Google and Facebook: New tools to enhance storytelling, reach and engage local audiences

Both Google and Facebook have created – and continue to develop – tools to help journalists, including those in the smallest news organizations, do better work, improve workflow issues and track results.
 
Plan now to join your peers April 6 to 8 at the Donald W. Reynolds Journalism Institute on the beautiful campus of the University of Missouri in Columbia. During this latest edition of the Walter B. Potter Sr. Conferences you’ll learn how community news organizations – weeklies, small dailies and their websites – can reach deeper into their audiences, and grow their audience with new opportunities created with tools from Google and Facebook.

From Google you’ll learn how to use:
· Search for journalists.
· Public Data Explorer.
· Scholar for journalists.
· Google Maps for journalists.
· Street View 360 for journalists.
· Live streaming for journalists.
· And more.

From Facebook you’ll learn:
· How News Feed works
· Best practices for Facebook Live
· How to get access to Facebook's partner portal
· Where to find online resources to train others in your newsroom
· The pros and cons of pages and profiles
· More about what the Facebook Journalism Project is doing for local newsrooms
· And more.

Akeem Adeniji, Partner Engineering

 

Summer Collins, Graduate Student

Summer CollinsSummer Collins is a former politico turned M.Ed. candidate in Counseling Psych is varied across disciplines including pathological factors of charitable giving amongst millennials, the efficacy of international financial tools in combatting terrorism, and mindfulness interventions for Post-Traumatic Stress Disorder.

David Danto, Director of emerging technologies and 2016-2017 RJI Fellow

DavidDantoDavid Danto has over three decades of experience delivering successful business outcomes in media and collaboration technology for various firms in the corporate, broadcasting and academic worlds. This includes:

The building and managing of the world’s largest commercial Cisco Immersive TelePresence ecosystem at the time (other than within Cisco) for JP Morgan Chase.

The design, implementation and operation of global video and audio conferencing facilities, television and audio/visual facilities and digital signage solutions for Lehman Brothers.

The design of TV and radio facilities for Bloomberg, including the development of their revolutionary multi-screen TV format and the design and construction of studios for PBS’ The Charlie Rose Show.

The development of the Television and Media Services department for NYU, including the design and implementation of America’s first urban, self-contained, multi-building university cable TV system using microwave links to cross public rights of way.

The design, management and/or support of AV, collaboration, multimedia and/or TV broadcast facilities for many organizations, including AT&T, Financial News Network, Microsoft, Morgan Stanley, MTV, NBC, Rutgers University, and many others.

Dorrine Mendoza, Strategic Partnerships, News

DOrrine MendozaDorrine Mendoza is a member of the News Partnerships team at Facebook in New York City. In her role she works with digital journalists, assists with product management and efforts to support news gathering through the family of Facebook products.

Formerly she was the Senior Social Media Producer at CNN Digital. Duties included creating content for CNN.com and assisting with flagship social accounts. A central function of this position was to increase side-door traffic through social to the digital CNN properties through new platforms, strategy and creative storytelling. Business skills include testing and negotiating with social measurement and discovery platforms, building internal awareness of social opportunities and identifying trends to drive editorial decision-making. In both roles she has the opportunity to meet and collaborate with interesting, passionate and enthusiastic entrepreneurs! 

Before coming to CNN she was an online content producer at the North County Times, where she did social media and online community management.

She has more than 10 years experience in print, broadcast and new media journalism, blending these disciplines to produce engaging and responsive coverage. Awards include an Associated Press Managing Editors award for reporting in 1998, a broadcast Emmy in 2007, and President’s Award for Innovation in in 2010. She led the North County Times initiative to Livestream their first event – the Escondido “bomb house” burning, and was the first North County Times journalist to live blog from a local trial. As a member of the Online News Association she is active in several groups focused on improving digital news delivery including #wjchat and the Facebook group, Social Journalism.

Mark Nienheuser, Missouri Press Service and 2015-2016 RJI Fellow

Mark Nienhueser, who has worked in sales and advertising for 25 years, is the advertising director for the Missouri Press Service, and was the project lead for the organization’s 2015-2016 RJI institutional fellowship.

Before coming to MPS in 2013, Nienhueser managed a team as vice president of sales for Service Noodle, a digital startup in Columbia. Previously, he worked as a senior account executive for Yellowbook. Nienhueser holds a marketing degree from the University of Central Missouri.

He resides in Jefferson City, Missouri, with his wife Paula and their two daughters. Nienhueser enjoys reading, playing golf and watching/listening to business shows like those on CNBC.

Danielle Noriega, Partner Services

 

Walt Potter, retired newspaper publisher

WaltPotterWalt Potter is a third generation community newspaper publisher, growing up working on the Culpeper (Va.) Star-Exponent. A graduate of the University of Missouri School of Journalism, Walt worked for several daily newspapers including the Kansas City Times before returning to run the community paper his grandfather helped to found in Emporia, Va. Since establishing the Walter B. Potter Fund for Innovation in Local Journalism in 2010, Walt has worked with the Reynolds Journalism Institute to explore the future of community newspapers. Those efforts have included establishing the Potter Conferences— named for his publisher father — in 2011 and going on “Listening Tours“ the past two years to discover what the Potter Fund can do to help community papers.

