The 2012 election campaign took the use of social media tools to new heights with citizens, politicians and journalists informing, persuading and mobilizing their fellow citizens. New research findings and programming models are demonstrating how social media are revolutionizing the way we communicate in a democracy. Learn from top media executives, journalists, campaign veterans and researchers about social media trends and the impact on political discourse.

Location: The National Press Club Holeman Lounge 529 14th St. NW Washington, D.C. 20045

  This event is sponsored by


Barbara Cochran @barbaracochran

Barbara Cochran is the Curtis B. Hurley Chair in Public Affairs Journalism at the Missouri School of Journalism's Washington bureau. Working with faculty and students, Cochran engages in programs of research, consulting and training aimed at improving the practice of journalism. Cochran is also the program director for the Washington Program, which offers undergraduate and graduate students an opportunity to spend a semester working in journalism and communications in the nation's capital. Cochran served for 12 years as president of the Radio Television Digital News Association, the world's largest organization serving the electronic news profession. Previously she was managing editor of the Washington Star, vice president for news for National Public Radio, executive producer of NBC's Meet the Press and vice president and Washington bureau chief for CBS News.

Dean Mills

Dean Mills is a professor and the dean of the Missouri School of Journalism. His research interests include international journalism, journalism ethics, cross-cultural journalism and qualitative methods. Mills is an author of a Ford Foundation study on race and the news and a book on cross-cultural journalism, Journalism Across Cultures, that he co-authored with Missouri School of Journalism colleagues Fritz Cropp and Cynthia Frisby. Mills began his academic career at the University of Illinois, where he completed a doctorate in communications in 1981.

Randy Picht

Randy Picht, Executive Director of the Reynolds Journalism Institute, has worked closely with newspapers and other media outlets during his nearly 29-year AP career. He is a former business editor for AP and has spent about half of his career working on the journalism side of the not-for-profit news cooperative and half of his time on the business side. While he was business editor at the cooperative’s New York City headquarters, he directed coverage of the frenzy, huge mergers including Exxon and Mobil and the first time the Dow Jones Industrial Average reached the 10,000-point mark. Picht spent several years prior to that assignment as a traveling expert helping newspapers, big and small, redesign and improve their printed stock tables and use new software to significantly reduce the amount of time required to paginate that market information.

Keynote Speaker

Jake Tapper @jaketapper

CNN anchor and chief Washington correspondent Jake Tapper joined the network in January 2013; his one-hour weekday program, The Lead, debuted on March 18. Tapper has been a widely-respected reporter in the nation’s capital for more than 14 years. His most recent book, The Outpost: An Untold Story of American Valor, debuted in the Top 10 on The New York Times best seller list.

Tapper joined CNN from ABC News, where he most recently served as senior White House correspondent, a position he was named to immediately following the 2008 presidential election. In this role, Tapper contributed regularly to Good Morning America, Nightline and World News Tonight with Diane Sawyer, in addition to serving as substitute host of This Week and writing for his blog, Political Punch on Tapper has earned the coveted Merriman Smith Award for presidential coverage from the White House Correspondents’ Association an unprecedented three consecutive times. He also played a key role in ABC News’ Emmy award winning coverage of the 2009 inauguration of President Barack Obama, and its Murrow-Award winning coverage of the death of Osama bin Laden.

In his more than nine years at ABC News, Tapper covered a wide range of stories, visiting remote corners of Afghanistan, covering the war in Iraq from Baghdad, and spending time in New Orleans to cover the aftermath of Hurricane Katrina and the failure of the levee system. In 2008, he served as the lead political reporter for the coverage of the presidential election. He traveled to early voting states across the country for interviews with the candidates, including the eventual Democratic and Republican nominees, then-Sen. Barack Obama and Sen. John McCain.

Prior to joining ABC News, Tapper served as Washington correspondent, then national correspondent, for He began his journalism career at the Washington City Paper and his reporting has been published in The New Yorker, The New York Times Magazine, The Washington Post, The Los Angeles Times and The Weekly Standard, among others. He has drawn caricatures and illustrations for the Washington Post and the Los Angeles Times, and his comic strip, “Capitol Hell,” appeared in Roll Call from 1994 to 2003. In 2001, he hosted the CNN show Take 5, a weekend program that featured young journalists talking about politics and pop culture.

Tapper is the author of three books, including The Outpost, Down and Dirty: The Plot to Steal the Presidency, which was published in 2001, and Body Slam: The Jesse Ventura Story, which was published in 1999.


