The Challenge of Creating the Most Engaging Content While Maintaining Profits
October 12–13, 2017
Donald W. Reynolds Journalism Institute and the Missouri School of Journalism

Journalism, as a practice and a profession, stands at a financial crossroads. For much of its history, the money ledger has resided on the “other side” of the journalism business. While journalists pursued truth, advertisers seeking an audience provided the cash flow. Traditional approaches are being supplemented with dynamic, leading-edge practices that demand that content creators and editors understand more about the financial health of their media entities. This fall, the Donald W. Reynolds Journalism Institute and the Missouri School of Journalism will host an intimate, powerful, and resonant conversation on the importance of creating engaging content while maintaining a monetization strategy that works. The opportunities for making money with strong foundational content have never been greater. We’ll look at best practices for how journalists, editors, and other media leaders are engaging audiences while increasing the bottom line. Join us October 12–13, 2017.

Speakers include:

Kate Butler, Associated Press

KateButlerKate Lee Butler is Vice President – Engagement for the Associated Press, the global news cooperative and is based at AP’s NYC headquarters.  As AP’s first VP Engagement, she was tapped to create a customer engagement strategy to deliver on AP’s mission to have the strongest and most dynamic relationship with everyone who values accurate and independent news. Her team is responsible for engagement strategy, account management programs, training and outreach to AP customers.

Butler’s work has spanned news, product research and development, sales, strategic planning, crisis communications and change management. As VP of Membership, she was responsible for AP’s relationship with its 1,400 member news organizations during a time of powerful change in the industry, developing new revenue approaches, opening new US sales channels, and revamping key products. She has worked in the news industry from the reporting level up to senior leadership, from news to the business side, in the U.S. and overseas, including as a senior editor at Bloomberg in London, where she focused on writing and enterprise coverage; and The Orange County Register, where she experimented with story-telling formats across delivery platforms and created products around personal finance, entrepreneuring, workplace and technology. She is a motivational leader, known for collaborative, entrepreneurial and award-winning teams. As a journalist, she has reported on health-care, energy, executive pay and SoCal technology, among other topics.

Ken Doctor, Newsonomics 

KenDoctor Ken Doctor is an analyst with a ringside seat at the greatest story ever told about the global news media industry. As a media analyst and consultant for his own Newsonomics company, he fully employs more than 40 years of experience across a wide range of media. His quest: find and share new sustainable business models that will employ the next generation of journalists.

He’s become a go-to speaker, press source and consultant for legacy and emerging press around the world, talking about emerging Newsonomics.

Ken can be found at @kdoctor on Twitter. He writes regularly on the business of media change for The Street, and Harvard’s Nieman Journalism Lab.

He is at work on his second book, following “Newsonomics: Twelve New Trends That Will Shape the News You

Get,” which has been translated into Mandarin Chinese, Korean, Portuguese and Russian. All of his work is freely available on his the Newsonomics.com website.

Don Marti, Mozilla

DonMartiDon Marti is an open source strategist at Mozilla. He is the former editor of Linux Journal and has written for LWN and other publications. Don has worked in software development, technical marketing, and media, and has served as president and vice president of the Silicon Valley Linux Users Group.

Raju Narisetti, Gizmodo

RAjuRaju Narisetti is the CEO of Gizmodo Media Group of Univision Communications Inc, a group of digital journalism ​ sites that includes some of the the web's most beloved and authentic brands,​ including Gizmodo, Jezebel, Deads​pin, Kotaku, ​Jalopnik , Splinter, Lifehacker​ and The Root. A media executive with a track record in creating, rethinking and managing major media organizations in North America, Europe and Asia , Raju was most recently Senior Vice-President of Strategy at News Corp. Prior to that, he was Managing Editor of The Wall Street Journal Digital Network, where he is responsible for WSJ's digital/​mobile content strategy and execution; the ​Managing Editor of The Washington Post, where he led the integration of its digital and print businesses;  the ​Editor of The Wall Street Journal Europe; and the Founder of Mint, the second-largest business newspaper/​website in India. H is home is in ​Brooklyn, where he is happily outnumbered by Kim and his two daughters, Leila and Zola, and their dog Cleopatra; though he is often found, rather plainspoken, @raju.

Jeff Sonderman, American Press Institute

Jeff Sonderman is the deputy director of the American Press Institute, helping to lead its use of research, tools, events, and strategic insights to advance and sustain journalism. 

He is a leader in helping modern journalism thrive through the right blend of technology, audience engagement, data-driven content strategy, integrated business models, and transformative leadership. He has worked as a writer, editor, manager, coach, trainer, speaker, and consultant with diverse types of news publishers across the country. 

He is the architect and developer of API's Metrics for News analytics software that reinvents how publishers use data to inform content strategy. He also edits API's Need to Know newsletter, a uniquely designed resource for spreading fresh, useful insights across the industry, and designed API's Strategy Studies research format for in-depth strategic guidance. And he consults with publishers on a range of issues related to content strategy, organizational transformation, audience development, newsroom structure and workflows, product management, and much more.

He has taught digital journalism at Georgetown University. Before joining the American Press Institute in 2013, he was the digital media fellow of The Poynter Institute. His earlier journalism background includes digital news — helping to launch TBD.com, a local digital news startup in Washington, D.C. — and various roles in newspapers, as an award-winning reporter, online editor and metro editor of The Times-Tribune in Scranton, Pa. 

He graduated from the Missouri School of Journalism and resides in Falls Church, Va., with his wife and daughter.