Mike Wheeler, Westerly Partners, LLC and 2016-2017 RJI Fellow

Michael Wheeler is a managing partner of Westerly Partners, LLC, an investor advisory that provides strategic, financial and technology solutions to early stage companies focused on new media technology.

Wheeler has more than 40 years of senior management experience at NBC, CNBC, MTV, Showtime, The Financial News, Meredith Corporation, and CBS.

He is a member of the advisory committee of TV79, the government channel in Darien, Connecticut, and is also a board member for Library Ideas, a company that sells digital products to libraries. In addition, he serves on the board of advisers of Waywire, a video curation company, and ASC Services, a transcription provider. 

He has been an adviser to the Reynolds Journalism Institute since its founding, and he is curator of MobileVideoDIY, a mobile-video resource of RJI.

Wheeler graduated from the University of Missouri School of Journalism with a bachelor’s degree in 1971 and a master’s degree in 2011. 

He resides in Connecticut with his wife. He has three adult children. In his spare time, Wheeler enjoys teaching an ESL class and coaching a Special Olympics golf team. 

His bucket list includes visiting every presidential library.

Nicholas Whitaker, Google 

NicholasWhitakerBefore joining Google in 2010, Nicholas spent the prior decade producing, directing, editing, and shooting videos and still images for news, commercial, entertainment and advocacy media.

Nicholas was also a professor at Eugene Lang College - The New School for Liberal Arts, and Marymount Manhattan College, teaching courses in video production, new media and media theory.

Today Nicholas teaches journalists around the world how to use Google's tools for news. You can learn more about the News Lab at g.co/newslab

All sessions take place at the Reynolds Journalism Institute. See the travel page for location details.

Thursday, April 6

Noon

Registration Opens

RJI Second Floor

Registration is open throughout the afternoon.

1 - 1:05 p.m.

Welcome and Introductions

Randy Picht, RJI executive director

Smith Forum 200

1:05 - 1:25 p.m.

Listening to Community Newspapers about Social Media

Walt Potter, retired newspaper publisher

Smith Forum 200

Walt Potter has been visiting and talking with community publishers on “Listening Tours” since 2015, and he has found Facebook to be a major concern and sometimes a major ally to papers in rural areas. He’ll discuss those findings as well as provide early results from the Weekly Newspaper Website Project, a partnership between the Missouri Press Association and the Walter B. Potter Fund for Innovation in Local Journalism. WNWP is aimed at helping small papers build and improve their websites.

1:25-1:35

Mark Nienheuser, Missouri Press Service

Mark Nienheuser, Missouri Press Service

Smith Forum 200

Mark Nienheuser will provide an update on the digital services suite that was created during Missouri Press Service's 2015-2016 RJI Fellowship to help community newspaper publishers boost their relationships with ad clients while generating additional revenue.

1:35-1:50

OpenTheRoom.org-Driving Citizen Engagement at the local level

Mike Wheeler, Westerly Partners, LLC and 2016-2017 RJI Fellow

David Danto, Director of emerging technologies

Smith Forum 200

Mike and Dave will demonstrate emerging technologies that automate the broadcasting of public meetings and sports events.

Camera operators can be redeployed to drive engagement of the content with their community through social media.

1:50-2:15

Keeping the Media in Social Media: News Sharing in the Digital Age

Summer Collins

M.Ed. Candidate

Counseling Psychology

University of Missouri

Smith Forum 200

2:15 - 2:30 p.m.

Break

Lambert 200A

2:30 - 3 p.m.

Google Session 1

Nicholas Whitaker, Google

Smith Forum 200

Learn what Search, Public Data Explorer and Scholar can do for journalists

3 - 3:30 p.m.

Google Session 2

Nicholas Whitaker, Google

Smith Forum 200

Learn how Google Maps can benefit your newsroom and readers

3:30 - 4 p.m.

Break

Lambert 200A

4 - 4:30 p.m.

Google Session 3

Nicholas Whitaker, Google

Smith Forum 200

Learn about 360 video and Street View 360 for journalists

4:30 - 5:00 p.m.

Google Session 4

Nicholas Whitaker, Google

Smith Forum 200

See how journalists can use YouTube and live streaming

5:30 - 7:30 p.m.

Drinks and Dinner

The Industry at The Tiger Hotel

This event is invite only.

Friday, April 7

8 a.m.

Registration Open

RJI Second Floor

Coffee is available and the registration table is open throughout the morning.

8:30 - 9:30 a.m.

Facebook Session 1

Danielle Noriega, Partner Services

Akeem Adeniji, Partner Engineering

Dorrine Mendoza, Strategic Partnerships, News

Smith Forum 200

Intro, News Feed

9:30- 9:45 a.m.

