Revenue Models That Work

October 12-13, 2017

Donald W. Reynolds Journalism Institute and the Missouri School of Journalism


Journalism, as a practice and profession, has been at a financial crossroads.  For much of its history, the money ledger has resided on the “other side” of the journalism business.  While journalists pursued truth, advertisers seeking an audience provided the cash flow.  Those old models have necessarily given way to new models that are looking for a foothold. The mantra?  “Invent it. Retool it. Create revenue models that work.” Venerable journalistic institutions have taken a start-up approach to growing revenue. Traditional approaches are being supplemented with dynamic, leading-edge practices.  This Fall, the Donald W. Reynolds Journalism Institute and the Missouri School of Journalism will host an intimate, powerful and resonant conversation on monetization.  The opportunities for making money with good, fundamental and foundational journalism have never been greater. We’ll take a look at best practices for how journalists are growing revenue by doing their jobs.  Join us October 12-13, 2017.


There is no cost to register for this event, but registration is required. Registration will close October 6.

What does registration include?

Registration includes admission to the event, two lunches and one reception, available to general attendees and presenting attendees while space allows. You can select your meals in the registration form. Meals are not included in the student ticket.

How to register

Select the applicable ticket type below and then the "Register" button at the bottom of the ticket window. You can also visit the Eventbrite page to register. Register by October 6.

How to view your registration information after you register

After you register, you will receive a confirmation email with your registration information. You can also also visit Eventbrite and log in using the same email address you used to register. 


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