View videos and presentations from the event here

If content is king, then distribution are all the roads leading to, and from, the kingdom. Those used to be toll roads: A simple transaction defined by use. But today, distributed content, in its many forms, has made that transaction complex. Even confusing. Distribution isn’t just about the pipelines of ingress and regress. It’s about relationship building. In a constantly evolving distribution ecosystem, what are effective distribution strategies on- and off-platform? This spring, the Donald W. Reynolds Journalism Institute tackles distribution from all angles —  from processes, procedures, platforms and the all-important payment structure, and more. 

Join us March 20 and 21, 2017, for Distribution: What do you really own? What do you really want?

Speakers include:

Nicole Young, Senior Producer, CBS Evening News with Scott Pelley and Producer at 60 Minutes

Nicole Young is one of the most awarded producers in broadcast journalism under the age of 40. She is a senior producer at the CBS Evening News and a producer for 60 Minutes, the most watched news program in America.

Few producers have done as much as Young at her age.  Since becoming a producer at 60 Minutes many of the major awards won by the broadcast have been for stories produced by Young. She has been honored with 10 News and Documentary Emmy Awards, three Alfred I. DuPont-Columbia Awards, two Gerald Loeb Awards, two Sigma Delta Chi Awards, two National Association of Black Journalists (NABJ) Salute to Excellence Awards, a George Foster Peabody Award, a George Polk Award, an Edward R. Murrow Award, an Investigative Reporters & Editors Award, a Gracie Award, a Media for Liberty Award, a Writer’s Guild Award and a Wilbur Award.

During her time with 60 Minutes, Young has followed the trail of toxic electronic waste illegally sent to China, documented the plight of lost children in the aftermath of the 2010 earthquake in Haiti, and recorded the after-effects of unemployment in a small Ohio town after the closing of a DHL plant.  She has reported on civilian deaths due to airstrikes in Afghanistan, on how gold mining in the Democratic Republic of Congo is helping to fuel one of Africa’s deadliest wars, and was on the ground 24 hours after a magnitude-9 earthquake shook northeastern Japan, unleashing a savage devastating tsunami.  Some of Young’s most important stories, however, are those focusing on job loss, poverty, homelessness, and especially child hunger in the United States.

Young arrived at CBS News as an intern at the age of 19 and has worked in the Washington, D.C., Bureau, London Bureau and CBS News Productions.  She joined 60 Minutes in 2004 as Scott Pelley’s assistant and became his producer a few years later. Then in 2014, she became a senior producer for the CBS Evening News. She currently lives in the New York area.

Kaizar Campwala, Al Jazeera

KaizarKaizar recently join Al Jazeera in San Francisco, where he is launching a new, audio-focused media brand later this year. He came to Al Jazeera from CALmatters, which he helped develop from an idea to a fully-funded operation as president and co-founder. CALmatters is a Sacramento-based reporting venture focused on explaining the policy and politics of California state government. 

Previously, Kaizar was director of content and partnerships at Stitcher, then the leading independent mobile podcast app, and managing editor of NewsTrust, a news aggregator focused on crowdsourcing authoritative journalism. He began his career developing communications solutions for the City of New York. 

Kaizar stays involved in local news as a board member at the San Francisco Public Press, and helps to cultivate entrepreneurship in news media as a mentor at the accelerator Matter.

He earned an A.B. from Brown University in political science, and an MBA from UCLA.

Tim Roesler, American Public Media

TimRoeslerTim Roesler is Chief Business Development Officer and Senior Vice President for American Public Media (APM).   APM is the largest owner of public radio stations nationwide and one of the largest producers and distributors of public radio programming in the world with a portfolio including A Prairie Home Companion®, Marketplace®, Performance Today® and The Splendid Table® reaching nearly 20 million listeners on more than 900 radio stations nationwide each week.

Tim supervises business development, business planning, sponsorship sales (underwriting), e-commerce, and ticketed events for APM and its subsidiaries Minnesota Public Radio, Southern California Public Radio.  Tim is also president of MPR’s Fitzgerald Theater Company and reports to the CEO-President of APM, Jon McTaggart.Uzodinma

Chukuka Iweala M.D., Ventures Africa Magazine

Uzodinma Iweala is the CEO, editor-in-chief and co-Founder of Ventures Africa Magazine, a publication that covers the evolving business, policy, culture and innovation spaces on the continent of Africa. He is an award-winning writer, a filmmaker, and a medical doctor.

Iweala was a Radcliffe Fellow at Harvard University where he worked on a novel about Washington, D.C., titled "Speak No Evil." His first novel, "Beasts of No Nation," was released in 2005 to critical acclaim, and won numerous awards. "Beasts of No Nation" was translated into 14 languages and selected as a New York Times Notable Book. It has been adapted as a major motion picture staring Idris Elba. His second book, Our Kind of People, a non-fiction account of HIV/AIDS in Nigeria, was released in 2012 in the United States and the United Kingdom. Iweala is the producer of the short documentary Waiting for Hassana, which premiered at the Sundance Film Festival in January 2017.  He has published numerous short stories, articles, and essays in addition to appearing as a guest on various international cable TV news shows.

He was the founding CEO of the Private Sector Health Alliance of Nigeria an organization that promotes private sector investment in health services and health innovation in Nigeria. He is also a founding partner of Txtlite Nigeria Ltd, a company that provides off-grid solar solutions across Africa.

