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Revenue Models That Work

The Challenge of Creating the Most Engaging Content While Maintaining Profits

Oct. 12–13, 2017

View the live video of selected sessions from Revenue Models That Work on the RJI Facebook page.

Scheduled live sessions

Thursday, Oct. 12, 2017

9–9:45 a.m.

Keynote: Ken Doctor, Newsonomics

10–10:45 a.m.

Old Guard, New Models

While traditional platforms and channels still make up the bulwark of monetization streams for the “old guard” in media, many are seeking new, alternative revenue streams, some of while fall well outside of traditional journalism. What do these models look like? What’s working? Is it replicable across other media types? And how does it inform the future of funding journalism?

Victor Hernandez, Banjo, moderator
Jeff Sonderman, American Press Institute (tentative)
Kate Butler, Associated Press
Seth Rogin, Nucleus Marketing

Noon–1 p.m.

Luncheon speaker: Don Mari, Mozilla

1–1:45 p.m.

Events as Revenue Source

There was a time when media simply covered events. Now, more and more media organizations view events as central to community-building, creating value-added opportunities for users, and yes, even as a potential alternative source for revenue.

Ebony Reed, RJI, moderator
Jason Taylor, Gatehouse
Bob Silvy, American City Business Journals
Glynelle Wells, KMOX Radio
Pamela Parker, Third Door Media

4–4:45 p.m.

Emerging Payment Platforms and Strategies

Pay models are evolving as more and more testing indicates users are interested in paying for valuable, relevant content that fits within their framework of consent. New payments models range from per-use micropayments, to more scaled subscription services, and more. What does the future beyond the traditional pay wall look like? We’ll take a look.

David Gehring, Relay Media, moderator
Cosmin Ene, Later Pay
Raju Narisetti, Gizmodo
Bill Densmore, RJI
Dan Peskorse, Invisibly

Friday, Oct. 13, 2017

9–9:45 a.m.

Keynote: Raju Narisetti, Gizmodo

10–10:45 a.m.

Creating Value Outside Traditional Pay Models

Beyond content hidden behind pay walls and subscription services, there are many optional ways content adds/imparts value, both directly and indirectly to the organization. We delve into how to identify, create and impart that value to audiences beyond that traditional subscriber model.

John Hall, Influence and Co., moderator
Anisa Purbasari Horton, Fast Company
Lauren Lawley, SVP, Success Magazine