Margaret Duffy

Margaret Duffy

2008-2009 Reynolds Fellow

  University fellow
  Reynolds Journalism Institute
  Associate Professor and Chair
   Strategic Communications
  Missouri School of Journalism
  Columbia, Missouri


Contact

Email: .(JavaScript must be enabled to view this email address)
Telephone: 573-884-9746

Account Details

Member ID: 669

Group Title: Content providers

Join Date: June 17, 2015

Activity

Last Visit: December 31, 1969

Last Activity: December 31, 1969

Total Entries: 0

Technical

Timezone: UM6

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About Margaret Duffy

Margaret Duffy earned her Ph.D. in mass communication with an emphasis in organizational behavior from the University of Iowa.

She is currently a faculty member at the Missouri School of Journalism and teaches courses in strategic communication, research methods, and media management.  Her research focuses on new and interactive media, especially with regard to advertising and the news.

Duffy conducts ongoing research on media use by the Youth and Young Adult market and spent the 2008-2009 academic year focusing on that market as a Donald W. Reynolds Fellow.

Prior to joining the University of Missouri, Duffy was a marketing executive for GTE (Verizon).  She specialized in marketing, advertising, and public relations. Currently she conducts research on behalf of the Pew Charitable Trust, the Knight Foundation, the Newspaper Association of America, and the National Institute on Disability and Rehabilitation Research.

Margaret Duffy is a faculty member at the Missouri School of Journalism and teaches courses in strategic communication, research methods and media management. She was a 2008-2009 RJI Fellow.


Stories about Margaret Duffy

Youth and Young Adult Media (YAYA)

Our research is giving us valuable insights into their current behaviors and the ability to shape news and media products that will be appealing to young audiences and thus important to citizen civic knowledge and participation.

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