Kent Collins

Kent Collins is an associate professor and chairman of the Radio-Television Journalism Faculty at the Missouri School of Journalism. In addition to his teaching and administrative duties, he coaches television journalists and consults television station owners in the U.S. and overseas. A Missouri School of Journalism graduate, he has worked in or otherwise been associated with more than 80 television stations from Beijing to Los Angeles to Moscow.

Mitchell S. McKinney @MSMcKinney

Mitchell S. McKinney, PhD, is an associate professor in the Department of Communication at the University of Missouri where he teaches courses in political communication and he also serves as Director of the University of Missouri's Political Communication Institute. McKinney has combined practical political experience with his training as a political communication scholar, having served as a staff member in the U.S. Senate and at the White House. He has served as a consultant to C-SPAN and also the U.S. Commission on Presidential Debates, advising the Commission on how debates might be structured in order to better educate voters. He also served as an adviser for the Korean government as officials planned their 2002 televised presidential debates. McKinney has provided expert political commentary for such national media as The New York Times, USA Today, CNN and NPR.


Jack Galmiche

Jack Galmiche became the President and CEO of KETC, St. Louis in November 2006 and has served on the national board of directors of the Public Broadcasting Service since 2009.  KETC is among the most watched public television stations in the PBS system with one of the most highly rated audiences for full-day viewing. Galmiche has focused the station’s efforts around new forms of community engagement and expanded the reach of the station’s content through new forms of digital distribution. KETC’s community engagement now includes over 70 public television and radio stations through the Facing the Mortgage Crisis initiative. A new 5,000 square foot digital media center has been constructed at KETC. Known as the Nine Network of Public Media, the facility includes a daily online news service in cooperation with former award-winning journalists from the St. Louis Post Dispatch. Prior to joining KETC, Galmiche was the executive vice president and COO of Oregon Public Broadcasting. He joined OPB in 1997 to lead the statewide network’s efforts in the emerging capabilities of digital television.

Charles Gasper @KarcsiG

Charles Gasper joined the Nine Network of Public Media in March of 2012. As Director of Evaluation, Gasper is responsible for oversight of evaluations conducted by externally contracted evaluators; serves as the internal evaluator for Nine; and collaborates with the staff to improve the internal efforts of the organization. Prior to joining Nine, he served as Director of Evaluation for the Missouri Foundation for Health. Gasper oversaw evaluations conducted by externally contracted evaluators; performed evaluations of various programs and activities funded by the Foundation; and served as the internal evaluator for Foundation programming. Previously, Gasper was as a Senior Analyst for Quality Management for the Sisters of Mercy Health System where he led performance and quality improvement activities and conducted evaluations of projects.

Teddy Goff @teddygoff

Teddy Goff was the Digital Director for President Obama’s 2012 campaign. In that capacity, he oversaw a team of more than 200 people nationwide, who collectively raised more than $690 million, registered more than a million voters online, built Facebook and Twitter followings of more than 45 and 33 million people respectively, generated more than 133 million video views, ran the largest online advertising program in political history, built groundbreaking tools for online fundraising and campaigning, and organized hundreds of thousands of volunteers and events through their proprietary organizing platform, Dashboard. As a member of campaign leadership, he also played a critical role in developing and executing the broader campaign's strategy for fundraising, organizing, and communications. Before joining the campaign, Goff served as Associate Vice President for Strategy at Blue State Digital, in which capacity he oversaw the account managers and creative teams servicing more than 75 active engagements across the globe. He also personally directed programs for Senator Edward M. Kennedy, Partners In Health, American Express, Carnegie Hall, and the Metropolitan Museum of Art, among others.

Peter Greenberger @pgreenberger

As Director of Washington Sales, Peter Greenberger oversees Twitter’s sales strategy for all public sector business inside the Beltway including political, issue advocacy, corporate public relations and government initiatives. Prior to joining Twitter, Greenberger launched and led the Public Sector sales team at Google, Inc., as well as served as Head of Industry Relations for the company connecting Sales and Policy. Before that, he worked on political campaigns and in government for a decade before entering the private sector. He was campaign manager for Brad Carson’s Oklahoma US Senate campaign in 2004 - named the best run Democratic Senate race of the cycle by Stu Rothenberg of the Cook Political Report. During the Clinton Administration, Greenberger worked in the White House Office of Legislative Affairs as the Director of Congressional Correspondence.

