What do millennials expect from news? How can media companies create and deliver content to captivate younger audiences? Is there money to be made from this group? These are among the questions industry experts and academic leaders will tackle in this discussion led by The Associated Press at General Assembly.

Registration is free. The event will also be live streamed. To register in person or for the live stream, and for more event information, visit the AP at the General Assembly event pageThis event is in partnership with the Donald W. Reynolds Journalism Institute, The Associated PressGeneral Assembly, Mic, Mashable, American Press Institute, CBS Interactive and MediaShift.



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