Iweala holds an AB, magna cum laude, in English and American Literature and Language from Harvard College and is a graduate of Columbia University’s College of Physicians and Surgeons. 

Aela Callan, Documentarian

Aela Callan is an Australian documentary filmmaker and journalist who's passionate about reaching new audiences. She led digital strategy at Al Jazeera's Asia current affairs program, 101 East, where she produced more than two dozen films and won several major awards. At Stanford University, she was a 2014 Knight Fellow for journalism innovation, where she explored ways media in Myanmar could counteract online hate speech and fake news. 

Archie Thornton, The Thornton Works, Inc.

Archie Thornton, The Thornton Works, Inc. For more than two decades, Archie J. Thornton has been the president and CEO of The Thornton Works, Inc., a boutique investment and advisory firm dedicated to providing companies in the technology, travel, and entertainment industries with access to seed capital, expansion financing, strategic alliances, and transitional management support.

 

Jason Abbruzzese, Mashable

Jason Abbruzzese, MashableJason Abbruzzese is the business section editor at Mashable. He also covers the media and telecom industries with a particular focus on how the internet is changing these markets and impacting consumers. Prior to working at Mashable, he served as markets reporter and web producer at the Financial Times. Abbruzzese holds a bachelor's in journalism from Boston University and a master's in international affairs from Australian National University. 

Katherine Bell, Harvard Business Review

Katherine Bell is the editor of Harvard Business Review’s HBR.org, and she oversees editorial innovation across all of HBR's platforms. Under her leadership, the site's global audience has grown to more than seven million visitors a month — and many more via a weekly podcast, Facebook Live, the HBR bot on Slack, and Alexa flash briefings. HBR.org has won multiple awards during her five years as editor, including a Webby Award for best business website in 2016 and a Digiday Award for best publishing website design in 2014. Previously she was digital managing editor for America’s Test Kitchen and Cook’s Illustrated, digital director for English cooking legend Delia Smith, and director of content for one of the first news, entertainment, and social sites aimed at the LGBT community, PlanetOut. She is a writer whose fiction has appeared in the Best American Short Stories, and a board member for the literary magazine A Public Space. In 2016, she helped start the DADA2 Foundation to support research into her daughter’s rare disease.

Connor Blakley

At 17, Connor Blakley is a youth marketing strategist, speaker, and founder of YouthLogic, a youth marketing consultancy that helps companies better understand, connect with, and engage the most unique cohort of consumers to ever exist, Generation Z.

He has been featured in Business Insider, Mashable,  CBS, Forbes, BBC, as well as others.

Blakley has written articles for Fortune, Yahoo Finance, Forbes, and the Huffington Post.

He has often spoken to companies on how to create a youthful brand, and why it is essential if organizations want connect with all generations. Blakley has been invited to speak at companies like Sprint, Coca-Cola, and ATKearney and at conferences including the American Marketing Association, Brand Activation Association, and Youth Marketing Strategy.

 

Aela Callan, Documentarian 

AelaCallanAela Callan is an Australian documentary filmmaker and journalist who's passionate about reaching new audiences. She led digital strategy at Al Jazeera's Asia current affairs program, 101 East, where she produced more than two dozen films and won several major awards. At Stanford University, she was a 2014 Knight Fellow for journalism innovation, where she explored ways media in Myanmar could counteract online hate speech and fake news. 

Kaizar Campwala, Al Jazeera

KaizarKaizar Campwala recently join Al Jazeera in San Francisco, where he is launching a new, audio-focused media brand later this year. He came to Al Jazeera from CALmatters, which he helped develop from an idea to a fully-funded operation as president and co-founder. CALmatters is a Sacramento-based reporting venture focused on explaining the policy and politics of California state government. 

Previously, Campwala was the director of content and partnerships at Stitcher, then the leading independent mobile podcast app, and managing editor of NewsTrust, a news aggregator focused on crowdsourcing authoritative journalism. He began his career developing communications solutions for the city of New York. 

He stays involved in local news as a board member at the San Francisco Public Press, and helps to cultivate entrepreneurship in news media as a mentor at the accelerator Matter.

He earned an A.B. from Brown University in political science, and a master's from UCLA.

Trevor Curwin, ReadWrite

trevorcurwinTrevor Curwin has been a research analyst and editor in New York and San Francisco for more 15 years, where he has worked in advisory, marketing and capital formation for alternative investments and renewable energy infrastructure projects. In addition, he’s an award-winning journalist who’s worked for CNBC, DVICE.com and other NBCUniversal web properties, as well as the Toronto Star, Outside, GigaOm, Aware Magazine and Environmental Finance. He’s also a successful angel investor and startup adviser. He received his bachelor's from University of Kings College and his master's from Saint Mary’s University in Halifax, Canada.

Mohini Dutta, Antidote Games

mohiniduttaMohini Dutta runs Antidote Games, a play consultancy facilitating the work of journalists, scientists, and organizations around the world. 

Adam Falk, The Wall Street Journal

AdamFalkAdam Falk is a news editor for The Wall Street Journal, though he thinks that title is a little too general. Specifically, he produces graphic explainer videos that are aimed at Facebook but play across a variety of WSJ's platforms. He recently started this project, after launching and running WSJ's news-digest app, What's News. Before that, Adam produced videos and graphics for Newsy. He's a proud University of Missouri grad and would be happy to give you some Columbia suggestions.