Mark Babbitt, President, Switch and Shift

MarkBabbittMark S. Babbitt is President of WorqIQ (formerly Switch+Shift), a community that takes an in-depth look at the factors that contribute greatly to our experience of work including leadership, culture and climate, and purpose-driven performance. Mark is also CEO and Founder of YouTern, a social resource for young professionals that Mashable calls a "Top 5 Online Community for Starting Your Career." Mark is also co-founder of two purpose driven organizations: - ForwardHeroes.org | A community that helps military veterans transition into careers and leadership roles in the civilian workplace - Digital Citizenship Institute | A global group of educators, civic leaders and business leaders all coming together to helping make our digital world a safer place to live, learn, work and play.   Babbitt is co-author of the best-seller A World Gone Social: How Companies Must Adapt to Survive. A prolific blogger; Mark’s work can be seen in Entrepreneur, Forbes, Harvard Business Review and many other outlets. An in-demand speaker, he was named one of Inc. Magazines Top 100 Leadership Speakers. Mark is the father of five, grandfather of 4, and dog-dad to two black Labradors. He and the woman who tolerates him (barely) call the mountains of Colorado home. 

Sarah Blustain, The Nation Institute

Sarah blustainSarah Blustain is deputy editor of the award-winning non-profit newsroom The Investigative Fund, a project of The Nation Institute, where she works with independent journalists to produce long-form accountability reporting. Previously she was a senior editor for Newsweek/Daily Beast and the New Republic, and deputy editor of the American Prospect.

Kate Butler, Associated Press

Kate ButlerKate Lee Butler is Vice President – Engagement for the Associated Press, the global news cooperative and is based at AP’s NYC headquarters. As AP’s first VP Engagement, she was tapped to create a customer engagement strategy to deliver on AP’s mission to have the strongest and most dynamic relationship with everyone who values accurate and independent news. Her team is responsible for engagement strategy, account management programs, training and outreach to AP customers.
Butler’s work has spanned news, product research and development, sales, strategic planning, crisis communications and change management. As VP of Membership, she was responsible for AP’s relationship with its 1,400 member news organizations during a time of powerful change in the industry, developing new revenue approaches, opening new US sales channels, and revamping key products. She has worked in the news industry from the reporting level up to senior leadership, from news to the business side, in the U.S. and overseas, including as a senior editor at Bloomberg in London, where she focused on writing and enterprise coverage; and The Orange County Register, where she experimented with story-telling formats across delivery platforms and created products around personal finance, entrepreneuring, workplace and technology. She is a motivational leader, known for collaborative, entrepreneurial and award-winning teams. As a journalist, she has reported on health-care, energy, executive pay and SoCal technology, among other topics.

Nicolas Cole, Columnist at Inc.

Nicolas ColeNicolas Cole is an author, 3-time Top Writer on Quora, a Top 30 columnist for Inc Magazine, and the founder of Digital Press, a ghostwriting and influence agency. His work has been published in TIME, Newsweek, Forbes, Fortune, Apple News, and more. Cole's work has been viewed over 50 million times, and is best known for writing true stories about creativity and business.

Sue Cross, Institute for Nonprofit News

SueCrossSue Cross is executive director of the Institute for Nonprofit News, a growing network of 130+ nonprofit news media expanding access to independent, credible news in thousands of diverse communities. Cross is a former senior vice president for the global news agency Associated Press, where she managed a nationwide membership cooperative, expanded Spanish language news and introduced digital video to thousands of news sites. She has worked in news and nonprofit leadership for more than 25 years and serves on boards including EdSource and the Center for Health Journalism at USC Annenberg. Cross lives in Los Angeles. 

James daSilva, SmartBrief

james dasilvaJames daSilva is a senior editor at SmartBrief, managing the SmartBrief on Leadership brand as well as industry-specific B2B newsletters that help professionals and executives be smarter and better at their jobs. The SmartBrief on Leadership email newsletter reaches more than 220,000 subscribers each weekday, particularly at the manager-level and above, and its accompanying blog is led by a roster of contributing executives, coaches and other leadership experts.

James' other newsletters help inform and enlighten decision-makers in such sectors as HR, wholesale-distribution, manufacturing and parks and recreation. He also manages from Washington, D.C., a team of full-timers and freelancers who live across the U.S. and beyond. Before SmartBrief, James was copy desk chief and editorial board member at a daily paper in upstate New York and a 2005 Dow Jones Newspaper Fund copy-editing intern. 

Bill Densmore, RJI

bill Densmore Bill Densmore was a member of the 2008-2009 class of Donald W. Reynolds Fellows. He is executive director of the Information Trust Exchange Governing Exchange, an initiative spawned from his research and consulting with RJI since his resident fellowship. He is also a co-founder of Taxonometrics Inc., a New York incubator-stage company focused on the challenge of improving news discovery and personalization. Taxonometrics is minority owned by CircLabs, initially funded by RJI, The Associated Press and other investors to develop news personalization tools for newspapers.

Densmore is a founding member of Journalism That Matters, Inc., and served on the boards of the New England Newspaper & Press Association and Shires Media Partnership, Inc. He also served as director/editor of the Media Giraffe Project at the University of Massachusetts-Amherst.

In 1993, after nine years owning and publishing weeklies in Berkshire County, Mass., Bill Densmore formed what became Clickshare Service Corp., a company that provides user registration, authentication, site access control, paywall and subscription services and transaction-handling for Web content.

Densmore’s multi-faceted career has included stints as editor/writer for The Associated Press as well as for trade publications in business, law and insurance. He has freelanced for general circulation dailies including the Boston Globe. For a small, group-owned daily he served as advertising director, and for the not-for-profit Hancock Shaker Village he served as interim director. He has taught and lectured on journalism at Massachusetts College of Liberal Arts in North Adams, Mass., and was a director of the Action Coalition for Media Education.

