Paul Bolls

Paul Bolls

2011-2012 Reynolds Fellow

  University fellow
  Reynolds Journalism Institute
  Associate Director
   Associate Professor
  College of Media and Communication, Texas Tech University
  Associate Professor of Strategic Communications
  Missouri School of Journalism


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Account Details

Member ID: 653

Group Title: Content providers

Join Date: June 16, 2015

Activity

Last Visit: December 31, 1969

Last Activity: December 31, 1969

Total Entries: 2

Technical

Timezone: UM6

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About Paul Bolls

Paul Bolls is an associate professor of public relations and the associate director at the Center for Communication Research in the College of Media and Communication at Texas Tech University.

Previously, he was an associate professor in strategic communication and and co-director of the Psychological Research on Information and Media Effects (PRIME) Lab at the Missouri School of Journalism. The PRIME Lab is an experimental research lab dedicated to the study of cognitive and emotional processing of media.

Prior to joining the Missouri School of Journalism, Bolls taught and directed the Laboratory for the Study of Communication, Emotion and Cognition at Washington State University in Pullman. His work has been published in Communication Research, Journal of Broadcasting and Electronic Media, Journal of Marketing Communications and Media Psychology. Bolls has presented his research to professional groups including the National Association of Broadcasters, Seattle Advertising Federation and Danish National Radio. He has served as the vice chair of the Information Systems division of ICA.

As a 2011-2012 RJI Fellow, Paul Bolls’ goal was to explore the brain in an effort to create psychologically powerful online news and advertising.


Stories about Paul Bolls

The brain on news

The goal of Paul Boll's project was to explore the brain in an effort to create psychologically powerful online news and advertising. Bolls studied, using lab equipment that measures physiological responses, how the brain processes news and advertising. He wanted to create news and advertising that users would pay more attention to, understand better, and remember longer.

    This user has no published projects.