Kim Garretson, Realizing Innovation

Kim Garretson, 2013-2014 RJI Fellow, runs Realizing Innovation, an innovation discovery service for media, retailers and brands. He currently is advising technology companies, advertisers and media properties on intelligent triggered alerting, or permission marketing and media content as a way to counter ad blocking and declining email effectiveness.

Garretson has been a founder of three digital agencies, including what is now Arc Worldwide at Leo Burnett. He was also Best Buy's liaison to the venture capital industry, and began his career as an editor at Meredith Corporation. Garretson received his bachelor's degree in journalism in 1973.

David Gehring, Relay Media

DavidGehrringDavid Gehring is a digital media executive and entrepreneur focused on the news media industry with a goal to establish a scalable economic framework for quality original journalism.  

He is the CEO and co-founder of Relay Media, which is leveraging a new web publishing standard (Accelerated Mobile Pages) to build a highly efficient, infinitely scalable platform for distributing quality news and content across the open web.  The platform addresses publishers’ need for extended reach and revenue beyond their owned properties, and advertiser demand for high-performance, brand-safe inventory.

Prior to Relay Media, Gehring worked with Guardian Media Group and as a strategic adviser to a coalition of European News Media companies to form the Digital News Initiative alongside Google focused on strategic initiatives including the launch of the AMP Project in 2015.

Before his involvement with the Guardian/DNI, he held various roles at Google and YouTube, always focused on the media sector in general and the news media industry in particular.

Nathan Giannini, Yahoo

Nathan Giannini is a social media editor at Yahoo focused on creating native, mobile-first content and implementing best practices across the company.

Prior to working at Yahoo, he served as a news editor at AOL where he led breaking news and 2016 election coverage.

A graduate of the Missouri School of Journalism, Giannini couldn’t quite bring himself to leave Columbia, so he started his career at Newsy. In that role, he led the online video company’s fledgling distribution business.

Alejandro González, 14ymedio

Alejandro González, 14ymedioAlejandro González leads development and innovation efforts at 14ymedio, Cuba’s first independent digital news platform founded by acclaimed independent journalist, Yoani Sánchez. In this capacity, he is responsible for expanding partnerships, growing audiences and creating innovative revenue streams for the news platform.  

González works with a dynamic team willing to take on the challenge of opening a greater space for independent media to thrive in Cuba. With correspondents and reporters around the island, 14ymedio is positioning itself as the news platform that accompanies Cuban citizens during these times of great change on the island.

Prior to his current role, González was a senior analyst at a startup advisory firm, directly responsible for crafting market expansion strategies for leading U.S. companies and institutions seeking to expand their business into Latin America.

A graduate of Georgetown University’s Edmund A. Walsh School of Foreign Service, González has a strong passion for initiating positive disruptive change in society. He serves as a mentor to first-generation Georgetown students and is the curator of the Global Shapers Miami Hub, a community of the World Economic Forum. He is an avid globetrotter and loves salsa dancing.

González resides in Miami, Florida, surrounded by a fun and eclectic Cuban family, and is constantly on WhatsApp chatting with The G19, his group of friends who live all over the world.

John Hall, Influence & Co. 

johnhall John Hall is the co-founder and CEO of Influence & Co., which helps companies create and distribute engaging content to educate a specific audience.

He was one of the winners of the EY Entrepreneur Of The Year award in 2016 for “Best Emerging Company,” and was listed as one of BizJournals Top 100 Visionaries. Hall has grown Influence & Co. into the largest provider of expert content to online publications. His company, No. 239 on the Inc. 500 in 2016, has also ranked No. 72 on Forbes’ “Most Promising Companies in America” list and was recognized at the United Nation’s for being Empact’s “Best Marketing and Advertising Company of 2014.”

He has been called “one of the most powerful people in media who you’ve never met”  in Inc. and a “must-see keynote speaker” in Forbes. Hall is consistently mentioned in major publications as a top influencer, leader, and speaker. He has weekly columns for Forbes and Inc., and he’s contributed to more than 50 online publications, including Harvard Business Review, Entrepreneur, Fast Company, and Mashable.

When Hall isn’t working, he loves spending any extra time with his beautiful wife, Lindsay, and two adorable daughters. 

Victor Hernandez, Banjo

Victor Hernandez, BanjoA recent profile piece on Victor Hernandez began with the following statement, "With what he’s wearing, Victor Hernandez seems to be part human and part robot." And while all human cyborg rumors can neither be confirmed or denied, Hernandez has developed a reputation for infusing traditional journalism leadership with new media applications. Hernandez is the Director of Media Innovation at Banjo, a fast­growth startup specializing in event detection used everyday by thousands of journalists. He recently concluded a year­long academic fellowship with the Reynolds Journalism Institute at University of Missouri focused on the opportunities and challenges of Apple Watch for newsrooms.

