Watch videos of the conference:

What is the impact of ethical or unethical advertising in our community
Is persuasive advertising unethical?
It is necessary for us to do something proactive in this area of values?
How does ethics play into the AOL brand?
What do we need to tell consumers about the way we advertise?
How can the online environment benefit advertisers who are ethical?
How does behavioral advertising transparency and relevancy benefit the advertiser and consumer?
How do we ensure high ethical practices considering the complexities of product advertising?
Question and answer with audience
AOL "Bad/Good" advertisement
TBWA "Truth - Argentina" advertisement
Amnesty International "Signatures" advertisement
Apple "Think Different" advertisement

A cadre of advertising industry leaders visited RJI on October 14 to interact with professors and students at the Missouri School of Journalism and to discuss the importance of advertising ethics at a forum sponsored by AOL.

Wally Snyder, president emeritus of the American Advertising Federation and Distinguished Visiting Professor, Missouri School of Journalism, moderated the interactive panel discussion, which was sponsored by AOL.

Panelists included: Tim Armstrong, Chairman and CEO of AOL; David Bell, operating advisor at Pegasus Capital Advisors and Chairman Emeritus of The Interpublic Group, Inc.; Glen Cameron, professor at the University of Missouri; Linda Eatherton, Partner, Director Global Food & Nutrition Practice Ketchum; and Tim Love, CEO of Omnicom Group APIMA (Asia Pacific India Middle East Africa).

The panel concluded that the advertising industry needs to proactively address consumers ethical concerns, in order to stay ahead in a dynamic and complex communication world. They also discussed proposed ethical principles and processes to enhance advertising ethics.

What is the impact of ethical or unethical advertising in our community?

Is persuasive advertising unethical?

Is it necessary for us to do something proactive in this area of values?

How does ethics play into the AOL brand?

What do we need to tell consumers about the way we advertise?

How can the online environment benefit advertisers that are ethical?

How does behavioral advertising, transparency and relevancy benefit the advertiser and the consumer?

How do we ensure high ethical practices considering the complexities of product advertising?

Question and answer with the audience members

AOL "Bad/Good"

TBWA "Truth - Argentina"

Amnesty International "Signatures"

Apple "Think Different"