Densmore holds a bachelor’s degree in environmental policy and communications from the University of Massachusetts-Amherst.

Ken Doctor, Newsonomics 

Ken doctor Ken Doctor is an analyst with a ringside seat at the greatest story ever told about the global news media industry. As a media analyst and consultant for his own Newsonomics company, he fully employs more than 40 years of experience across a wide range of media. His quest: find and share new sustainable business models that will employ the next generation of journalists. He’s become a go-to speaker, press source and consultant for legacy and emerging press around the world, talking about emerging Newsonomics. Ken can be found at @kdoctor on Twitter. He writes regularly on the business of media change for The Street, and Harvard’s Nieman Journalism Lab. He is at work on his second book, following “Newsonomics: Twelve New Trends That Will Shape the News You Get,” which has been translated into Mandarin Chinese, Korean, Portuguese and Russian. All of his work is freely available on his the Newsonomics.com website. 

Abby Ellin, former NYT columnist

Abby EllinFor five years, Abby Ellin wrote the "Preludes" column, about young people and money, in the Sunday Money and Business section of the New York Times. She also regularly writes in the New York Times Sunday Styles section, as well as feature articles for the Health and Business sections. Abby is the author of “Teenage Waistland: A Former Fat Kid Weighs in On Living Large, Losing Weight and How Parents Can (and Can’t) Help,” was published in 2005. Her forthcoming book, "Duped," based on a Psychology Today cover story, will be published in 2018. Her work has appeared in a range of publications, including Psychology Today, ABC News, Newsweek, Time, The Daily Beast, The Village Voice, Marie Claire, More, Self, Glamour, Redbook, the Boston Phoenix, and Spy (RIP). She has an MFA in Creative Writing from Emerson College, and a master’s in International Relations from Johns Hopkins University. But her greatest claim to fame is naming “Karamel Sutra” ice cream for Ben and Jerry's.

Cosmin Ene, LaterPay

Cosmin EneCosmin Ene is an entrepreneurial founder with an excellent first-hand understanding of the life cycle of entrepreneurial ventures, which he has accumulated over 20 years: Startups he led went through all stages of development from initial idea to marketing and sales, including business development and financing. In 2010, Cosmin started LaterPay a payments technology company. Between 2005 and 2009, Cosmin was co-founder and managing director of DELUXE Television. Prior to this, he was analyst and associate at Munich-based TecVenture Partners, a venture capital investor in the IT, internet and telecommunications sector.

Kim Garretson, Realizing Innovation

K GarretsonKim Garretson is principal, RealizingInnovation, a digital media and marketing consultancy. He also is an emerging artist at CocktailArts, creating cocktail themed assemblage art (cocktailbars.art).

Garretson has been a founder of three digital agencies, one is now owned by Interpublic Group, and the second is now Publicis Arc Worldwide, Leo Burnett's digital and direct arm. The third, OvativeGroup, is one of the fastest growing marketing consultancies in Minnesota.

Garretson also was Best Buy liaison to the venture capital industry in its Strategy and Innovation department in the early 2000s. He began his career as a senior editor and columnist at Better Homes and Gardens. He is a 1973 graduate of the Missouri School of Journalism.

David Gehring, Relay Media

D GheringDavid Gehring is focused on developing economic frameworks for quality original journalism in the digital economy. Since 2015, he has been CEO of Relay Media, a company at the intersection of tech and media and based in Palo Alto.  Relay Media is building a platform to empower publishers on the open web by directing economic incentives toward original quality content and away from clickbait, fake or garbage content. Specifically, they are leveraging the new web standard, Accelerated Mobile Pages, to power a publisher-to-publisher distribution platform.
Prior to Relay Media, Gehring was Global Vice President of Partnerships at Guardian Media Group where he worked to create a coalition of European News Media companies with a mandate to engage with Google on a range of strategic initiatives.  Before the Guardian, Gehring worked at Google and YouTube in roles focused on news media partnership and global strategic alliances.

John Hall, Influence and Co.

John HallJohn Hall is the co-founder and CEO of Influence & Co., a company that helps brands leverage their expertise to create, publish, and distribute content. Forbes recognized John as one of the top keynote speakers to keep you ahead of trends, and Influence & Co. was named the No. 1 company dominating content marketing by Inc. John has contributed to more than 50 online publications including HBR, Mashable, Fortune, and many more. @johnhall

Victor Hernandez, Banjo

V hernandezA recent profile piece on him began with the following statement, 'With what he’s wearing, Victor Hernandez seems to be part human and part robot.' And while any human-cyborg rumors can neither be confirmed or denied, Hernandez has developed a reputation for infusing traditional journalism perspectives with new media applications. Hernandez is the Director of Media Innovation at Banjo, a technology startup specializing in real-time event detection. He recently completed a year- long academic fellowship with the Reynolds Journalism Institute at University of Missouri focused on the impact of the Apple Watch and news audiences. Prior to Banjo, Hernandez spent 12 years at CNN working extensively within the organization’s editorial leadership ranks and product technology areas. He most recently served as the company’s ‘News Futurist,’ and was charged with shaping innovation strategies against CNN’s journalistic objectives. Hernandez also served as CNN’s Director of National Coverage, where he oversaw the network’s domestic newsgathering operations. He is a long-time member and trainer with Society of Professional Journalists, Online News Association and National Association of Hispanic Journalists. He lives in Las Vegas with his wife and Hank, their adorable English Bulldog.