Sarah Hill, StoryUP

Sarah Hill, StoryUPAward-winning storyteller Sarah Hill is the CEO and chief storyteller for StoryUP VR, an immersive media company that creates stories to try to shift pro-social emotional states. She holds a provisional patent on immersive story for VR therapy. Hill is a former interactive news anchor for the NBC and CBS affiliates in mid-Missouri. Her team at KOMU-TV pioneered the use of multi-way video chat during a newscast. An alumna of the Missouri School of Journalism and former adjunct faculty, her reporting has taken her team around the globe capturing VR stories about the human spirit in the Amazon, UAE, Congo, Haiti and Zambia. Hill is fascinated with what she calls "Human Media," or the evolution of communication to a three-dimensional world. Virtual and Augmented Realities are two mediums in which Hill likes to create. StoryUP's roots are in virtual travel for Veterans. In 2015, Sarah built a program called "Honor Everywhere," that uses virtual reality to allow aging World War II veterans the opportunity to see their WWII memorial. As chief storyteller at Veterans United Foundation, she told stories about veterans and military families and used Human Media to give a voice to military charities. She's covered the aftermath of the 2004 tsunami in Sri Lanka and Indonesia and produced documentaries in Vietnam and Guatemala on the world's mobility problem. Most recently, her team produced VR documentaries from the Amazon and eastern Congo about energy poverty. StoryUP creates content at the intersection of Journalism and Neuroscience. You can read StoryUP's case studies about immersive media and its impact on brain wave patterns for empathy, motivation and mindfulness here: http://www.story-up.com/ Let's StoryUP!

Uzodinma Chukuka Iweala M.D., Ventures Africa Magazine

UzodinmaIwealaUzodinma Iweala is the CEO, editor-in-chief and co-founder of Ventures Africa Magazine, a publication that covers the evolving business, policy, culture and innovation spaces on the continent of Africa. He is an award-winning writer, a filmmaker, and a medical doctor.

Iweala was a Radcliffe Fellow at Harvard University where he worked on a novel about Washington, D.C., titled "Speak No Evil." His first novel, "Beasts of No Nation," was released in 2005 to critical acclaim, and won numerous awards. Beasts of No Nation was translated into 14 languages and selected as a New York Times Notable Book. It has been adapted as a major motion picture staring Idris Elba. His second book, "Our Kind of People," a nonfiction account of HIV/AIDS in Nigeria, was released in 2012 in the United States and the United Kingdom. Iweala is the producer of the short documentary Waiting for Hassana, which premiered at the Sundance Film Festival in January 2017.  He has published numerous short stories, articles, and essays in addition to appearing as a guest on various international cable TV news shows.

He was the founding CEO of the Private Sector Health Alliance of Nigeria an organization that promotes private sector investment in health services and health innovation in Nigeria. He is also a founding partner of Txtlite Nigeria Ltd, a company that provides off-grid solar solutions across Africa.

Iweala holds an AB, magna cum laude, in English and American Literature and Language from Harvard College and is a graduate of Columbia University’s College of Physicians and Surgeons. 

Jessica Krampe, Success Magazine

JessicaKrampeJessica Krampe is the digital managing editor for Succcess.com, the online home of Success Magazine. Success is a national newsstand publication that serves as a guide for personal and professional development through inspiration, motivation and training. A graduate of the Missouri School of Journalism, Krampe has worked for news, entertainment, business and lifestyle publications. Outside of the daily grind, she enjoys happy hours, live music and traveling.

Francesco Marconi, Associated Press

MarconiFrancesco Marconi works at the Associated Press in New York City, where he focuses on media strategy in virtual Reality, Artificial Intelligence and Data.

Also a Tow Fellow at Columbia University, Marconi explores how journalists and entrepreneurs can adopt tomorrow's technologies to tell powerful stories today. His ideas have been featured in Inc. Magazine, Huffington Post, MediaShift, Quartz and MIT Media.

A passionate innovator and experienced media strategist, Marconi has advised several new media and technology companies. He studied management and journalism at the University of Missouri and did his post graduate work at Harvard University and Columbia Business School.  

Cecilia Meis, Success Magazine

CeciliaMeisCecilia Meis is the integrated content editor for Success Magazine and Success.com. She recently earned a bachelor's degree from the Missouri School of Journalism. A Kansas City native, Meis enjoys sand volleyball, new stationery and a heaping plate of burnt ends.

Ben Norskov, Antidote Games

Ben NorskovBen Norskov runs Antidote Games, a play consultancy facilitating the work of journalists, scientists, and organizations around the world. 

Deep Patel

Deep Patel is a serial entrepreneur, marketer and bestselling author of "A Paperboy’s Fable: The 11 Principles of Success." The book was dubbed the #1 best business book in 2016 by Success Magazine and named the best book for entrepreneurs in 2016 by Entrepreneur Magazine.
Also recognized as a top 25 marketing influencer by Forbes, Patel has worked with VC-backed startups to Fortune 500 companies. He is also a contributor at Forbes, Entrepreneur, The Huffington Post and Success Magazine.

Kari Paul, WSJ's MarketWatch

Kari Paul is a personal finance reporter at WSJ's MarketWatch where she covers technology, travel, and culture. Previously, as she worked as a freelance writer for publications including VICE magazine, Quartz, The Week, NYMag, Elle, and Cosmopolitan. She is based in New York City. 

John Rampton, Founder, Due 

RamptonJohn Rampton is an entrepreneur, investor, online marketing guru and startup enthusiast. He is founder of the online payments company Due. Rampton is best known as an entrepreneur and connector. He was recently named #2 on the Top 50 Online Influencers in the World list by Entrepreneur Magazine, as well as a blogging expert by Time.

Zahra Rasool, Al Jazeera International 

Zahra Rasool, Al JazeeraZahra Rasool is part of the Innovation Team at Al Jazeera and is currently leading the immersive media arm for the network. She is the studio's editorial lead and focuses on the production of compelling 360-degree video, virtual reality and augmented reality content.