Itai Himelboim

Itai Himelboim is an assistant professor in the Department of Telecommunications at the Grady College of the University of Georgia in Athens. Himelboim studies social media networks and their implications for democratic and civil societies. He pursues this interest by examining patterns of interactions and identifying key actors and communities in Twitter, YouTube, discussion forums and other social spaces.

Brian Houston @jbrianhouston

J. Brian Houston is an assistant professor in the Department of Communication at the University of Missouri and is Program Director for the Terrorism and Disaster Center (TDC) at the University of Oklahoma Health Sciences Center. Houston's research focuses on communication at all phases of disasters and on the mental health effects and political consequences of community crises. Recent and current research projects have examined the impact of media coverage of terrorism on children and adults, the role of new media during disasters, and the capacity for using information communication technologies to increase community resilience.

Jonathan Martin @jmartpolitico

Jonathan Martin is a senior political writer at POLITICO, where he covers national politics. Martin has covered the last two presidential campaigns from the inside, reporting on the candidates and their strategy with keen insights based on his extensive contacts with the country's leading Democrats and Republicans. He was POLITICO's senior reporter on the 2012 campaign, winning praise for breaking news and his ahead-of-the-curve reporting and analysis on Mitt Romney and President Barack Obama. As one of the first hires at POLITICO, he spent two years on the campaign trail writing about the historic 2008 presidential campaign. After President Obama's election in 2008, Martin traveled as a White House correspondent across the country and overseas.

Mike McKean @mckeanml

Mike McKean directs the Futures Lab, the experimental newsroom and technology testing center of the Reynolds Journalism Institute. He founded the School's Convergence Journalism program and is a leader in the School's partnerships with Apple, Inc., Adobe Systems, AT&T, Hearst Innovation and other top tech and media firms working to transform journalism and journalism education. He is a frequent trainer and guest lecturer at top media companies and universities in China, has helped establish convergence journalism programs at Shantou University and Nanjing University in China and Moscow State University, and has conducted Internet workshops in the United States, Belgium, Spain, New Zealand, the Russian Federation and Albania.

Zac Moffatt @zacmoffatt

Zac Moffatt was the Digital Director for Mitt Romney for President where he managed a department of over 150 with a budget of over $100 million. The digital department was responsible for the campaign’s digital strategy, online advertising, social media, email marketing and online fundraising. In 2012, Moffatt was named one of The Adweek 50, and was featured on PBS Frontline’s special “The Digital Campaign.” Before joining the Mitt Romney campaign, Moffatt founded, along with Michael Beach, Targeted Victory, a full service interactive advertising agency that has quickly grown into serving over 130 federal and national clients including the Republican National Committee (RNC), Marco Rubio for Senate and FedEx.

Jacques Natz @jnatz

Jacques Natz is Senior Vice President and Senior Consultant for SmithGeiger LLC. From SmithGeiger New York City office, Natz works with clients based there and at stations around the country. Natz champions the multi-platform strategic development for research and consulting partnerships. He advocates client research and product development and innovation from the customized research. His specialties include a variety of media from web and mobile to social media and television. Prior to SmithGeiger, Natz was Director of Digital Media Content for Hearst Television Inc. Natz lead news, weather, content and brand development for Hearst’s various digital media businesses, including the company’s more than two dozen local web and mobile sites, and its digital content partnerships with Yahoo, Youtube, MSN, MSNBC and CNN. Natz worked closely with the 29 Hearst TV stations and digital partner Internet Broadcasting to expand local content on the Company’s web sites.

Ed Reggi @edreggi

Ed Reggi is a lifelong storyteller with the stories to prove it. Reggi first joined the Nine Network of Public Media as the Managing Producer of its Digital Storytelling initiative, the Nine Academy.  Under his direction, the Nine Academy, a digital classroom inside the St. Louis PBS affiliate television station, is helping community members develop 21st century communication skills while learning how to distribute their stories. Today he serves as the station’s Digital Strategist and is responsible for Nine’s online engagement. Reggi frequently lectures on open source software, traditional storytelling, social media-driven strategies for nonprofit organizations, new media literacy and the future of public media. Reggi hails from the Big Apple and at the age of 10 convinced his parents to buy him a Commodore VIC-20 with 5kB of RAM. Within a year of owning it, he taught himself FORTRAN, COBOL, PASCAL computer languages and was programming for Bulletin Board Systems at night while attending school during the day. Before leaving Brooklyn, New York to join Midwest living, Reggi worked as a professional theatrical actor and producer.