Lyndsi Lane, Gatehouse Live

linds laneLyndsi Lane is Vice President of GateHouse Live, event division of GateHouse Media. GateHouse Live is the industry leader in event production from coast to coast and produces over 200 events per year. She previously served as Strategic Engagement Manager for Gannett and prior to that Marketing Manager for the Chattanooga Times Free Press.  

Lauren Lawley, SVP, Success Magazine

Lauren Lawley Lauren Lawley Head, Senior Vice President Lauren Lawley Head is Senior Vice President of SUCCESS, where she is responsible for leading the organization’s business and content initiatives. With two decades of experience in the media industry, Lauren has been leading digital transformations within content organizations for many years. She most recently served as the General Manager of SUCCESS’s digital learning and e-commerce business units and also served as Publisher and Editor-in-Chief of Direct Selling News, a trade publication owned by SUCCESS Partners. Prior to joining SUCCESS Partners, she spent 16 years with American City Business Journals, the nation’s largest print and digital publisher of local business news. She started as an intern with the St. Louis Business Journal and in less than six years became Editor of the Pittsburgh Business Times. There, she built an award-winning newsroom and directed the evolution of its daily, online coverage and introduced social media strategies to the news team. In 2012, she moved to Dallas to serve as the Editor of the Dallas Business Journal, where she directed the publication’s conversion into a digital-first news organization. Lauren earned two degrees from the University of Missouri-Columbia, one in journalism and one in economics. Her community work includes supporting Vogel Alcove, an organization that provides high-quality, free child development services to Dallas’ youngest victims of poverty: homeless children 6 weeks to 5 years old. She lives in Frisco, Texas, with her husband, Dave, and their two Lego-loving boys, David and Alexander.  

Don Marti, Mozilla

Don MartinDon Marti is an open source strategist at Mozilla. He is the former editor of Linux Journal and has written for LWN and other publications. Don has worked in software development, technical marketing, and media, and has served as president and vice president of the Silicon Valley Linux Users Group.

Brian Morrissey, Digiday Media

Brian MBrian Morrissey is the president and editor-in-chief of Digiday Media, a vertical media company with publications devoted to media, fashion and luxury, and finance. Prior to joining Digiday in 2011, Morrissey was digital editor at Adweek for six years. During that time, he led the publication’s coverage of digital media and marketing. He has nearly a decade of experience in the industry, writing previously for DM News, ClickZ and Silicon Alley Reporter. He’s a graduate of the Columbia University School of Journalism.

Raju Narisetti, Gizmodo

Raju NarisettiRaju Narisetti is the CEO of Gizmodo Media Group of Univision Communications Inc, a group of digital journalism ​ sites that includes some of the the web's most beloved and authentic brands,​ including Gizmodo, Jezebel, Deads​pin, Kotaku, ​Jalopnik , Splinter, Lifehacker​ and The Root. A media executive with a track record in creating, rethinking and managing major media organizations in North America, Europe and Asia , Raju was most recently Senior Vice-President of Strategy at News Corp. Prior to that, he was Managing Editor of The Wall Street Journal Digital Network, where he is responsible for WSJ's digital/​mobile content strategy and execution; the ​Managing Editor of The Washington Post, where he led the integration of its digital and print businesses; the ​Editor of The Wall Street Journal Europe; and the Founder of Mint, the second-largest business newspaper/​website in India. H is home is in ​Brooklyn, where he is happily outnumbered by Kim and his two daughters, Leila and Zola, and their dog Cleopatra; though he is often found, rather plainspoken, @raju.

Tyler Palmer, Patreon

tyler palmerAs Patreon’s VP of Operations, Tyler Palmer works works with the business teams to ensure Patreon is funding the creative class. In 2017 alone, the company will send over $150M creators who run membership businesses on Patreon. Tyler oversees several groups across the company including marketing, sales, account management, support, growth, legal, and trust and safety. In 2013, Tyler was the first employee to join Patreon co-founders Jack Conte and Sam Yam. Today, they’ve scaled the company to 80 employees and will double the team size in 2018. Tyler also leads communication with investors and the board, organizes company-wide strategic planning, and is the author of Patreon’s cultural values. Before joining Patreon, Tyler was helping artists connect with fans and monetize live streams as Stageit's VP of Operations. He is a graduate of USC’s Thornton School of Music where he studied music and business. Outside of the office, Tyler enjoys hockey, tennis, and favoriting clever tweets.

Pamela Parker, Third Door Media

pamela ParkerPamela Parker is Executive Features Editor at Marketing Land, MarTech Today and Search Engine Land ​, the editorial publications of Third Door Media​ . She's a well-respected authority on digital marketing, having reported and written on the subject since 1998 ​ and spoken at a wide variety of industry conferences over the years​ . She's a former managing editor of ClickZ, and worked on the business side ​ helping independent publishers monetize their sites at Federated Media Publishing. ​ She earned her BS in Radio-TV-Film from the University of Texas at Austin and her MS from the Columbia University Graduate School of Journalism. 

Dan Peskorse, Invisibly, Inc.

Dan perkDan Peskorse is Sr. Director of Content Partnerships for Invisibly, Inc. Invisibly is a new venture from serial entrepreneur Jim McKelvey (Co-Founder of Square) and is focused on creating a more lucrative revenue stream for publishers, a better consumer experience for readers, and a more robust ecosystem for advertisers. Dan has held senior level roles at Lee Enterprises, Gannett, Anheuser-Busch, and founded and successfully exited his own start-up. He is a graduate of the University of Missouri, Columbia.