Before joining Al Jazeera's innovation team, she was the managing editor of Huffington Post RYOT where she was responsible for RYOT's editorial strategy, managing the content team and combining journalistic storytelling with VR and 360-degree technology.

In 2015, she founded her own startup Gistory that provides complete, concise and contextual news on a world map. She also worked with Fault Lines, an Emmy award-winning investigative documentary show on Al Jazeera. Her background is in documentary filmmaking and she is very passionate about new emerging platforms and immersive storytelling in shaping the future of the media.

Tim Roesler, American Public Media 

Tim Roesler is chief business development officer and senior vice president for American Public Media.   APM is the largest owner of public radio stations nationwide and one of the largest producers and distributors of public radio programming in the world with a portfolio including A Prairie Home Companion®, Marketplace®, Performance Today® and The Splendid Table® reaching nearly 20 million listeners on more than 900 radio stations nationwide each week.

Roesler supervises business development, business planning, sponsorship sales (underwriting), e-commerce, and ticketed events for APM and its subsidiaries Minnesota Public Radio, Southern California Public Radio.  He is also president of MPR’s Fitzgerald Theater Company and reports to the CEO-President of APM, Jon McTaggart.

Roesler has been with APM for 15 years.  Prior to his promotion in 2012 to CBDO, Roesler was SVP - general manager of Minnesota Public Radio (APM's largest business unit) for 4 ½ years.  He doubled as head of APM Music services including shows like Performance Today and regional music networks Classical MPR, The Current (Indie Rock), and Classical South Florida.  Previously, Roesler also held the titles of VP sales; and SVP sales/marketing/distribution during which time APM/MPR achieved record sales and distribution revenues. 

Prior to joining APM, he spent 22 years in commercial broadcasting, serving in various management positions in Omaha (KFAB/KGOR), Nebraska, Monterey (Henry Broadcasting), California, San Francisco (CBS), and Minneapolis, Minnesota (Clear Channel).  Before joining APM in 2001, Roesler was director of sales for Internet Broadcasting (now Lakana), which created and operated digital assets for commercial TV companies like Hearst-Argyle, Post-Newsweek, and NBC-TV.

Roesler has a Bachelor of Arts in Broadcast Journalism from the University of Nebraska, and an Master of Arts in Telecommunication from Michigan State University.  At NU, Tim was involved in several professional organizations, and campus leadership roles.  He and his wife Marci live in Deephaven, Minnesota, and have two daughters.

Steve Rosenbaum, CEO of Waywire Networks

RosenbaumSteven Rosenbaum is an entrepreneur, author, and curator. He's a passionate believer in the power of stories to connect humans and change the world.

Today, Rosenbaum is focused on Fake News and the changing line between trust and truth. He's exploring how new platforms, new voices, and new consumption behaviors are driving evolution in the creation and consumption of storytelling.

Rosenbaum is known as an early innovator of user-generated video, having created MTV's groundbreaking UGC series MTV UNfiltered, an MTV Series that handed cameras to young storytellers. Since that time he has built a career finding, organizing, and curating first-person storytelling.

Rosenbaum's work as an Emmy Award-winning documentary filmmaker includes his film chronicling 9/11 through the eyes of first-person storytellers in the film "7 Days In September the film gathered more than 500 hours of video around 9/11 “creating a curated journey through the eyes of 28 filmmakers and citizen storytellers." The result was the curation of the world's largest collection of 9/11 videos: The CameraPlanet Archive which Rosenbaum and producing partner Pamela Yoder donated to the National 9/11 Museum. His film work includes long form documentary projects for National Geographic, HBO, CNN, MSNBC, Discovery, A&E, and The History Channel.

Rosenbaum was named New York City's first "Entrepreneur at Large" for Economic Development. In 2011 Rosenbaum was named a Science Journalism Laureate by Purdue University.

Rosenbaum writes about technology for Forbes and Huffington Post and has written two books "Curation Nation" (McGrawHill - 2011) and "Curate This" (Kindle / Amazon).

He lives in New York with his wife Pamela Yoder, his sons Max and Murray, and Louie and Aurora - two little dogs in big dog bodies.

Brice Sander, Entertainment Tonight

Brice Sander is a producer and digital host for Entertainment Tonight based in Los Angeles. An entertainment lover from a young age, Sander now covers all things pop culture for the iconic brand – his specialty is reality TV, specifically The Real Housewives. Before ET, he was a producer and host for Newsy, as well as a pop culture writer at Buzzfeed. He graduated from the Missouri School of Journalism in 2012 with a degree in broadcast journalism.

Jonathan Shieber, TechCrunch 

Jonathan Shieber is a senior editor at TechCrunch and is responsible for its contributors' network. He previously worked as a senior reporter for Dow Jones in New York and Shanghai covering technology, venture capital, and private equity globally. 

Sarah Springer, RYOT

Sarah Springer, RYOTSarah Springer is a documentary filmmaker and journalist. Although she may have grown up in the small city of Bakersfield, California, she managed to evolve into a world traveler. So much so that after studying abroad in Spain while at the University of Southern California, it didn’t take long after graduation for her to travel to Ethiopia, Africa, where she filmed her first documentary on the healthcare system there. Her rich heritage coupled with her zest for life and love for people has led her to her work in storytelling. Although Spring has been writing and reporting since high school, it was in Africa where she found her passion for documentary film. Since then she’s received a master’s degree from New York University, worked at CNN where she reported stories about race and identity in America, has worked at ABC, CBS, VICE Media and currently works as a creative content producer for RYOT. She is passionate about film and media and hopes to promote inclusion in these spaces through Minorities in Digital Media, an organization she co-founded in April 2016. She also serves on the board for a nonprofit organization supporting orphans in Ethiopia.