Aaron Smith @aaron_w_smith

Aaron Smith is a senior researcher for the Pew Research Center's Internet American Life Project. In his research he follows the growing impact of mobile technologies, the role of the internet in connecting Americans to political and civic issues, and ongoing demographic trends in technology adoption. He has conducted recent research on text message contributions to the Haiti earthquake reconstruction efforts, consumer's attitudes toward mobile connectivity and how technology has impacted voters during the last several election cycles.

Karen Tumulty @ktumulty

Karen Tumulty is national political correspondent for The Washington Post. She joined the Post in 2010 from TIME Magazine, where she had held the same title. During her more than 15 years at TIME, Tumulty wrote or co-wrote more than three dozen cover stories. She also held positions with TIME as congressional correspondent and White House correspondent. Before joining TIME in 1994, Tumulty spent 14 years at the Los Angeles Times, where she covered a wide variety of beats. During her time there, she reported on Congress, business, energy and economics out of Los Angeles, New York and Washington, D.C.

Please note all times listed are Eastern Daylight Time.

9-9:30 a.m. EDT Registration and continental breakfast

9:30-9:40 a.m. EDT Welcome and Introduction Watch Opening Remarks

Dean Mills, Dean of the Missouri School of Journalism

Barbara Cochran, Curtis B. Hurley Chair in Public Affairs Journalism

Rick Dunham, President, National Press Club Journalism Institute

Randy Picht, Executive Director, Reynolds Journalism Institute, Missouri School of Journalism

9:40-10:45 a.m. EDT Research on Social Media, Politics and the Public Watch Session

This session will examine the impact of social media on citizens' political engagement, and how citizens' voices become part of our political dialogue and news coverage of political events such as presidential debates.

Moderator: Dr. Mitchell S. McKinney, Department of Communication, University of Missouri

Panelists: Dr. J. Brian Houston, Department of Communication, University of Missouri, Live-Tweeting the 2012 Presidential Debates

Dr. Itai Himelboim, Department of Telecommunications, Grady College of Journalism and Communication, University of Georgia, Birds of a Feather Tweet Together: Conservative and Liberal Twitter Networks

Aaron Smith, Pew Internet and American Life Project

11 a.m.- 12:15 p.m. EDT Reality Check: Politicians and Journalists Assess Impact of Social Media Watch Session

Journalists and political figures give their perspectives on how Twitter and other social media have influenced the practice of journalism and politics.

Moderator: Barbara Cochran, Hurley Chair, Missouri School of Journalism

Panelists: Karen Tumulty, National Political Correspondent, Washington Post

Jonathan Martin, Senior Political Writer, POLITICO Teddy Goff, Digital Director, Obama for America

Zac Moffatt, Digital Director, Romney for President

Peter Greenberger, Director of Washington Sales, Twitter

12:15-12:30 p.m. EDT Break

12:30-1:45 p.m. EDT Luncheon with Keynote Speaker, Jake Tapper, Watch Session

The luncheon will be held in the Murrow, White and Lisagor rooms.

Jake Tapper, Anchor and Chief Washington Correspondent, CNN

1:45-2 p.m. EDT Break

2-3:15 p.m. EDT Second Screen Innovation: How Social Media Add Value to Television News Watch Session

Can television stations use social media to add important questions and ideas to the discussion of community issues? The St. Louis public television station KETC, the Nine Network, has collaborated with the Reynolds Journalism Institute to develop a second screen strategy for public media. The aim is to make the precious 'public forum of journalism' broader, more diverse and more robust. KETC executives, a consultant from America's top television research firm and a Missouri Journalism researcher demonstrate how putting buzz in social media can put value in television journalism.

Moderators: Kent Collins, Chair, Radio-Television Journalism Faculty, Missouri School of Journalism

Barbara Cochran, Curtis B. Hurley Chair in Public Affairs Journalism, Missouri School of Journalism

Panelists: Jack Galmiche, President and General Manager, Nine Network, St. Louis

Jacques Natz, Senior Vice President, SmithGeiger media consultants

Charles Gasper, Evaluation Director, Nine Network

Ed Reggi, Social Media Director, Nine Network

Mike McKean, Director of the Journalism Futures Lab, Reynolds Journalism Institute, Missouri School of Journalism  

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