagoTribune.com, and OrlandoSentinel.com.
He is a 2007 graduate of the the Missouri School of Journalism’s inaugural class in convergence journalism.
Matt (Sokoloff) Broffman is director of innovation for the city of Orlando (Florida). He was a 2012-2013 RJI Fellow.
Stories about Matt (Sokoloff) Broffman
True innovation in local news organizations still lacking
October 19, 2012
Digital subscription acquisition
While a Reynolds Fellow, Matt (Sokoloff) Broffman developed Lure Membership Services with the desire of helping digital publishers increase their subscriptions using digital acquisition tactics. The business worked with publishers to help them capture more subscribers online by using cost-effective and proven methods.
Can newspapers evolve into ‘local membership’ organizations?
March 25, 2013Survey ‘paywalls’ may not be as good as they sound for local media
February 8, 2013Selling local is hard — Tips to make it work
February 1, 2013How press association ad networks can help newspapers compete online
December 21, 2012Local TV: The sleeping beasts in hyperlocal news
December 11, 2012Local digital preprints are a Black Friday opportunity
November 20, 2012