Mary Pilon, author

mary piloMary Pilon is the author of the "The Kevin Show' (Bloomsbury March 2018) and "The Monopolists," a bestselling book that chronicles the secret history of the famous board game (Bloomsbury Feb 2015). A regular contributor to The New Yorker, Esquire, Fast Company, MSNBC, Vice, Politico, and Bloomberg BusinessWeek, among other news outlets, Pilon has worked as a staff reporter at the New York Times and the Wall Street Journal and as an Emmy-nominated producer for NBC Sports at the 2016 Rio Olympics. She made the Forbes magazine's first-ever 30 Under 30 list for media. A native Oregonian and fledgling marathoner, she currently lives in New York City. Visit her web site at marypilon.com and find her on Twitter @marypilon.

Rhett Power, Columnist at CNBC

Rhett PowerRhett Power co-founded Wild Creations in 2007 and quickly built the startup toy company into the 2010 Fastest Growing Business in South Carolina. Wild Creations was awarded a Blue Ribbon Top 75 US Company by the US Chamber of Commerce and named as one of Inc. Magazine’s 500 Fastest Growing US Companies two years in a row. He and his team have won over 40 national awards for their innovative toys. He was a finalist for Ernst and Young’s Entrepreneur of the Year award in 2011 and was nominated again in 2012. He was recently named as one of the world’s top 100 business bloggers in 2015.

A member of the United States Department of State’s International Speakers Program, he travels the globe speaking about entrepreneurship, leadership, and management alongside the likes of Gates Foundation CEO Sue Desmond-Hellmann, AOL Founder Steve Case, and President Barack Obama. He has written for the Huffington Post, Business Insider, The Hill, Time, and The Wall Street Journal.

Prior to founding Wild Creations, Rhett worked as an economic and small business development consultant for the United States Agency for International Development (USAID), serving 7 years in the former Soviet Republics of Central Asia. Prior to that he was Director of National Service Programs for Habitat for Humanity, which included being Habitat’s chief liaison with The White House, Congress, and the Corporation for National Service. He now has a rapidly growing coaching and consulting practice.

He served in the US Peace Corps and is a graduate of the University of South Carolina. In addition to being the co- author of the best-selling book One Million Frogs, Rhett is a regular contributor to Inc.com and Success Magazine. Power splits his time between Charleston, South Carolina and Washington DC.

His new book THE ENTREPRENEUR’S BOOK OF ACTIONS: Essential Daily Exercises and Habits for Becoming Wealthier, Smarter, and More Successful published by McGraw Hill is in stores now.

Anisa Purbasari Horton, Fast Company

anisa purAnisa is the editorial assistant at Fast Company Digital, overseeing contributors’ content, syndication partnerships and newsletters for the Leadership vertical. An MA graduate of NYU’s journalism school, she also writes and edits stories about the workplace and personal development. Her bylines have also appeared in Business Insider, Fusion, The Verge and Mashable. Prior to journalism, she practiced as a telecommunications, media and technology lawyer in New Zealand.

Ebony Reed, RJI

ebony reedEbony Reed, Director of Innovation & Futures Lab at the Reynolds Journalism Institute, is also an Associate Professor at the Missouri School of Journalism. Ebony leads a lab of practical experts at the institute. RJI works with industry professionals, academics and students on projects that have included application of artificial intelligence, mobility and revenue generation.
Prior to joining RJI, Ebony was AP’s Director Business Development (U.S) Local Markets and was credited with creating sales campaigns that raised millions of dollars in new revenue by selling AP services to non-traditional customers in the startup, AI and data/analytic markets. Ebony started her career with AP as an assistant chief of bureau in Boston. She was executive advertising director at the Boston Business Journal and also worked as a reporter and assistant metro editor at The Plain Dealer and deputy metro editor at The Detroit News.
Since August 2007, Reed has taught in the Missouri School of Journalism’s online master’s program with a focus on management. She's taught part-time, mostly online, at nine colleges and universities in the U.S. She has a Master of Arts with a focus in media management and a Bachelor of Journalism from the Missouri School of Journalism.

Seth Rogin, Nucleus Marketing

Seth RoginSeth Rogin is President & CEO of Nucleus Marketing Solutions, a new company founded by Hearst, Gannett, McClatchy and Tronc to drive innovation and digital media sales for the news industry. He's often called the industry's "Dean of Digital Advertising."

From 2013 until 2016, he was Mashable's Chief Revenue Officer. During his three year tenure, Mashable grew by triple digits, secured its first three rounds of venture investment, and expanded across the globe to the UK, France, Asia, India, and Australia.

Seth worked for The NY Times for 13 years in various positions, as VP of Advertising from 2006 until 2013. He led sales for the fast-growing mobile platform and was responsible for sales and business operations of The New York Times Magazine and T, The NY Times Style Magazine, including the creation and highly successful launch of its first website. His career is a record of digital firsts and resilient multi-platform growth.

Seth is called upon to speak at conferences in the US, the UK, Italy, France, Poland and Spain, as well as at universities and to the staff of leading brands. He was named "One of the 30 best people in advertising to follow on Twitter" by Business Insider.

In 2014, he was featured in Travel & Leisure Magazine, and was named "CRO of the Year"​ by MIN. In 2015, he was inducted into MIN's Media Sales Hall of Fame. In 2016, he was named Associate Fellow of Oxford University's Saïd Business School, and "Industry Luminary of the Year" in a vote of top marketers and agency executives for iMedia's Awards.

Seth is a founding member of the Advisory Board of The Jerry Garcia Foundation, alongside rock legend Bob Weir and promoter Pete Shapiro. He serves on the Board of Directors and Finance Committee of the Ad Council, and the Advisory Councils of Ad Week NY and Europe.

