Bill Densmore’s “Information Valet Project” (now Information Trust Exchange) at RJI started from a premise that news organizations must cultivate deeper, one-on-one trust relationships with consumers as stewards of their privacy and curators of their information needs. From this premise, Densmore proposed the creation of a multi-industry, shared-user network for trust, identity and information commerce. Densmore’s paper, “From Paper to Persona,” called for creation of an independent, public-benefit Information Trust Association initiative to create the network marketplace framework. 

"Sustaining journalism is not merely a matter of establishing a payment mechanism or more effective advertising. It also requires maintaining a dialog among the public and news practitioners about the values, principles and purposes of journalism."

Bill Densmore  
Residential fellow

Stories about Information Trust Exchange

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