
Margaret Duffy
2008-2009 Reynolds Fellow
University fellow
Reynolds Journalism Institute
Associate Professor and Chair
Strategic Communications
Missouri School of Journalism
Columbia, Missouri
Contact
Email: .(JavaScript must be enabled to view this email address)
Telephone: 573-884-9746
Account Details
Member ID: 669
Group Title: Content providers
Join Date: June 17, 2015
Activity
Last Visit: December 31, 1969
Last Activity: December 31, 1969
Total Entries: 0
Technical
Timezone: UM6
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About Margaret Duffy
Margaret Duffy earned her Ph.D. in mass communication with an emphasis in organizational behavior from the University of Iowa.
She is currently a faculty member at the Missouri School of Journalism and teaches courses in strategic communication, research methods, and media management. Her research focuses on new and interactive media, especially with regard to advertising and the news.
Duffy conducts ongoing research on media use by the Youth and Young Adult market and spent the 2008-2009 academic year focusing on that market as a Donald W. Reynolds Fellow.
Prior to joining the University of Missouri, Duffy was a marketing executive for GTE (Verizon). She specialized in marketing, advertising, and public relations. Currently she conducts research on behalf of the Pew Charitable Trust, the Knight Foundation, the Newspaper Association of America, and the National Institute on Disability and Rehabilitation Research.
Margaret Duffy is a faculty member at the Missouri School of Journalism and teaches courses in strategic communication, research methods and media management. She was a 2008-2009 RJI Fellow.
Stories about Margaret Duffy
RJI in the news
Native advertising works for Netflix, NYT
July 25, 2014Debunking the replacement myth
July 26, 2010The changing YAYA: A multi-media generation
January 1, 2009On their own time
December 1, 2008In the know
November 1, 2008Sense of entitlement
October 1, 2008Influential
September 2, 2008
Youth and Young Adult Media (YAYA)
Our research is giving us valuable insights into their current behaviors and the ability to shape news and media products that will be appealing to young audiences and thus important to citizen civic knowledge and participation.