Lauren Sandler, NYU Journalism/formerly, Salon and NPR

Lauren sandlerLauren Sandler is a journalist who has written on gender, culture, and politics for The New York Times, Time, The Atlantic, Elle, The New Republic, The Nation, The Guardian and many other publications. She is the author of the forthcoming This Is All I Got, a narrative work of immersion journalism about a young homeless mother in New York, as well as the books Righteous and One and Only. A former producer NPR and editor at Salon, Lauren has taught in the graduate journalism program at NYU, and has led OpEd Project faculty fellowships at Columbia, Dartmouth, and Yale, where she is a Poynter Fellow for this academic year. 

Andy Sareyan, McMeel Publishing

Andy SareyanAndy Sareyan is President and CEO of Andrews McMeel Universal, the world's largest content syndicate, a leading publisher and producer of pop culture content, and an agency for some of the most extraordinary and vibrant creative talents working today. Sareyan is one of the country’s most experienced media executives and has an extensive background in building and leading national brands. Prior to joining Andrews McMeel Universal, he was President of the National Journal Group and before that he spent five years at the Meredith Corporation where he was Chief Brand Officer and President of Consumer Brands. Before joining Meredith Corporation, Sareyan spent 18 years at Time Inc. where he held a number of leadership positions. He served as President of Entertainment Weekly, President of The Parenting Group, founding Publisher of Real Simple, and Vice President, Associate Publisher at InStyle. Sareyan holds a B.A. in Economics from Middlebury College and an M.B.A. from Stanford Business School.  

Chris Sheridan, Wake Forest University/formerly, ESPN and CNBC

Chris Sheridan Chris is an Educator, Digital and Media Strategist and Coach focused on how companies, teams and executives are re-thinking, re-inventing and seizing new opportunities due to the changes brought on by technology. His primary area of focus is the sports, media and entertainment industries. Currently, Chris is a Consultant and Executive Coach as well as a Professor of Practice at Wake Forest University where he is helping develop the curriculum, and advising on the overall strategy, for the University’s new Master in Sports Media and Storytelling program. He has developed courses focused on the changing media landscape, The Business of Sports Media, and Social Media and Marketing in the Arts. He is also the project lead on taking some of the courses online. Chris’s new portfolio comes after eight years helping some of the biggest names in media adapt to the digital age.  At ESPN, Chris helped the network extend its key television brands to the digital space with the launch of a social strategy for SportsCenter, and five regional websites.  More recently, he led the network’s efforts to create and distribute original digital video. Prior, Chris led an award winning digital newsroom as Executive Producer of ABC News.com. As Executive Producer, Chris also led the way as CNBC dove headlong into original digital video by developing and launching the CNBC Digital Workshop.  The editorial, management and thought leadership in the digital space comes after a distinguished 17-year, award winning career in television news at the local, cable and network level.  As a Senior Manager, he quarterbacked coverage of some of the biggest news and sports stories of the decade for ABC News and NBC News. Chris started his career in local news. Chris received his Masters Degree from the University of Missouri. He did his undergraduate studies at Syracuse Unversity’s Newhouse School of Public Communications. 

Bob Silvy, American City Business Journals

Bob SilvyBob Silvy acts as Chief Sales Officer for American City Business Journals with responsibilities for over $100M of local revenue. American City is the nation’s largest print and digital publisher of local business news with properties in 43 markets.

Silvy advises senior leadership on new revenue sources and how to respond to new forms of competition. He is leading a transformation of the firm’s sales organization and business development processes nationwide. He has been recognized for innovation and the use of advanced demand generation strategies.

Silvy is a frequent speaker at industry conferences and educational events for American City’s clients. He regularly meets with C-level executives at professional service firms to recommend communication and business development strategies.

Silvy holds a Bachelor of Journalism and MBA - Marketing degree, both from the University of Missouri – Columbia. He also attended the Stanford Professional Publishing Course.

Jeff Sonderman, American Press Institute

Jeff Sonderman Jeff Sonderman is the deputy director of the American Press Institute, helping to lead its use of research, tools, events, and strategic insights to advance and sustain journalism.

He is a leader in helping modern journalism thrive through the right blend of technology, audience engagement, data-driven content strategy, integrated business models, and transformative leadership. He has worked as a writer, editor, manager, coach, trainer, speaker, and consultant with diverse types of news publishers across the country.

He is the architect and developer of API's Metrics for News analytics software that reinvents how publishers use data to inform content strategy. He also edits API's Need to Know newsletter, a uniquely designed resource for spreading fresh, useful insights across the industry, and designed API's Strategy Studies research format for in-depth strategic guidance. And he consults with publishers on a range of issues related to content strategy, organizational transformation, audience development, newsroom structure and workflows, product management, and much more.

He has taught digital journalism at Georgetown University. Before joining the American Press Institute in 2013, he was the digital media fellow of The Poynter Institute. His earlier journalism background includes digital news — helping to launch TBD.com, a local digital news startup in Washington, D.C. — and various roles in newspapers, as an award-winning reporter, online editor and metro editor of The Times-Tribune in Scranton, Pa.

He graduated from the Missouri School of Journalism and resides in Falls Church, Va., with his wife and daughter.

Jenn Stenger, NewsCred

stengerJennifer is currently the VP of Business Development at NewsCred. Her main area of focus is in transforming NewsCred's licensed content offering into more of a Marketplace model and a royalty based business and rebuilding the product. Jennifer is also looking after distribution partnerships where NewsCred acts as a demand source on behalf of our clients. Prior to this role Jennifer was Director of Content Partnerships where she was responsible for building the supply side of NewsCred's content business and all publisher relationships. Before taking over these relationships, Jennifer spent the prior two years driving revenue for NewsCred through licensing arrangements of NewsCred's technology and content network.

