The Challenge of Creating the Most Engaging Content While Maintaining Profits
October 12–13, 2017
Donald W. Reynolds Journalism Institute and the Missouri School of Journalism

Journalism, as a practice and a profession, stands at a financial crossroads. For much of its history, the money ledger has resided on the “other side” of the journalism business. While journalists pursued truth, advertisers seeking an audience provided the cash flow. Traditional approaches are being supplemented with dynamic, leading-edge practices that demand that content creators and editors understand more about the financial health of their media entities. This fall, the Donald W. Reynolds Journalism Institute and the Missouri School of Journalism will host an intimate, powerful, and resonant conversation on the importance of creating engaging content while maintaining a monetization strategy that works. The opportunities for making money with strong foundational content have never been greater. We’ll look at best practices for how journalists, editors, and other media leaders are engaging audiences while increasing the bottom line. Join us October 12–13, 2017.


Rooms are available at a discounted rate starting at $139 (Wednesday and Thursday) to $159 (Friday) at The Tiger Hotel for the nights of October 11-13. To book your stay, call (573) 875-8888 and reserve a room under "Reynolds Journalism Institute" with the block code 1710Ren. The reservation deadline is September 10th or until the block is full.
Rooms are also available at The Broadway (where the reception will be held) for a rate of $134 for the nights of October 11-12. To book your stay, call (573) 875-7000 and reserve a room under "Reynolds Journalism Institute". The reservation deadline is September 11th or until the block is full.
Both hotels are within walking distance. 

Getting to Columbia

Columbia is located in the heart of Missouri between St. Louis and Kansas City, about two hours from each city. It can be accessed by Highway 63 from the north/south and Interstate 70 from the east/west.
Columbia Regional Airport 
Columbia Regional Airport has a few flights a day from Dallas and Chicago. It is located about 20 minutes from downtown Columbia. Ground transportation options include taxis and car rental. It is advised to call and reserve a taxi when you get to your connecting airport (Taxi Terry's is a reliable option).
St. Louis International Airport
St. Louis International Airport is about two hours away from Columbia. This airport offers more flight options than the other two. Ground transportation options include Columbia's MoX shuttle service (door-to-door service available), or car rental. 
Kansas City International Airport
Kansas City International Airport is about two and a half hours away from Columbia. This airport is a little smaller than the St. Louis airport. Ground transportation options include Columbia's MoX shuttle service (door-to-door service available, although there are less frequent shuttles to Kansas City than St. Louis), or car rental. 


The Tiger Hotel parking
Parking is available at the hotel for $12 a night. The Tiger Hotel is located just a few blocks from RJI.
Campus parking 
Parking is available at the Hitt St. Garage on campus for those who are not staying at The Tiger Hotel. You must request a parking permit when you register, or contact Event Coordinator Tricia Morgan at
The District
The Reynolds Journalism Institute is located at the University of Missouri School of Journalism in downtown Columbia, also known as The District. There is an abundance of restaurants, coffee shops, retails stores and more in downtown Columbia. To explore the area, visit


There is no cost to register for this event, but registration is required. Registration will close October 6.

What does registration include?

Registration includes admission to the event, two lunches and one reception, available to general attendees and presenting attendees while space allows. You can select your meals in the registration form. Meals are not included in the student ticket.

How to register

Select the applicable ticket type below and then the "Register" button at the bottom of the ticket window. You can also visit the Eventbrite page to register. Register by October 6.

How to view your registration information after you register

After you register, you will receive a confirmation email with your registration information. You can also also visit Eventbrite and log in using the same email address you used to register. 


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