Sam Stewart, SPJ Training Program in partnership with the Google News Lab

Sam Stewart is a journalist and media technologist based in California.  He currently trains journalists on how to best use Google tools for storytelling with the Society of Professional Journalists Training Program in partnership with the Google News Lab.  Prior to that, he was a Knight Foundation grantee for his work in verification of user generated content and was also a Stanford University Knight Journalism Fellow.  His prior work includes managing and editing roles at AOL News, Agence France-Presse, The Arizona Republic, and the U.S. Department of State.

Archie Thornton, The Thornton Works, Inc.

Archie Thornton, The Thornton Works, Inc.For more than two decades, Archie J. Thornton has been the president amd CEO of The Thornton Works, Inc., a boutique investment and advisory firm that is dedicated to providing companies in the technology, travel, and entertainment industries with access to seed capital, expansion financing, strategic alliances, and transitional management support.

In this role, he is currently a director of California-based Tsunami AR/VR, the leading provider of immersive software applications for Fortune 500 companies with major global practices in the aerospace and defense, automotive, energy, healthcare and heavy machinery industries.

Prior to the founding of The Thornton Works, he spent nearly three decades in the advertising industry, where he served as managing director of Ogilvy and Mather Worldwide.  During his career with this iconic global agency, he served as the managing partner for the Travel Group of accounts (which included American Express, the Hawaii Visitors & Convention Bureau, and Hawaiian & Korean Airlines).

Previously, he headed up the General Foods World Trade and Asia/Pacific accounts for the agency managing the advertising and promotion for more than 17 brands in 14 countries.

Before joining Ogilvy & Mather, he was the worldwide director of advertising for the VF corporation’s Lee & Lee Rider Jeans brands.

Over the course of his career, Thornton has been a frequent speaker at advertising industry functions, technology conferences, and travel marketing organizations.  His first book, "Tales of a Madman, Advertising Secrets to Success in the Digital World," will be in bookstores early this summer. 

Nicole Young, Senior Producer, CBS Evening News with Scott Pelley and Producer at 60 Minutes

Nicole Young is one of the most awarded producers in broadcast journalism under the age of 40. She is a senior producer at the CBS Evening News and a producer for 60 Minutes, the most watched news program in America.

Few producers have done as much as Young at her age.  Since becoming a producer at 60 Minutes many of the major awards won by the broadcast have been for stories produced by Young. She has been honored with 10 News and Documentary Emmy Awards, three Alfred I. DuPont-Columbia Awards, two Gerald Loeb Awards, two Sigma Delta Chi Awards, two National Association of Black Journalists (NABJ) Salute to Excellence Awards, a George Foster Peabody Award, a George Polk Award, an Edward R. Murrow Award, an Investigative Reporters & Editors Award, a Gracie Award, a Media for Liberty Award, a Writer’s Guild Award and a Wilbur Award.

During her time with 60 Minutes, Young has followed the trail of toxic electronic waste illegally sent to China, documented the plight of lost children in the aftermath of the 2010 earthquake in Haiti, and recorded the after-effects of unemployment in a small Ohio town after the closing of a DHL plant.  She has reported on civilian deaths due to airstrikes in Afghanistan, on how gold mining in the Democratic Republic of Congo is helping to fuel one of Africa’s deadliest wars, and was on the ground 24 hours after a magnitude-9 earthquake shook northeastern Japan, unleashing a savage devastating tsunami.  Some of Young’s most important stories, however, are those focusing on job loss, poverty, homelessness, and especially child hunger in the United States.

Young arrived at CBS News as an intern at the age of 19 and has worked in the Washington, D.C., Bureau, London Bureau and CBS News Productions.  She joined 60 Minutes in 2004 as Scott Pelley’s assistant and became his producer a few years later. Then in 2014, she became a senior producer for the CBS Evening News. She currently lives in the New York area.

Lauren Zima, Senior Producer and Host for Entertainment Tonight and ETOnline

Lauren Zima is a senior producer and host for Entertainment Tonight and ETOnline in Los Angeles. She covers a range in the entertainment world, from breaking news on red carpets to all things The Bachelor. Before joining ET in March 2015, she was an on-camera host, managing editor and eventually creative director at Newsy, seeing the company through its acquisition by Scripps Media in 2014 and developing several entertainment franchises for the brand. Zima also worked at Variety, covering industry news and events, and acted in the MTV show ‘Disaster Date.’ During her time at the University of Missouri she earned a bachelor's magazine journalism and a master's in convergence journalism with an emphasis on broadcast.

All times are Central Daylight Time. Please note: This schedule could change, but will be updated here if changes are made. Thank you. 

Monday, March 20

The Donald W. Reynolds Journalism Institute invites all students, faculty and staff to attend this year’s spring symposium on the topic of distribution.

7:30 a.m.

Registration opens

Lambert 200A

Registration available throughout the day. Coffee and light breakfast options available in Lambert Room 200A.

8:15 a.m.