Prior to joining NewsCred, Jennifer had multiple roles at the Associated Press for a collective 12 years. The most recent was the Director of Strategic Relationships, establishing and maintaining partnerships such as Flipboard, Twitter, Samsung and YouTube to further AP's direct to consumer efforts. Jennifer also established AP's relationship with NewsCred seeing big potential in the little start up. Before that, Jennifer ran business development for AP Mobile, the mobile news destination for AP and its member cooperative and prior to that Jennifer spent her early career in AP's licensing department building relationships with new media clients with a focus on emerging markets and technology companies.

Katherine Stewart, Boston-based Freelancer

Katherine StewartKatherine Stewart is an American journalist and author. Her work has appeared in the American Prospect, the New York Times opinion page, the Washington Post, The Atlantic, Bloomberg View, the Nation, Slate, Religion Dispatches, Santa Barbara Magazine, and others.

Her most recent book, The Good News Club: The Religious Right's Stealth Assault on America's Children (PublicAffairs/Hachette) was published in 2012; an updated paperback was published in August 2017. Stewart centers most of her work on the Religious Right, politics, policy and education. In 2014, she was awarded Person of the Year by the national civil liberties organization Americans United for the Separation of Church and State.

Stewart has also published two novels, The Yoga Mamas and Class Mothers (Berkley Publishing Group), and she cowrote a book about the musical Rent. She lives in Boston with her family. 

Bob Sullivan, former journalist 

Bob Sullivan Bob Sullivan is a veteran journalist and the author of four books, including New York Times best-sellers, Gotcha Capitalism, and Stop Getting Ripped Off!, and Your Evil Twin: Behind the Identity Theft Epidemic. He worked for MSNBC.com/NBC News for nearly 20 years, much of them creating and writing the popular blog The Red Tape Chronicles. He’s now a syndicated columnist and independent journalist at BobSullivan.net covering consumer and technology issues.

Rahul Varshneya, Columnist at Forbes

RahulRahul Varshneya founded 5 tech companies as a non-technical founder since the age of 21. His current company Arkenea, an award-winning software consulting firm, helps high-growth startups accelerate product time to market with on-demand engineering teams. Rahul is a columnist with Forbes, Inc, Entrepreneur and HuffPost and his insights and opinion are regularly published in many top publications including CIO Review, Forbes, The Next Web, Success, Business Insider, etc.

Glynelle Wells, KMOX Radio

Glynelle WellsGlynelle Wells has been in advertising sales and sales management in media for her 30-year career, spending about half of that time in radio advertising and the other half in print advertising. Digital advertising has become an important part of all media sales and Wells has been Interactive Advertising Bureau (IAB) certified in sales for the past four years. Earlier this year, she returned to NewsRadio 1120 KMOX /CBS Radio as their Cardinals Specialist. Prior to that, Wells was the Director of Advertising for the St. Louis Business Journal for 17 years. She was recognized for excellence in sales management at American City Business Journals with an Eagle Award for several years of her tenure with ACBJ. She is on the board of The Entrepreneurship Institute (TEI) and Press Club St. Louis. Wells was the past president of Ad Club St. Louis, serving on that board for over ten years. She is an avid St. Louis Cardinals fan. One of her hobbies is playing steel guitar and she plays in a band that performs at festivals, wineries and other venues.

The Challenge of Creating the Most Engaging Content While Maintaining Profits

Thursday, October 12. 2017

8:30 - 9 AM

Light Breakfast & Coffee

9 – 9:45 AM

Keynote

Ken Doctor, Newsonomics 

9:45 - 10 AM

Break

10 - 10:45 AM

Old Guard, New Models

Victor Hernandez, Banjo, moderator

Jeff Sonderman, American Press Institute

Kate Butler, Associated Press

Seth Rogin, Nucleus Marketing

While traditional platforms and channels still make up the bulwark of monetization streams for the “old guard” in media, many are seeking new, alternative revenue streams, some of while fall well outside of traditional journalism. What do these models look like? What’s working? Is it replicable across other media types? And how does it inform the future of funding journalism?

10:45 - 11 AM

Break

11- 11:45 AM

Funding the Membership and Nonprofit Models

Ken Doctor, Newsonomics, moderator

Sue Cross, Institute for Nonprofit News

While not new, membership models and nonprofit news consortia and strategies are an emergent theme, as news organizations leverage their connections and synergistic alliances to create both cost-savings and cost-enhancements. We delve into how the non-profit/membership models are varyingly structured, and how they’re succeeding.

Noon - 1 PM

Luncheon speaker

Don Marti, Mozilla

1 - 1:45 PM

Events as Revenue Source

Ebony Reed, RJI, moderator

Lyndsi Lane, Gatehouse Live

Bob Silvy, American City Business Journals

Glynelle Wells, KMOX Radio

Pamela Parker, Third Door Media

There was a time when media simply covered events. Now, more and more media organizations view events as central to community-building, creating value-added opportunities for users, and yes, even as a potential alternative source for revenue.

1:45 - 2 PM

Break

2 - 2:45 PM

Funding Startups and Independent Journalists

Bob Sullivan, moderator

Tyler Palmer, Patreon

Katherine Stewart, Boston-based Freelancer

Sarah Blustain, The Nation Institute

Mary Pilon, author

Lauren Sandler, NYU Journalism/formerly, Salon and NPR

Abby Ellin, former NYT columnist

Is there life, and a revenue stream, beyond the walls of the traditional newsroom? Many mid-career journalists are redefining and reinventing themselves as entrepreneurs, freelancers, bloggers/vloggers, and more. This panel looks at the potential of “U-Incoporated.”