Break

Lambert 200A

9:45 - 10:45 a.m.

Facebook Session 2

Danielle Noriega, Partner Services

Akeem Adeniji, Partner Engineering

Dorrine Mendoza, Strategic Partnerships, News

Smith Forum 200

Page Insights and publisher resources

10:45 - 11 a.m.

Break

Lambert 200A

11 a.m. - noon

Facebook Session 3

Danielle Noriega, Partner Services

Akeem Adeniji, Partner Engineering

Dorrine Mendoza, Strategic Partnerships, News

Smith Forum 200

Crowdtangle, Signal

noon - 1:30 p.m.

Lunch

Remarks from Walt Potter

Palmer Room 100A

Lunch is available for those registered for lunch.

1:30 - 4:30 p.m.

Google Hands On

Nicholas Whitaker, Google

Smith Forum 200

Learn how to use Search, maps, Public Data Explorer and live streaming

5 p.m.

Dinner on your own

Saturday, April 8

8 a.m.

Breakfast Open

Lambert 200A

Coffee is available and the registration table is open throughout the morning.

8:30 - 10:15 a.m.

Facebook Hands On

Danielle Noriega, Partner Services

Akeem Adeniji, Partner Engineering

Dorrine Mendoza, Strategic Partnerships, News

Smith Forum 200

Learn how to create Instant Articles

10:15 - 10:30 a.m.

Break

Palmer Room 100A

10:30 a.m. - noon

Facebook Hands On

Danielle Noriega, Partner Services

Akeem Adeniji, Partner Engineering

Dorrine Mendoza, Strategic Partnerships, News

Smith Forum 200

Facebook Video

noon - 1 p.m.

Box Lunches

Remarks from Walt Potter

Palmer Room 100A

Lunch is available for those registered for lunch.

1:15-3 p.m.

One-on-One Training: Build a Social Media Account

You have the opportunity to attend one of these sessions during this time frame.

You will receive an email with your individual location

This session requires pre-registration. We will have student trainers available for one-on-one sessions to help you build a Facebook, Twitter, Instagram or Snapchat account. The deadline to register for this hands-on social media training is March 15.

Hotel 

Our room block is now unavailable. Here is a list of hotels in Columbia. 

Getting to Columbia

 
Driving
Columbia is located in the heart of Missouri between St. Louis and Kansas City, about two hours from each city. It can be accessed by Highway 63 from the north/south and Interstate 70 from the east/west.
 
Columbia Regional Airport 
Columbia Regional Airport has a few flights a day from Dallas and Chicago. It is located about 20 minutes from downtown Columbia. Ground transportation options include taxis and car rental. It is advised to call and reserve a taxi when you get to your connecting airport (Taxi Terry's is a reliable option).
 
St. Louis International Airport
St. Louis International Airport is about two hours away from Columbia. This airport offers more flight options than the other two. Ground transportation options include Columbia's MoX shuttle service (door-to-door service available), or car rental. 
 
Kansas City International Airport
Kansas City International Airport is about two and a half hours away from Columbia. This airport is a little smaller than the St. Louis airport. Ground transportation options include Columbia's MoX shuttle service (door-to-door service available, although there are less frequent shuttles to Kansas City than St. Louis), or car rental. 

Parking

Campus parking 
Parking is available at the Hitt St. Garage on campus. Parking permits are available here, or contact Event Coordinator Tricia Morgan at morganps@rjionline.org.
 

About the area

This map includes pins showing a walking path between the Reynolds Journalism Institute and the Tiger Hotel, and the Reynolds Journalism Institute and the Hitt St. Garage.
 
The District
The Reynolds Journalism Institute is located at the University of Missouri School of Journalism in downtown Columbia, also known as The District. There is an abundance of restaurants, coffee shops, retails stores and more in downtown Columbia. To explore the area, visit discoverthedistrict.com.

Cost and deadline

There is no cost to register for this event, but registration is required before 12pm on April 5. 

What does registration include?

Admission to the event. 
Group training sessions Friday afternoon.
Hands-on social media training Saturday afternoon. Leave with a new Facebook, Twitter, Instagram or Snapchat page for your organization. 
Dinner Thursday night.
Lunch Friday.
Box lunches Saturday. 

How to register

We are offering one hands-on social media training for up to 18 papers, so please decide who will sign up for that before you register if your organization is interested. Check out the schedule for training session details.
 
You will be asked at the time of registration if you want to participate in either or both of these training opportunities. This one on one hands on registration has closed. If you would like to be on the waiting list please e-mail Tricia at morganps@missouri.edu 

You can register everyone from your organization at the same time. Select the number of people you want to register and then the "Register" button. You can also visit the Eventbrite page to register. 

How to view your registration information after you register

After you register, you will receive a confirmation email with your registration information. You can also visit Eventbrite and log in using the same email address you used to register. 


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