Welcome

Randy Picht, executive director, Reynolds Journalism Institute

Smith Forum 200

8:20 a.m.

Being Right Before Being First

Nicole Young, Senior Producer, CBS Evening News with Scott Pelley and Producer at 60 Minutes

Smith Forum 200

A Crime Against Humanity.

8:50 a.m.

Keeping your integrity — and your head — with native content

Trevor Curwin, Read-Write

Smith Forum 200

9:10 a.m.

Distribution for Documentaries

Aela Callan, Knight Fellow and documentary filmmaker, Myanmar

Smith Forum 200

Amid competition for attention and eyeballs, how do you grow an audience for long form content?

9:30 a.m.

Break

Lambert 200A

9:45 a.m.

From Startup to C-Suite

Zahra Rasool, al Jazeera International, content innovation director

Smith Forum 200

What I've Learned about Content and Consumption

10:05 a.m.

Brand loyalty as a distribution strategy

Kari Paul, Marketwatch

Smith Forum 200

From freelancing to full time positions

10:25 a.m.

Playing News

Ben Norskov and Mohini Duta, Antidote Games

Smith Forum 200

Using lessons from play and games to reframe conversations about participatory culture in news

10:45 a.m.

Break

Lambert 200A

11 a.m.

Content & The 4th Industrial Revolution

Archie Thornton, CEO, Thornton Works

Smith Forum 200

How AR/VR is going to revolutionize the distribution of content.

11:20 a.m.

What to do when your audience is (literally) dying

Nathan Giannini, Yahoo!

Smith Forum 200

Traditional internet portals hit the jackpot two decades ago, picking up a massive audience that had a reason to come back to their sites multiple times a day. Today, trends are changing and those audiences are shrinking rapidly. So how do companies who have traditionally relied on built-in audiences keep pace in the modern content universe?

11:40 a.m.

Subscribe Now or Forever Hold Your Audience?

Adam Falk, The Wall Street Journal

Smith Forum 200

For paywalled media companies, serving your loyal readers and reaching out to new subscribers can create a problem of focus—who's more important? And in newsrooms with increasingly limited resources, there may not be time for both on each story. So let's discuss how really owning a story can perhaps solve this push and pull.

Noon

Lunch (Invitation only)

Palmer 100A

1 p.m.

The APM Value and Loyalty Mashup

Tim Roesler, American Public Media

Smith Forum 200

The business model of audio distribution: Through the lens of loyalty, value, and reach

1:20 p.m.

The Economics of Distribution

David Gehring, CEO, Relay Media

Smith Forum 200

Economic incentives scale behaviour. Current digital economic incentives scale the production and distribution of crap or fake content and fraudulent domains. Quality publishers unfortunately participate in this economic framework because of the current incentives.How can publishers work together to shift distribution economic incentives? What can publishers do to promote quality content, disproportionately benefiting financially and mitigating the market opportunity for crap and fake content?

1:45p.m.

Break

Lambert 200A

2 p.m.

The Factors That Influence Digital Distribution

John Hall, Influence and Co.

Smith Forum 200

This session will cover different factors that affect how content is consumed and distributed online. There is a lot of noise in the digital landscape. People are losing trust in their sources for content and the winners are going to be the platforms that continue to engage their audience without losing trust.

2:15 p.m.

You Don’t Have to Pay to Play

Jessica Krampe and Cici Meis, Success Magazine

Smith Forum 200

How SUCCESS.com created organic growth through digital distribution

2:35 p.m.

Contributors and their discontents

Jon Shieber, TechCrunch

Smith Forum 200

A look at TechCrunch's experiments with user generated content.

2:55 p.m.

Advanced Content Promotion - How the big boys are doing it.

John Rampton, Due

Smith Forum 200

This would go into how I have been able to leverage what bigger sites are doing and apply it to your small business. This would include content, syndication, social media, etc.

3:15 p.m.

Break

Lambert 200A

3:30 p.m.

Distribution in service of brand loyalty

Kaizar Campwala, AJ+

Smith Forum 200

A walk through how I've leverage digital distribution in my career to drive users down the retention funnel.

3:50 p.m.

Distribution in 360

Sarah Springer, RYOT

Smith Forum 200

A complete look at distributing VR, AR and 360 video content

4:10 p.m.

Break

Lambert 200A

4:20 p.m.

How to Grow Your Personal Brand

Deep Patel

Smith Forum 200

Deep will show audience members how to build your personal brand, become a master networker and leverage it to grow your business.

4:40 p.m.

Beyond the Funnel

Katherine Bell, Harvard Business Review

Smith Forum 200

What is Harvard Business Review, a magazine with a $99 annual subscription, doing distributing content via Facebook Live, Instant Articles, Slack, and Amazon’s Alexa? HBR sees these platforms as more than simply the top of an old-fashioned marketing funnel. They are critical to building loyalty among both current and future subscribers.

5 p.m.

The Prostitution of Distribution: How to Pimp Your Content

Lauren Zima and Brice Sander, Entertainment Tonight

Smith Forum 200

The name of our presentation is sexy (don't be offended!) because we want you to come to it (we have a lot to say!) As both content creators and managers, we've learned how to create clicky-yet-quality content and mastered communicating with key distribution partners. We'll provide five clear steps on how to make content sing and be seen.

5:20 p.m.

END – DAY ONE

Smith Forum 200

5:30 - 8 p.m.