2:45 - 3 PM

Break

3 - 3:45 PM

Syndicators, Agencies and Distribution Channels (Part 1)

Kim Garretson, Realizing Innovation, moderator

Andy Sareyan, McMeel Publishing 

Andy Heddle, VML

Wade Beavers, Newscycle

Jenn Stenger, NewsCred

While much of content is built around per-use, micropayments and subscriptions, there are other pots of potential revenue that lie outside of what journalists may presently be considering. We’ll surf the scene from syndicators to agencies to alternative platforms and channels.

3:45 - 4 PM

Break

4 - 4:45 PM

Emerging Payment Platforms and Strategies

David Gehring, Relay Media, moderator

Cosmin Ene, LaterPay

Raju Narisetti, Gizmodo

Bill Densmore, RJI

Dan Peskorse, Invisibly

Pay models are evolving as more and more testing indicates users are interested in paying for valuable, relevant content that fits within their framework of consent. New payments models range from per-use micropayments, to more scaled subscription services, and more. What does the future beyond the traditional pay wall look like? We’ll take a look.

5 - 8 PM

Reception at The Roof

Friday, October 13, 2017

8:30 - 9 AM

Light Breakfast & Coffee

9 - 9:45 AM

A Conversation with Raju Narisetti

Raju Narisetti, Gizmodo

9:45 - 10 AM

Break

10 - 10:45 AM

Creating Value Outside Traditional Pay Models

John Hall, Influence and Co., moderator

Rhett Power, Moderator, Columnist at CNBC

Rahul Varshneya, Columnist at Forbes

Anisa Purbasari Horton, Fast Company

Lauren Lawley, SVP, Success Magazine

Nicolas Cole, Columnis at Inc.

Beyond content hidden behind pay walls and subscription services, there are many optional ways content adds/imparts value, both directly and indirectly to the organization. We delve into how to identify, create and impart that value to audiences beyond that traditional subscriber model. One of the emerging content plays taking root is the “contributor model.” Low-cost, highly targeted, and leveraging the power of influencers and thought leaders, this content thrives on sites ranging from Inc. to Forbes to CNBC and beyond. Contributors don’t always seek monetary compensation for their work. So, what motivates them? Why are some publications moving in this direction for some content, while staying the course with solid, paid journalism within the same economic infrastructure?

10:45 - 11 AM

Break

11 - 11:45 AM

Winning the Niche

Chris Sheridan, Wake Forest University/Formerly, ESPN and CNBC, moderator

James daSilva, SmartBrief

Mark Babbitt, President, Switch and Shift

While some content streams seem saturated and almost impervious to new players, other content streams are rich and ripe for expansion and even monetization. And it’s not just sports and entertainment. How do we re-imagine content we already create to serve these streams and users? And is there rich opportunity already within our realm/core competencies we haven’t optimized?

11:45 AM - Noon

Break

Noon - 1 PM

Luncheon

Hotel

Rooms are available at a discounted rate starting at $139 (Wednesday and Thursday) to $159 (Friday) at The Tiger Hotel for the nights of October 11-13. To book your stay, call (573) 875-8888. 
 
Rooms are also available at The Broadway (where the reception will be held) for a rate of $134 for the nights of October 11-12. To book your stay, call (573) 875-7000.
 
Both hotels are within walking distance. 

Getting to Columbia

 
Driving
Columbia is located in the heart of Missouri between St. Louis and Kansas City, about two hours from each city. It can be accessed by Highway 63 from the north/south and Interstate 70 from the east/west.
 
Columbia Regional Airport 
Columbia Regional Airport has a few flights a day from Dallas and Chicago. It is located about 20 minutes from downtown Columbia. Ground transportation options include taxis and car rental. It is advised to call and reserve a taxi when you get to your connecting airport (Taxi Terry's is a reliable option).
 
St. Louis International Airport
St. Louis International Airport is about two hours away from Columbia. This airport offers more flight options than the other two. Ground transportation options include Columbia's MoX shuttle service (door-to-door service available), or car rental. 
 
Kansas City International Airport
Kansas City International Airport is about two and a half hours away from Columbia. This airport is a little smaller than the St. Louis airport. Ground transportation options include Columbia's MoX shuttle service (door-to-door service available, although there are less frequent shuttles to Kansas City than St. Louis), or car rental. 

Parking

The Tiger Hotel parking
Parking is available at the hotel for $12 a night. The Tiger Hotel is located just a few blocks from RJI.
 
Campus parking 
Parking is available at the Hitt St. Garage on campus for those who are not staying at The Tiger Hotel. You must request a parking permit when you register, or contact Event Coordinator Tricia Morgan at morganps@rjionline.org.
 
The District
The Reynolds Journalism Institute is located at the University of Missouri School of Journalism in downtown Columbia, also known as The District. There is an abundance of restaurants, coffee shops, retails stores and more in downtown Columbia. To explore the area, visit discoverthedistrict.com.

Cost

There is no cost to register for this event, but registration is required. Registration will close October 6.

What does registration include?

Registration includes admission to the event, two lunches and one reception, available to general attendees and presenting attendees while space allows. You can select your meals in the registration form. Meals are not included in the student ticket.

How to register

Select the applicable ticket type below and then the "Register" button at the bottom of the ticket window. You can also visit the Eventbrite page to register. Register by October 6.

How to view your registration information after you register

After you register, you will receive a confirmation email with your registration information. You can also also visit Eventbrite and log in using the same email address you used to register. 


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