
Joy Mayer
2010-2011 Reynolds Fellow
University fellow
Reynolds Journalism Institute
Engagement Strategist
Contact
Email: .(JavaScript must be enabled to view this email address)
Website: http://www.joymayer.com/
Account Details
Member ID: 660
Group Title: Content providers
Join Date: June 16, 2015
Activity
Last Visit: May 3, 2016
Last Activity: June 18, 2016
Total Entries: 23
Technical
Timezone: UM6
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About Joy Mayer
Joy Mayer is an engagement strategist whose work focuses on the continually evolving notion of audience engagement in journalism — how communicators can foster two-way conversations, collaborate with their communities and know who they’re serving and how well they’re doing it.
After being a 2010-2011 RJI Fellow, Mayer continues to serve as a consulting fellow and is currently working on a project to help journalists build trust with news audiences. Mayer launched TrustingNews.org as part of that project.
Before becoming a full-time engagement strategist, Mayer spent 12 years as an associate professor at the Missouri School of Journalism, where she created an engagement curriculum and a community outreach team in the Columbia Missourian newsroom and also taught web and print design.
She held a 2010-2011 fellowship at RJI, during which she did a survey of 500 newspaper editors’ views on engagement, held a seminar on measuring the success of engagement efforts, and published a discussion guide for community engagement.
Joy Mayer is an engagement strategist who helps journalists improve engagement with audiences. She was a 2010-2011 RJI Fellow and she continues to serve as a consulting fellow.
Stories about Joy Mayer
RJI Fellows Class of 2020–2021
Unpublishing project advisory board gets rolling
September 16, 2020Our cornerstone: A salute to RJI fellows
Putting Mayer’s research to work
October 31, 2018Our cornerstone: A salute to RJI fellows
Getting engaged. No diamond ring required
October 31, 2018Trusting News
Trusting News project expands research and training through University of Georgia partnership
October 11, 2018Earn trust by sharing what motivates your journalism
June 29, 2018RJI in the news
Sinclair controversy does little to change voter views on media credibility
April 13, 2018Trusting News
Earning trust by inviting questions … and answering them
January 22, 2018A look back: RJI’s 10 most popular stories published in 2017
December 20, 2017RJI in the news
Why the Trusting News Project is aiming to better understand public trust in journalism
October 10, 2017Trusting News project receives $100,000 grant from Knight Foundation
September 25, 2017RJI in the news
Star Tribune: How much do you trust the news media? Here’s what we found out
May 16, 2017RJI in the news
Nieman Lab: Don’t ask users to tag unemployed friends (and other lessons for newsrooms on Facebook)
February 9, 2017Trusting News
Ideas worth stealing: These strategies will help journalists earn news consumers’ trust
February 8, 2017Earning trust on social
Newsrooms test social media strategies to forge relationships with audiences
December 19, 2016RJI in the news
How journalists build and break trust with their audience online
May 27, 2016Earning trust on social
Earning trust on social: Deploy your fans
April 22, 2016Earning trust on social
Earning trust on social: Engage authentically
April 21, 2016Earning trust on social
Earning trust on social: Tell your story
April 20, 2016Moving forward to engagement
Report, publish, share, test, measure, adjust and repeat
September 4, 2015Dissecting Engagement
Joy Mayer, Columbia Missourian: The “why” of engagement: Asking the right questions
April 8, 2015Journalytics Summit recorded sessions
September 26, 2013Futures Lab Update
Futures Lab update #14: Mobile apps, citizen reporters and Internet cars
June 18, 2013TEDxCoMo
Newsroom leader: Feedback ‘starts with being open to change’
April 12, 2013Social media, SEC football and the Missourian ICE desk
April 5, 2013Block By Block: Community News Summit 2011 — Video
October 7, 2011What do we mean by engagement? An RJI fellow ponders
February 13, 2011
Audience Engagement
While an RJI Fellow, Joy Mayer interviewed dozens of journalists, along with experts in other disciplines about evolving relationships with audiences. Some highlights are an interview with The Guardian, a post about social cultures in organizations, and one about getting out from behind the curtain and taking the party to the people.
Late in her fellowship, Mayer organized an event that brought together engagement experts to brainstorm ideas for engaging audiences and measuring effectiveness of that work.
Trusting News
Journalists: Defend your work through action, not just with editorials
August 16, 2018Earn trust by sharing what motivates your journalism
June 29, 2018Trusting News
Earning trust by inviting questions … and answering them
January 22, 2018Trusting News
Newsrooms join Trusting News work
January 8, 2018Trusting News
Journalists, let’s invest in trust, not just expect it
November 17, 2017Trusting News
Who trusts — and pays for — the news? Here’s what 8,728 people told us
July 27, 2017Trusting News
Trust us, your news consumers really want to talk to you about trust
March 2, 2017Trusting News
How building trust with news consumers is like dating
February 23, 2017