Reception at Wine Cellar and Bistro (Invitation only)

Wine Cellar and Bistro

Tuesday, March 21

7:30 a.m.

Registration opens

Lambert 200A

Registration available throughout the day. Coffee and light breakfast options available in Lambert Room 200A.

8 a.m.

Who Speaks for Africa

Uzo Iweala, CEO, Ventures Africa (keynote)

Smith Forum 200

Keynote about the Nigerian media space and the challenges platforms face in reaching an audience in the setting of low resources, a paucity of demographic data and growing internet usage.

8:30 a.m.

The Story is your Mothership

Alejandro Gonzalez, 14ymedio Growth and Partnership Lead

Smith Forum 200

Learn about how a Cuban news outlet is using off-platform distribution technologies to reach new audiences and transform readers into active champions of distribution.

8:50 a.m.

Don't panic, yet

Jason Abbruzzese, Mashable

Smith Forum 200

A look at the current and future economics of media that depends on platforms to reach their audience

9:10 a.m.

Break

Lambert 200A

9:25 a.m.

The Uncanny Valley of VR Distribution

Sarah Hill, StoryUp and Content 360

Smith Forum 200

Immersive media distribution is fragmented but if you have a website, you have a VR distribution platform even if your audience doesn't have headsets. We'll take a deep dive into the potential of WebVR to add depth to the internet.

9:45 a.m.

Finding New Filters and Facts In The Fake News Firehose

Steve Rosenbaum, CEO of Waywire Networks

Smith Forum 200

10:15 a.m.

Break

Lambert 200A

10:30 a.m.

Francesco Marconi, The Associated Press

Smith Forum 200

11 a.m.

Kim Garretson, Realizing Innovation

Smith Forum 200

11:20

Connor Blakley

How To Meet Whoever You Want

Connor will show audience members how to grow their personal brand and network in a short period of time by using his own story as example!

11:40

50 Things We Learned at RJI-Distribution

Victor Hernandez, director of media innovation, Banjo

Smith Forum 200

News innovation strategist Victor Hernandez promises to summarize and help synthesize much of the wisdom shared inside Smith Forum during 2017 RJI Spring Symposium examining issues surrounding Distributed Content. With a touch of inspiration and motivation to integrate some of the new potential approaches with your teams back home.

Noon

Lunch (Invitation only)

Lambert 200A

1-2:30 p.m.

Discovery, Delivery, and Engagement with Google Tools

Sam Stewart, SPJ Training Program in partnership with the Google News Lab

Smith Forum 200

Attend this session to learn how Google tools can assist with helping your audience find, consume, and engage with your content.

Hotel

Rooms are available at a discounted rate starting at $129 at The Tiger Hotel for the nights of March 19-21. To book your stay, call (573) 875-8888 and reserve a room in the "RJI Distribution" conference block. The reservation deadline is March 1 or until the block is full.
 
The Tiger Hotel is located just a few blocks from the Reynolds Journalism Institute. Parking is available for $12 a night.
 

Getting to Columbia

 
Driving
Columbia is located in the heart of Missouri between St. Louis and Kansas City, about two hours from each city. It can be accessed by Highway 63 from the north/south and Interstate 70 from the east/west.
 
Columbia Regional Airport 
Columbia Regional Airport has a few flights a day from Dallas and Chicago. It is located about 20 minutes from downtown Columbia. Ground transportation options include taxis and car rental. It is advised to call and reserve a taxi when you get to your connecting airport (Taxi Terry's is a reliable option).
 
St. Louis International Airport
St. Louis International Airport is about two hours away from Columbia. This airport offers more flight options than the other two. Ground transportation options include Columbia's MoX shuttle service (door-to-door service available), or car rental. 
 
Kansas City International Airport
Kansas City International Airport is about two and a half hours away from Columbia. This airport is a little smaller than the St. Louis airport. Ground transportation options include Columbia's MoX shuttle service (door-to-door service available, although there are less frequent shuttles to Kansas City than St. Louis), or car rental. 
 

Parking

The Tiger Hotel parking
Parking is available at the hotel for $12 a night. The Tiger Hotel is located just a few blocks from RJI.
 
Campus parking 
Parking is available at the Hitt St. Garage on campus for those who are not staying at The Tiger Hotel. You must request a parking permit when you register, or contact Event Coordinator Tricia Morgan at morganps@rjionline.org.

About the area

This map includes pins showing a walking path between the Reynolds Journalism Institute and the Tiger Hotel, and the Reynolds Journalism Institute and the Hitt St. Garage. It also shows The Wine Cellar and Bistro, where the Monday evening reception will take place.
 
The District
The Reynolds Journalism Institute is located at the University of Missouri School of Journalism in downtown Columbia, also known as The District. There is an abundance of restaurants, coffee shops, retails stores and more in downtown Columbia. To explore the area, visit discoverthedistrict.com.

Cost

There is no cost to register for this event, but registration is required. Registration will close March 16.

What does registration include?

Registration includes admission to the event, two lunches and one reception, available to general attendees and presenting attendees while space allows. You can select your meals in the registration form. Meals are not included in the student ticket.

How to register

Select the applicable ticket type below and then the "Register" button at the bottom of the ticket window. You can also visit the Eventbrite page to register. Register by March 16.

How to view your registration information after you register

After you register, you will receive a confirmation email with your registration information. You can also also visit Eventbrite and log in using the same email address you used to register. 


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